Missions to Movements
This isn't just another nonprofit podcast - it's your weekly invitation to think bigger, take bold risks, and create lasting change in an ever-evolving social impact landscape. Meet Dana Snyder, your guide through the evolving landscape of nonprofit innovation. She's on a mission to help change-makers like you push the boundaries of what's possible in nonprofit marketing and fundraising. Each week, Missions to Movements serves as your personal mastermind session, delivering actionable insights and bold strategies that challenge traditional nonprofit thinking. Dive into revolutionary approaches to digital fundraising, discover how to build magnetic monthly giving programs that create lasting donor relationships, and learn to amplify your voice as a thought leader in the social good space. Whether you're reimagining your organization's impact or forging game-changing partnerships, you'll find the ideas, insights, and inspiration to take your mission further than you've ever imagined. Ready to turn your mission into a movement?
Missions to Movements
1 Website Update That Can Drastically Improve Conversions
There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.
Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.
What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact.
In This Episode:
- The different mentality between giving money vs. creating an impact
- How color subliminally induces different moods and emotions without a person consciously realizing it!
- Boosting conversions and building urgency through the use of active verbs
- Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)
- The quick, 5 minute homework assignment that will inspire you to take action on your website
Resources & Links
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Episode Partner:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
Monthly Giving Awareness Week is May 12-16! Join me, RKD Group, and GivingTuesday for 5 days of FREE resources to help you launch and grow recurring gifts.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. 4 spots are open and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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