Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development.
Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion mental health and suicide prevention. Together, we dissect the profound impact it can have when our actions are aligned with our deepest truths.
How do you create authentic brand partnerships that build greater inclusivity and social resonance? Eric shares how true collaboration extends beyond the transactional - it's a harmonious blend of shared narratives and goals to create ripples of positive change.
We also delve into what “miracle season” is and what you can learn about yourself from life path numbers to strengthen your mind and spirit and earn even more opportunities.
Resources & Links
Eric invites you to connect with him at itsmiracleseason@gmail.com, or DM him on Instagram and X. Check out his Miracle Season merch.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK
Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development.
Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion mental health and suicide prevention. Together, we dissect the profound impact it can have when our actions are aligned with our deepest truths.
How do you create authentic brand partnerships that build greater inclusivity and social resonance? Eric shares how true collaboration extends beyond the transactional - it's a harmonious blend of shared narratives and goals to create ripples of positive change.
We also delve into what “miracle season” is and what you can learn about yourself from life path numbers to strengthen your mind and spirit and earn even more opportunities.
Resources & Links
Eric invites you to connect with him at itsmiracleseason@gmail.com, or DM him on Instagram and X. Check out his Miracle Season merch.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK
Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
I think the first thing when I'm coming into a brand negotiation or talk or discussion, I'm always asking the brand what's your intentions besides the bottom line? And then, before that, I'm asking myself is this an alignment for my greatest highest good and is this an alignment for who I am and what I represent? So those are the two things. Does this fit who I am and this is an ultimate alignment of where I want to go and what's their intentions. Because a lot of times when I talk to big corporations and brands, whether it's their marketing team or a campaign for ads, I'm like why are you hiring influencers? Like, what is it about? Are you just trying to fit a quota to meet a number because you have to? Or you really like this person? You really know them, you can relate, the audience can wait oh is it about numbers and, granted, it's okay, it's about numbers. I just want to know the truth.
Speaker 2:Hey, there, you're listening to the Missions to Movement's podcast and I'm your host, dana Snyder, digital Strategist for Non-Profits and Founder and CEO of Positive Equations. This show highlights the digital strategies of organizations making a positive impact in the world, ready to learn the latest trends, actionable tips and the real stories from behind the feed. Let's transform your mission into a movement.
Speaker 3:Hey, that's right. I know we're coming in with some hot, great feeling energy today. Eric just came on pre-recording y'all. This is how we roll and he's like who are you? You've got good energy and we went through some really cool life number stuff. We're both Pisces. The energy can y'all feel it like coming through your headphones? How are we making out? It's going to be good and I want to make sure that everyone knows who this guest is and not just from potentially an appearance on a reality TV show. Eric Bigger, you formerly were on the Bachelorette, on Rachel Lindsay's Season and a few other hit shows, but I want the non-Google bio of who Eric is for people to meet you. Would you share that? Oh, wow.
Speaker 1:That's a great question. How do I explain who I am? I'm a spiritual individual. I love life. I love living. I'm originally from Baltimore, maryland, came to LA at 22, so 13 years ago. I'm still here. I had an opportunity to go on four TV shows. I've done commercials with the Dancing the Stars, family Feud, all those things. But more importantly, I'm just here to help the world heal and evolve and for people to become their greatest self through the vibration and vessel of my being, whether it's entertainment, podcasts, books, speaking, training, personal development, intelligence, life path, numbers, human design, astrology, myers-briggs I mean, the list goes on and on. I'm a book. I'm going to write a wisdom from past lives to this life and through everything I've experienced and been through, and so I'm just here to help people heal and be their best self, beautiful.
Speaker 3:Was that always a passion that you had, or was something that you found a little bit later in life?
Speaker 1:Yeah, I think I've always wanted to help people, I think since I was a kid I mean all my team sports. I was a leader, I was the captain. I wasn't the best player, but I stood out because I was a leader. I knew how to get people to where they wanted to go. Or I just understood people more than they understood themselves, and so I just had this passion of giving and maybe that's the Pisces and I was right, the martyrs self-sacrificing, always giving and nurturing others. But it's just in me, it's not on me.
Speaker 3:I love it, which actually a TV show can really build an instant no trust factor with people, Sometimes in a good way and sometimes in a bad way. I used to work on American Idol as a digital producer and so I understand sometimes the producers are trying to get one thing to happen versus what a character might actually be of the real human being. That's there. But you turned it in. Really talking about mindset and spirituality, have turned it for something amazing. How did you post-show your influences, going to increase just awareness of who you are? How did you decide to use that influence once cameras are off?
Speaker 1:I've always been intentional prior to the show and post-show, before I went on the show, because I was big on. Why is this in my life? How did? I attract the attention to my vibration. And then I said, if it goes well, I'm going to use this, my platform, for good. And it was the thing when I got off my first season. It was this thing oh, you're the guy from the bachelor. And some people couldn't distinguish who I was because they always thought all the black guys were the same person who ever got the most. However, for me it was like I'm going to be more than just a face and a name. You're not going to just know me from that show. I'm going to be a part of that show in that season and that nation, but I'm going to be more than that. And so from that point, on that intention, I built my brand and started with partnering with, like the radio show Shots Out the Power on the Six, who invited me to my first ever suicide prevention work in 2017. And at the time it was just so like Unreal, because I'm like this is a real thing, like to go to your suicide prevention walk to see all these photos of these people who lost their life to such a tragic thing. It felt bad for me to know that you quote unquote had to be someone to kind of have acknowledgement of this thing. It's unfamiliar, like my will start spinning, like I want to know more about mental health, suicide, oppression.
Speaker 3:Yeah, I know you did work with Movember.
Speaker 1:Yeah, movember, diddy Hirsch. It's a suicide prevention center here in LA. I work with ad council with love your mind just recently and last year of November, and then from there I just started becoming like, okay, who do I want to be and how do you? The audience Proceeds me right in my favorite, in my villain. People like me and my likable. I always knew I had a great personality and so I just started really being intentional about brand deals, opportunities and I kind of knew what they were looking for and I was asking around like oh, how do you see me? What do you think I am, how do you feel? Or? And then from there, I just started to, just like I said, be intentional and, piece by piece, I put things together and they took off in such a phenomenal way.
Speaker 3:Speaking of the brand, partnerships and social impact work that you've been a part of, what have you really enjoyed like? I think a lot of listeners have brands and organizations who would love to partner with somebody of influence to raise awareness for their cause, their mission, their brand. And when you are asked to Be a part of something, what are the things that you look for in order to say yes or no? And when you do say yes has made it meaningful, like what's been like, not just a deal, like something that happened. It was like. Oh, I really like felt a part of this.
Speaker 1:Well, I think the first thing when I'm coming into a brand negotiation or talk or discussion, I'm always asking the brand what's your intentions Besides the bottom line? And then, before that, I'm asking myself is this an alignment For my greatest highest good? And this, is this an alignment for who I am and what I represent? Right, so those are two things is does this fit who I am and this is an ultimate alignment of where I want to go and what's their intentions. Because a lot of times when I talk to big corporations and brands, whereas their marketing team or a campaign for ads, I'm like why are you hiring influencers? Like what is it about? Are you just trying to Fit a quota to meet a number because you have to? Or you really like this person? You really know them, you can relate, the audience can wait.
Speaker 2:Oh, is it?
Speaker 1:about numbers and, granted, it's okay, it is about numbers. I just want to know the truth, right, because once I put my energy in it, I want to know how can I help amplify what we're doing, opposed to you giving me a check or Giving me something and thinking like, oh, this was a transactional thing I did. Well, and I give you a quick story. I was talking to a bank, I think it was Wells Fargo. I spoke to Wells Fargo in Fidelity and I think I brought up the same Discussion where, say, I'm working with Bank of America, wells Fargo, right, and you're paying me to be the influencer for your campaign, say for the holidays, why wouldn't I have no type of incentive to know what, invest in my money, how to grow my money, or some type of acumen where I'm not just getting money, I'm getting assets from the banking, like you're helping me Invest my money on showing me where I should put it. I was like that's because everyone is trying to have a budget, you have to spend it, but how do we evolve this relationship? Right, you're paying for my services and I'm adding to you, but how can we make this more than just a transaction? I put up with photos and videos. Where should I invest my money? If you're giving me 10,000 for a brand deal? How about I put 20 to 30% In a bond or trust? I don't know like. Help me, help me, because y'all have information Right and I help you understand this influential world. So I always think about the thinking. I think about the things that these companies are not thinking about.
Speaker 3:that's so important, as in terms of like those are, assets that they have to offer they're not even thinking about. That would be valuable For you and you're like that's so important to me and building, like my Long-term longevity of my business and of my brand and what I want to do, and I think all of us as brands, as organizations, have those things that we're sitting on, that we don't even think to bring to the table all the time, absolutely, because we're just used to like, we have a structure, we have a deal. We have a contract. This is the way it's always been. It's very popular and you might notice this in the non-profit space. A lot of times there's one off gallows and people asked to be table sponsors, of corporate sponsors, and then that's the only ask all year, instead of like how can we further this relationship and have it be continuous all the time? I love that. I wanted to ask you do you have an example of like a social impact, like you mentioned the suicide prevention watch, of A campaign that you think like went super well and you loved it, and like what was the impact of you being a part of it? I've done so many campaigns.
Speaker 1:I'm trying to say, oh, I'll give you an example where, uber, I'll even be free on what I got paid, just so I can give the Listeners and the people listening. You know, I don't know about. It was like two, three years ago. So here's the thing I did uber For probably two years. I think I stopped doing uber right before I went on tv. It's like 2016 in the 2016. So when I got the brand deal to work with uber, I spent six months in the UK and I love it 4 pages. So he, I think, got paid graphics of that. I remember when I was on tv, he seemed to hear the same M I wanted more money, right, I think I wanted like 6,000 fold posts or something like that. They gave me four. I say, cool, I'll take it Managed. At the time I was like let's just settle the four and we just do our best job. So, remember, I was an Uber driver. I can relate to doing Uber. I'm not just taking the money.
Speaker 3:Oh, I didn't know that.
Speaker 1:Yeah, yeah, yeah, I've done. I did Uber, so you name it, I've done it in LA.
Speaker 2:I've been there like 13 years. I was a door guy at one point.
Speaker 1:I sold water machines. I did it also. I can relate to a lot of people in different ways. I'm not just this guy who went on TV. Yeah, I don't have a real life experience. However, I did the dead the brand deal. I put something together because it was about a storyline. Like you know, they loved it so much they doubled my pay. I walked away with $8,000.
Speaker 3:Wow.
Speaker 1:Because I was able to create a story that was so relatable and real to the audience and the customers.
Speaker 3:So it's really about like coming to the table and having like an aligned sense of what are you going to accomplish. I love the concept of like having more creative assets to the back of what this brand, with this organization, actually can do, and I also want to raise another area that you've done work in which I think is really powerful outside of just helping orgs raise awareness. You've also done some internal DEIB work, which is diversity, equity, inclusion and belonging with companies. How does an engagement like that with you normally start? Like? What are the internal challenges like an organization is coming to you with and what are they looking to accomplish?
Speaker 1:Well, here's the thing I was in a diversity and inclusion space before I was even aware I was, and it wasn't recently, to last summer when I went to Cain's Lion Festival in France. By the way, my aunt is Renee Myers. She used to be the VP of Netflix diversity and inclusion strategist Wow. So before I had my speech out there for diversity and inclusion, she kind of gave me some tidbits, and she also has a friend named Rai Tu Ba Sing who has a book called Belonging. And then I had to realize, like, in belonging meaning like you can't belong to a community outside of yourself if you don't belong to yourself, right? I can't want someone that's different than my racial background to accept me if I'm not accepting me, right? Yeah, so I can't say you belong because you know yourself, you understand yourself, you can move in different rooms and you're a chameleon you can cold switch, you can adapt, you can relate, you're relatable. So that's actually the thing that you can really speak on. And a diverse space was just to be quite frank. You know, I asked someone like years ago from an influencer company what is it about me? She's like Eric, be honest, you're a crossover type. We can put you in an urban world. We can put you in a corporate world. I can't fit in. So I said ah, so I'm that guy for people, right? So that's what the diversity comes to be. So I'm safe, I'm likable, they trust me, my look like all these things that I had to kind of like get to the root of. So that's what diversity came in for me, that I understood. It wasn't like yeah, they was hiring me because of that, but there was other things that I feel was bringing me forward outside of that. Like, yeah, I was this, but I don't think that's why I was getting these calls. I think it's for who I am and what I was presenting, but the belonging piece and then understanding like it's okay if you don't know how you know a minority thinks, so I should tell companies. You don't have to act as if you do say, look, I don't know. And I think the challenge is when some creators minority creators in the public space, they speak on it in a way where they get mad that people don't know it's like no, you can't get mad because I would tell like we had the pandemic, was a lot going on and I had a few friends from the show who wasn't black and a lot of people was giving them backlash and I went on Instagram Live to defend them. Like no, don't talk to them like that. We don't even root for ourselves like that, depending on the minority group I'm talking about. And so I say all that to say sometimes people think, just because you're Italian, just because you're Jewish, just because you're black, that you all think the same and believe the same thing is not true. No, you can't put me in a box, and I think most times people want you to root for something that they coheartedly believe in is like I don't have that thinking, I don't play the victim, I don't feel like I'm old something, and then I also don't feel entitled. But I do understand the separation, I do understand the differences in the world. I'm not, you know, I'm privy to that. I'm not just like blind, yeah.
Speaker 3:I get it.
Speaker 1:But I just like to be real and raw when it comes to those issues and topics. But I do understand, and here's the thing when I was in France, the thing I think the company dropped the ball on is that they had a DEID panel and it was only minorities, it was only people of color, and I didn't like that. Why wasn't an Asian person up there, or Hispanic or you know, european? They didn't have that. Well, they dropped the ball because here's the thing they didn't really care, but they care because they had a budget for it and they had to do it. They don't know that, I know that, but they should know that, right.
Speaker 3:Yeah.
Speaker 1:And another thing with these big corporations and companies, when they have all this money, there's no care, because they have the money. We have just paid some minority or diverse creators that come speak on this. They're not really intentional. They don't really care what happens. Oh, we did our job, it's done.
Speaker 3:So you are going in and working with companies and doing a training on this. What is a goal or a desire of yours? When that training is complete, you walk away. What is it? Oh, they got it. I can tell they're going to be working on this.
Speaker 1:Well, I just think, just stretch their perspective. Right, yeah, Just stretch their perspective. I think at the time in France I talked to like CMO of Coca-Cola and he was talking about the Budweiser commercial that came out last summer I don't know if you remember and they were just so like that was bad for Budweiser. But I was like, was it? Yeah, I'm like, yeah, it was bad, but maybe that was a learning experience for them as well. And then I was asking them I was like, how would you guys react to something like that? They didn't really know how to answer that, and that's okay.
Speaker 2:Right.
Speaker 1:I don't want you to have an answer for everything, but then you're not being authentic to what you know and who you are. And I think in the corporate world everybody wants to be politically correct and they want to cross the T's and about their eyes and it's like listen, sometimes you can't cross the T, you can't adopt the I, because you don't have the pen for that or the marker or the eraser.
Speaker 3:Oh, that's good, you don't have the pen for that, yeah it's okay, and so that was the thing that I realized.
Speaker 1:I like to stretch people's perspective and expand their paradigms, to get them to think on a different level, because if you're not thinking on it, it's never going to be something that you're going to be aware of, because you don't have to. A lot of times I have to think about it because they're not in the space.
Speaker 3:Does that flow into your? I know you have a psychology around. It's called it's miracle season.
Speaker 1:Yeah, yeah, yeah, yeah, for sure.
Speaker 3:And I know you're all about, like we, both very strong belief in energy and I really believe in like speaking what you want into the world. We talked a little bit about, like I do, journaling and like present tense saying that it's already happened. When you're working on campaigns or somebody, like listeners, are working on campaigns, is there like a certain mindset that you think and maybe expand on what is its miracle season. But when people are coming together to have a certain mindset and energy, building something fresh and new, yeah.
Speaker 1:So it's miracle season is a metamorphosis. It's a transformation mind, body, spirit and even emotional right. So my whole intention is for a miracle season is for you to be in the ultimate alignment of your soul and your essence, of who you are right. Everybody's different, so you don't have to be like me, you don't have to be like Dana, you don't have to be like your peers. Be like you, but who are you right, and you just recently told me that you had a newborn. There was a metamorphosis you went through as a mom carrying your seed right, and so the miracle is eventually the baby coming out with. The real miracle is the ups and downs, the pain points, all the stuff you have to overcome and go through and grow through to have your daughter come out right. And so I think that's an all part of life. When we wanna get to certain levels or we wanna manifest a threat, there's certain types of phases and stages you have to go through. So when I'm working with a company, I'm always asking how can I be the best asset value for you and for me? Because when I first started getting brand deals, I think I worked with Bucardi and I was like man. This looks good on my page. Then it got to a point where I look good on your page Right Like who I am, looks good on your page too, because I'm somebody in my own world, right Into the world, because of the energy I hold when I take up space in the container I hold in the world. So my energy is gonna vibrate through your brand or company. So it's a win-win. It's not just, oh, I got a crest there, Like, no, I have nice teeth and I look good on crests and crests was good on me. It's an even exchange where I'm not giving all my power away because they're paying me money. It's more equally yolk, because that is the manifestation of the miracle of us in that moment of that season.
Speaker 3:Yeah, we did some really cool exercises at the beginning when we were talking about energy, and I wanna just like share these with people because I think it helps, like the more you can learn about yourself right, the more you can hopefully get comfortable with yourself and grow as a person, and I think that just leads to exponentially more opportunities. Life number we live through Can you talk about? What does a life number mean and how do we find it?
Speaker 1:Yeah, so your life path number is the number you're given at birth from your mom. For your day and your year you will add it up and it's the path you're supposed to live out on this lifetime. So, for instance, you know my birthday is 39, 1988. If we add that up it's a 38,. 11, right. So 11 is a master number. You get illuminated with energy, more like a master teacher, right, a healer, a visionary person who's an old soul, which I am. And so mostly in numerology numbers go from one to nine, and then you have 11, which is a master number, 22, and then 33,. Those are master numbers. But to people listening, just add up your month, your day and your year and whatever that number equals to, that'll be your life path number. So you might have a 24. That means your life path six. You might have a 19,. So one and nine is 10. So that means your life path one. And then go Google it and see if those descriptions resonate with who you are in this lifetime and how you show up. I feel like it's God's language to the universe, and when we see angel numbers, we see numbers like numbers have meaning to it, like our body weight, our age, our bank account, the comforts of where we live, numbers matter and I think the more we tap into that world because I believe the people who run the world, they have this information and that's how they're able to scale life within themselves.
Speaker 3:Eric and I both have the same life path number, which is life.
Speaker 1:Yeah, dana, dana, dana Dana.
Speaker 3:Why.
Speaker 1:Dana, dana, dana Dana.
Speaker 2:You know what's interesting, though? The?
Speaker 3:angel going over there she vibrated.
Speaker 1:There she's a Pisces, there she's a Pisces, I'm a Pisces, she's a Pisces, oh Pisces my birthday is March 17th.
Speaker 3:You know what's funny? I see 317 everywhere.
Speaker 1:Really. Oh, you gotta look it up, that's an angel number speaking to you. 317, 7 is spiritual, 1 is authority and leader and 3 is expressive and creative.
Speaker 3:Yeah, like randomly on. It'll be a clock, it'll be a. If I'm somewhere where there's a subway, it'll be like a train number you gotta look it up, isn't that right?
Speaker 1:That's the spirit, guys, of the angels speaking to you like through this number Countless times.
Speaker 3:I'll just happen to pick up my phone at 317.
Speaker 1:Oh yeah, you gotta look at that, you gotta. That's a message. The universe is like trying to get you to tap into.
Speaker 3:So powerful. I love that. Okay, so it's miracle season. How do you practice and teach others to like? Live that every day.
Speaker 1:It basically starts with the person. Always save the book of you. Who are you? Right, we got to get to know who we are. You know how do we show up in a world for ourselves before anything else? So it starts with the mindset. Right, what type of mindset do you have? You have a fixed mindset or do you have a growth mindset? Right, then we get into the vessel of your body. You know, how do you feel about your body? Do you love your body? Do you honor your body? Do you move? Where's your health like in your body? And then we tap into the spirit with a meditation, affirmation and gratitude statements, prayer, the universe, god, all those things, and we put those into one. And that's how you're going to manifest your miracle within your realm, within your world, to understand outside of yourself. Because, yeah, we all want a miracle, but if we don't understand the miracle within that that comes with us, how can we manifest and attract the miracle outside of ourselves? Yes, there's a process to get to your highest up. There's a process to strengthen your mind as a process to strengthen your spirit, as a process to understand and know your body. You don't just oh on this way like no, there's a process that's a metamorphosis, but you begin in middle-end and then there's levels to the miracle that you want right, you know, first you have, you know a partner, that's girlfriend or boyfriend, and then you move in together. Then spend a few years and then, oh cool, you get married, or you get engaged and you get married and you have kids. Maybe for some of us, right, yes, process, they don't just happen, right, right, you know, it's a process.
Speaker 3:So so cool. If people want to learn more about it's miracle season, where can they follow you for that?
Speaker 1:So just go to my Instagram at Eric bigger, er ic bggr. On Instagram I'm on tiktok on threads. Twitter at Eric bigger as well. Donate miracle seasonco. Get you some merch. Merde the miracle and be the miracle. Get your hoodie, get your t-shirt, get you a beanie, get your mug Right. You don't case, but it's really a high vibration in. To go back to numbers, to people who are listening, you have an Expression number based on the letters in your name. So I'm an expression number nine with my first, middle and last name. Each letter of the alphabet vibrates a number right. There's a website called token rock calm that you can go and put in this information. However, it's miracle season vibrates at a 11 frequency, so the terminology is a 11 vibration.
Speaker 3:What is your expression of your name? What does that do? What does that mean? How you?
Speaker 1:express yourself like usually, like your destiny in this lifetime. So my expression number is a nine. So we're more like humanitarians, philanthropists. We sacrifice time, energy for the greater good. We want the world to be better, like. That's how I speak.
Speaker 3:Oh my gosh, I'm sure so many listeners on here are that, because these are social impact mission-based people, so I would be very surprised if we're not all very much.
Speaker 1:Don't forget your attitude number. You will get your attitude number from your month. You're born in your day. So my birthday is three nine, which is 12. One in two is three, so my attitude number is a three. So I show up like a social, like Positivity, life of the party, right, you know, expressive, creative, that's the month in the day. Yes.
Speaker 3:Yeah, so three, one, seven, and I add those together.
Speaker 1:Yeah, so you got three, eight, so that's the 11, which is two. So your expression, your attitude, number, I'm sorry, is it two. So your attitude is more like diplomacy tag for Coroperation, bringing people together. The peacemaker, the union you know how to like, you add, is like how can I make us better? How can I, you know?
Speaker 3:That's very sure. 11 energies the same thing that is just, or you know. I'm a very like non-confrontational Right, peaceful, never like, just wanted to be around people.
Speaker 1:Yeah so the 11 is the high vibration of the two, because it's the same thing. Yeah same with the master. 22 is still the dilute, that is the four.
Speaker 3:Yeah, so okay. So I want to like bring this all together as we wrap up our time, and you have done a beautiful job at creating a brand built off of yourself and knowing yourself and Doing great work with, yes, there are the corporate brands, but you do a ton of work in the philanthropy space as well for Organizations that are listening. That could be nonprofits, small businesses that want to scale and they want to grow Maybe, yes, their organizations, but also their personal brands in a meaningful way. What would be your advice?
Speaker 1:I would just say connect with the audience that you wanna entertain or be a part of. Like I always say, if I wanna be the best as a basketball player, for example, I'm gonna go play with the best basketball players in the world. Where do they show up? Oh, semi-pro, the pro, amazon, ucla, I'm gonna go play. So, volunteer if you can and go get in that world and see, like, what is it that they want? So I have a client who worked at Procter and Gamble for 25 years as a VP and I was telling them, I was asking them. I said how did you scale brands? Like he's? Like it's really simple. We'll go to a campus, say, for instance, we wanna sell old spice right To a teenager. We'll go into a dorm and we'll go see what's in their shower Two or three of them and realize like, oh, okay, we'll look at the color of the bottle and we'll make it really simple. They said, oh, they don't have. They have hands so, but they don't have like body wash. And the next thing, you know, they just do 400 million in sales. So, but they go to the actual customer to see how they're living, ask a few questions and they scale the business. He was like people think it's rocket science. It's really simple, he said when you're selling a brand or when you're trying to grow your brand, if you can come up with eight words or less. When you're pitching, that's a beautiful pitch, right Mission statement, you know elevated pitch, and so it's really simple. It's just not easy if you don't have the community and have information. How would you go connect with the audience?
Speaker 3:I love that. It's so true. I was the same way when I was trying to learn more about growing my business. I joined a mastermind program with entrepreneurs that were making much more money than I was, but I wanted to be in the room with them and I wanted to have the conversations and they're honestly like some of my best friends and it was just like I'm gonna put myself out of my comfort zone. This is I wanna be in this space, I wanna learn, I wanna grow, and I'm not gonna get it by like sitting here behind my computer by myself. Yeah, yeah. So I love that. That's awesome. Okay, I wanna jump into the last section of our interview, which is called ask and receive. So, Eric, who is either a brilliant marketer or a brand that has launched a marketing campaign recently that you think just nailed it and should be on the show Like a brand. Brand or a personal marketer, somebody who's doing great marketing work Either way.
Speaker 1:I know one person. My name is Anna. I'm on her marketing name for a company, but I will say Hoka has really took off in the last 18 months. I've worked with Hoka. The sneakers are fire. They're comfortable. They've been around for some time but I think what they're doing in the running space and the sports space is really good.
Speaker 3:And now we can go check out their Instagram and their website and their show.
Speaker 1:Yeah, and this is kind of diverse. You know what they're really doing and I like they're doing stories, so they're getting people on walks of life to tell their like real life story. I think that's kind of dope. They're just being consistent.
Speaker 3:I'm a big fan of the Instagram channel Humans of New York.
Speaker 1:Oh, yeah, yeah.
Speaker 3:Always a good one based upon stories is solid. Okay, I'm gonna check out that brand. Second question I always like to ask what's one thing that you would like to ask for help or support on from listeners?
Speaker 1:One thing that comes to mind how does a person properly ask for help? Right, people are like what you mean? You just ask. So it's like, yeah, I have a long history of not asking for help. So it's not that I can't, it's just like what's the proper way to do it? Maybe it's not.
Speaker 3:That's big. I'm sure a lot of people can resonate with that.
Speaker 1:Yeah, and then just ask you know how can I be more visible in a unique, authentic way? I think that would be another question.
Speaker 3:So good, I like that. How can I ask for help, and we all need it.
Speaker 1:Yeah, cause what is help If definition or your perception of it is different than what you think?
Speaker 3:That's true. That's true. Lastly, and I know you said this before, but I say it again where can listeners connect with you? Where's the best?
Speaker 1:place. Listen people. Go to Instagram at Eric Bigger and, by the way, email me at it'smiraclesseason at gmailcom or DM me on Instagram, twitter as well and let's have a conversation. Let's have an authentic conversation. Check out my content, give me some feedback if you like, and let's work. You know let's build rapport. I'm all about building rapport with people because I'll leave this for listeners. All money is not good money, right, mm-hmm? I'm running to you on social media. You get people like in a coaching space like oh, I can help you make this and I have to make that, and it's like stop, why doesn't stop? It's not about, yeah, we want to make money, we want to generate funds and all that, but it's about impact. And the end of the day is about impact, and there's a quote that I love success is getting what you want, but fulfillment is doing what you're made for. Yeah, and that's what I meant now, about being fulfilled.
Speaker 3:Yes. Oh yeah, and oh my gosh, that's so good. That's a great one to wrap on. That's very true. I think and especially becoming a mom that has significantly changed in my life of what success looks like on a daily basis, and sometimes it's just a good day of snuggles and giggles with my girl. That's success right there, man, amen, amen. That's it, eric. Thank you so much for your time, everything you're doing in the space, appreciate you.
Speaker 1:Love be great. Continue to shine that light of yours. We need it, Thank you.
Speaker 2:You too, can you tell I love talking. All things digital To make this show better. I'd be so grateful for your feedback. Leave a review, take a screenshot of this episode, share it on Instagram stories and tag Positive Equation with 1E so I can reshare and connect with you. Am no longer free.