How can a perfectly crafted cold email turn heads in the corporate world?
Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails.
Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.
Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last.
Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."
Resources & Links
Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.
Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.
Check out Hunter.io and RocketReach, two tools that will support your email outreach. Chris also recommends the Omnisend email subject line tester.
Tune in to Chris Barlow’s first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK
Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
How can a perfectly crafted cold email turn heads in the corporate world?
Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails.
Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.
Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last.
Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."
Resources & Links
Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.
Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.
Check out Hunter.io and RocketReach, two tools that will support your email outreach. Chris also recommends the Omnisend email subject line tester.
Tune in to Chris Barlow’s first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK
Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
So the way to get people to listen to you is they have to know you, or you know each other, or, if they don't know who you are at all, you need to know who they are, at least their company, and so that's the piece of writing, the first cold email that really gets them to open. It is showing some knowledge of who their company is.
Speaker 2:Hey there, you're listening to the Missions to Movements podcast and I'm your host, dana Snyder, digital strategist for nonprofits and founder and CEO of Positive Equation. This show highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips and the real stories from behind the feed? Let's transform your mission into a movement. Hello listener, it is so good to be with you here today If you're listening live, having hopefully a very wonderful Wednesday. I am joined today with a second time guest, chris Barlow. Welcome back to the show, man.
Speaker 1:Thank you so much, dana. It's great to be on again. It's an honor actually.
Speaker 2:Yes, it's so good to see you. For those of you that did not listen to the first episode that we had, which you guys should definitely go back and listen, I will drop it into the show notes. At that time, we were talking about Google ads and everything around the Google ad grant and some very clever examples that Chris shared with us. But can you give us a little bit of a background into your brilliance, that is, your role as the founder and customer happiness director at Beeline.
Speaker 1:Maybe I've said a little bit about this before. But I started Beeline kind of without a clear plan of where I wanted to focus, but knew I wanted to do something impactful and just talk to a local nonprofit that I knew this and I said, hey, you guys have the grant, can I just help you guys run it and get some experience under my belt? And that eventually turned into them saying we've got budget for this, we want to pay you to do this and expand what you're doing. And they referred me to other nonprofits and so kind of happily fell into the nonprofit sector. I've always been a people pleaser and so that's why customer happiness director is my title Cause that's kind of what drives me. That's also a fault, because sometimes it's better for someone, like it's for their ultimate good, not to please them. It's to, you know, do something more important for them. So it's both a strength and a weakness.
Speaker 2:Yeah, I love it. I love it Well, so glad that you're here and that you did fall into that work because you've helped so many organizations, and I'm pretty sure we reconnected at the Neo Summit when I was coming out of maternity leave wildness and didn't realize that you have seven kids. I have one over here and I feel like it's madness. I don't know how you do it, but one thing that I love in your bio is that you say you try to teach them how to live in a way that multiplies good in others, and I love this For a new mom over here and listeners. Do you have any practical tips for us on how you do that?
Speaker 1:Sure, I mean this could be a whole episode unto itself, but I can just share one little anecdote. So my wife created this system to encourage them to do chores, and it's a system where they get mama bucks and so when they do a chore they get a certain number. It's a fixed amount, they know. So these mama bucks are worth 25 cents each. So they can convert them to real money or they can use them to buy stuff from the mom's store. There's a box that she, that Lydia, has, with gum and journals and pens and snacks, and so they can use their money to buy stuff from that store.
Speaker 1:Well, at the end of this year and at the end of 2022, we told them if there is a nonprofit or cause you want to donate to, you can donate your mama bucks and we will match them. One mama buck for a dollar. So if you give 50, we'll donate $50. And so all of the kids wanted to do that and all of them contributed, and a couple of them gave like almost all of their mama bucks, and it was just like so humbling and inspiring to see them do that.
Speaker 2:I love that. That's amazing. Did they all choose different charities or did they collectively all want to give to the same?
Speaker 1:They basically picked two or three. They picked one that helps with poor families in Guatemala that are in a situation where they have finding it trouble to care for, like their newborn, and then they did another human trafficking one.
Speaker 2:Oh my gosh, that's so cool. Thank you for sharing that. I love that idea. When Kennedy grows and gets older, we definitely want to institute something like that. It'd be really cool. Okay, so let's dive into the goodness today, which we're going to talk about a case study all about attracting corporate partners and, specifically, in 30 days, with just two cold emails. Chris, will you break down this process and how you used it with a couple of clients of yours?
Speaker 1:Yeah, absolutely so. The key to getting a corporate partner is to think about what do companies want? And if you want to get someone to say yes, then offer them something they already want. That's the high level, simple summary. But you need to start thinking about who do we want to partner with, and I think a lot of nonprofits start with. Well, who are the big companies, the Fortune 500 companies? They're really well known and we know they give money and stuff and there's nothing wrong with that. It's good to be ambitious and they do have money to give. But I also think it's important to start with identifying the companies who have some values alignment. So we've worked with a human trafficking nonprofit and we thought about, well, who are the kinds of companies who would really value what they do, and we identified some different sectors, like companies that do like apps for parents to protect them from online like dangers and that kind of stuff.
Speaker 1:We thought about attorneys and law firms that prosecute human traffickers.
Speaker 1:And again we're thinking about companies who would have both values, alignment, and might have programs or the money to just support the organizations.
Speaker 1:But rather than saying, okay, let's think about how we can pitch these companies to sponsor us, which, again, those companies might be thinking about that and might want to do that, but they still don't know who you are. We're thinking about what do those companies want to do, naturally all the time. So let's take a step back. The first thing to do is just make a list of these companies as many as you can, start with 20, start with 50, like somewhere in that range and I just identify them based on the values overlap. If you see them living those values out, like you see that they do volunteer days or that they talk about social media, like some gifts that they've done or any programs, if they have that, that's great, they didn't have to have that. But and then obviously, like the company size the larger the company or the more employees or the more customers they have, the more revenue they have, like those things are obviously indicative of whether they can support you.
Speaker 1:But that shouldn't stop you from reaching out to a small company. Say they have a million in revenue, like they can still support you, your organization, in a meaningful way. So it doesn't really matter, as long as there's some values overlap. That's the primary thing For sure.
Speaker 1:Once you've made that list, then you want to look, and part of what you're looking at, too, is does the company? What kind of marketing do they do and, specifically, what kind of content do they have? Do they have a blog? Do they post on social media? Do they have content, offers on their site or video or anything like that, where they're using their expertise to share and attract an audience and help educate people? Because, ultimately, like, the first step in this building a relationship with a new corporate partner, in my opinion, in my experience, is to build a content collaboration of some kind.
Speaker 2:Yes, love this.
Speaker 1:So, for example, we worked with a food bank and they needed to create a piece of content to offer their audience and to grow their own audience and subscriber list, and we came up with all kinds of different ideas of what they could do, but we ended up with centering around a recipe book for the holidays, because I was very closely tied to their mission and so, rather than them just like taking recipes off any website or what they already knew, or even from their own, sourcing it from their own audience or network, they reached out to celebrity chefs and influencers, people who had shows on the food network, and we just asked will you donate, quote, unquote the couple of these recipes that are already on your website to our piece of content?
Speaker 1:And we're going to give you a page in this recipe book that features you, that will link directly to your Amazon recipe book and we'll tell people all about you. So each contributing chef is going to get a featured page in this recipe book and for all of them it was an easy slam dunk. Yes, because they're like go for it, use the recipes on my site that I've already published. Right, and you can do that in any industry. It doesn't really matter In reaching out for this human trafficking organization. We mentioned an interview that the app company, the software company, the parental protection you know kid protection app. We just referenced an interview that one of them had done with Drew Barrymore and like this is great and we'd love to feature your knowledge and a piece of content that we want to create, or referencing a blog post. You can just ask, like you can ask them to help and collaborate with you, or you can repurpose something that they've already created, like this recipe book that I just mentioned.
Speaker 2:When you have this list and you're talking about and you specifically mentioned marketing, when you have your list, are you looking to build the contact list from somebody who's ideally in the marketing department for your outreach?
Speaker 1:Yes. So instead of going to the person who's in charge of corporate sponsorships or corporate giving like every other nonprofit and you're competing for their attention, you're going to someone in the content marketing team, someone who's in charge, like has some responsibilities in the area. What's so cool about this is you're offering, like saying hey, we want to feature your subject matter expertise and help you put your content to a different audience in a different format, in partnership with our nonprofit. And for the marketing person whose responsibility it is to get their content out there, to come up with creative new ideas like this is an easy win for them, because they want to do that anyway what's your recommendation on finding those people to do the outreach?
Speaker 1:Great question. So I would say, first, once you have that company, I would go to LinkedIn, try to find someone who has that marketing title, or go to the company's website. A lot of times they'll list their employees and positions. And then there are a bunch of different resources and tools you can use to get their email address. A great one I recommend is hunterio. You can just type in the company's domain name and it'll give you the format of the email, so like does this company use first initial last name at, or do they use full name dot last name? However, it'll just give you the format and then you can figure out their email address from there and it's very accurate.
Speaker 2:I think I used to use Rocket Reach.
Speaker 1:Yep, that's another one.
Speaker 2:It's another tool I used to use. So, yeah, so Hunterio, rocket Reach is another one. I think, rocket Reach. I would enter a LinkedIn URL and it would give me the relevant emails associated with that LinkedIn profile. So I think that's how it worked.
Speaker 1:Yeah, and then what I like about Hunterio is you get five free searches per day. At least the last time I used it, oh, amazing. So the free version is plenty.
Speaker 2:Fabulous. Okay, so let's say we have our list, we have some contacts. How do we style the first cold?
Speaker 1:outreach. Yeah, and the reason I recommend email is because everyone's got one and the key to getting someone to respond is, you said, like how do you style it? It's writing a good email that someone wants to respond to. You can also use social media, direct messages. Those are also effective If you find that you prefer that or that you're not getting a response via email. So again, like you want to start with, I want to style this email in a way that's real, that doesn't sound like I'm spamming them, and one way that emails can sound like spam.
Speaker 2:There are so many spam sales emails nowadays Totally Holy moly.
Speaker 1:Yeah, and the thing about them is they all try to flatter you. Flattery is not the way to avoid sounding spammy. You can't be like you have the best, I love your stuff. You can say that, but you have to show it. And so there are four parts to the email. There's the hook, which is essentially your subject line, and the way to get them to open the email for your subject line and first line yeah, like how do you even get them to open it?
Speaker 1:Yeah, so with the hook, I like to use their first name in the subject line. That's it Just the first name.
Speaker 1:Nothing wrong with that, and the reason I like that is because nowadays every most people use Gmail or Outlook and all of them have the email preview of like what's the first line of the actual email. I just treat the subject line as the first line of the email and then the first line of the actual email body as the real first line, and I don't put their name again. So I put subject line Dana and then whatever the first line of the email is. There's actually some helpful tools in writing good subject lines. One of the tools that I use is called it's on OmniSend and it's just called Email Subject Line Tester, and that'll really help you Email.
Speaker 2:Subject Line Tester.
Speaker 1:Yeah, omnisendcom, it's free. The other thing I just try to think about like, not just like using all the words that you know cause, it's just going to test are you using these, the special format and work Like? It's more like a tricks. It's like why are you using these tricks? But from a principle based perspective, it's am I writing the email in such a way as to get them to want to open it without being clickbaity? So if you know someone in common, you see that on LinkedIn, like we both hey, dana, we both know this person. You can say that on your first line of your email. Or I got connected to you through X, or I saw that you went to this event or something about them or about their company with that's relevant Like, don't go to. Like, be too stalkerish and be like whatever. You know how that would feel.
Speaker 2:I also like using that LinkedIn. So something I used to do back when I worked more like in cold sales in corporate, was I would reach out initially on LinkedIn to create the connection and then I would find their email and then I would use the subject line connecting via LinkedIn and that like 10 out of 10 always got an open because they're like oh, we already know each other because we connected.
Speaker 1:That's great. That's great. I love that. I love that.
Speaker 2:Another thing that I used to do all the time to get meetings was if I was ever attending a conference in a city where I knew these people lived, I would always send a message to say hey, I'm going to be in town for X, y and Z event. Can we set up a coffee and a quick chat? And again, same thing. Nearly like nine out of 10 would be like yeah, absolutely, let's do it.
Speaker 1:That's awesome. I love that, even if you end up nowadays meeting with them. Virtually just the fact that you're going to be in their city yes, again, it shows a connection. It shows like so the way to get people to listen to you is you have to either know them sorry, they have to know you, or you know each other or, if they don't know who you are at all, you need to know who they are, at least their company. And so that's the piece of writing, the first cold email that really gets them to open.
Speaker 1:It is showing some knowledge of who their company is Like. Once you get them to open it. The second part piece of the email is called an anchor that's how I call it and basically you need to establish that how you know them and show that. And so this is the part where a lot of the spam emails are like your blog is the best and we want to help promote it. And instead of saying that, you say something like well, I bought one of your company's products and I left a five-star review, or I left a one-star review, and here's why.
Speaker 2:Do you know what a big difference that makes? I receive so many podcast pitches and nine times out of 10, they are generic AF. And there recently was one that had somebody wrote a review. They put a screenshot of the Apple review and it was a very specific pitch showcasing that they actually listened to the show and I responded back and I said your pitch was wonderful. I would love to have your guest on the show, because you actually took the time and the due diligence to actually know what my show is about.
Speaker 1:Yes, you know who I am. So exactly exactly An easy one. It's easy but it takes time. You can't just copy and paste this cold email, so you only need to write one or two of them to get a. Yes, but you do need to take the time. But the easy thing you can do is find a blog post or a video or something that displays the subject matter expertise and share it on your social media and comment on it. Then do exactly what you just said screenshot it and say I really liked this post. I just shared it. Here's why it's relevant to our organization, or here's why we found it really helpful. So you just show that you appreciate what they have to say.
Speaker 1:So hook, anchor and then the win. The win is the win for them and what they will get out of this. You're not going to talk about what you want. Who cares what you want? They're going to assume that you're going to get something out of it, or you can talk about that if you get a meeting with them. But the win for them. I like to start this with a very simple sentence because of why I thought we could do Z. So because your company cares about this or because your team posts about this. I thought we could collaborate to create a resource on this. Because you have these recipes on your site, I thought we you might be able to donate them to our recipe book that we're giving away to our donors.
Speaker 2:Yes.
Speaker 1:So because of this, I thought we could do this. That's the win, and we'd love to feature your knowledge, something along those lines.
Speaker 2:To piggyback on. This is exactly what I do with podcast partners is I always look at and I always ask when we get on the phone, like what are your business goals? What are you working on right now? And then I'm listening for cues and I say, okay, very close, because you're working on this. I would recommend we partner in this way. These are like the assets that I have to offer that would compliment what you're trying to achieve with Blink. So, a hundred percent. And I think the big thing that's happening there is that, yes, they can provide some creativity back to you and you can brainstorm together, but you are giving them the idea they already have so many things on their plate. You are presenting them with something, an idea that you already have thought about. Like, I never launch a call and not know what I'm going to offer.
Speaker 2:I already have an idea of what it is that I have, knowing my research of what's going on with their organization and if they say something new. Great example I just had a wonderful conversation with Good United and I saw that they had an event and it's coming up soon, so I thought they would definitely already be full on speakers. So I thought, well, I could just help promote you with the show. But I was like, hey, are you also looking for speakers? And he goes yeah, actually we have spots available. Oh, okay, well, I can do that too. And then it led to like three different ways of us partnering together. So just listening, for how can you really authentically help each other out? Yes, we still need speaker spots. Oh, I can fill that void for you. Great, further partnership happening.
Speaker 1:So I love that like it's generic, it's not like something, a specific idea for me, and again, it doesn't have to be the perfect idea, it doesn't have to be what you end up doing, but it needs to show, like, here's something I can bring to the table, here's something else, and so you're asking for this specific piece of content from them, or we want. I thought we could create a guide on how to help parents protect their kids from predators online. That's what we're creating and we'd love your you know something specific that you want them to contribute to or help with. And then, finally, our ask is a yes or no question Are you interested, or can we get on a call? That's it.
Speaker 1:Don't make them think. Make it as easy as possible. Don't go into the details of, like, how we're going to do this meeting, and just say yes, like, are you interested? Because if they say yes, then you can set up your call and talk through the details. Just make it really easy for them to say yes or no, and if you're already offering them what they want and it's relevant, they're going to say yes.
Speaker 2:But what if you get the dreaded no response? What is the second email entail?
Speaker 1:Like a follow-up. So if they just say flat out no, I would respect that and you know you could ask them like would there be a better time? I rarely get no. I feel like when I get no I look back and look at my pitch and I didn't pitch really well.
Speaker 2:No is fine, because it's a response.
Speaker 1:Yes, no is fine too.
Speaker 2:If they don't respond at all. What's your suggestion on step two?
Speaker 1:Yeah. So step two is I always send a follow-up three days later with just a little bump like, hey, just did you get this email? Or bumping this to the top of your inbox, or what did you think about this? One line, one single sentence, just giving you a reminder, Cause a lot of times people are just busy and it's just you hit them at a bad day.
Speaker 2:I think this happened with us and scheduling this interview? Yeah, probably. Yeah, I think you had to bump me a couple of times. Yeah.
Speaker 1:Yeah, but see, like you didn't mind, I wasn't, I didn't like spam you with bumps and like the thing is yeah, so like you send the first bump a few days later and then, if you, occasionally, I'll send another like follow up with, like reiterating, because of this, I thought we could do this maybe a week later. So sometimes it'll take three, but almost, I would say like 90% of the time, if you're going to get a yes, you'll get a yes, the first email or the first follow-up, and then occasionally that if you do a third follow-up and then if you don't hear from them, like you could try again. Try again in six months or something, if you want.
Speaker 2:I think what's cool about this whole concept is we're so used to sending pitches for corporate partners for something singular like a gala, and instead of thinking about it in that way, we're thinking about it in the terms of what you're talking about is a content partnership. How can you build out something that has longer legs and that you can do maybe multiple times a year? That creates a longer partnership. Something else that I think we downgrade a lot is you, as an organization listener, have an email list, you have social channels, you have an audience. Maybe you have a podcast, maybe you also have yes, you do have these events that happen. You have these things that you can offer that can also create opportunities for them to be featured. I even like the idea of pitching email space like a nonprofit email space for a monetary exchange as well. I think that would be interesting. Or like a trade?
Speaker 1:Do you mean like letting them, like putting something about the company in your emails?
Speaker 2:Yeah, Is that what you?
Speaker 1:mean yeah, yeah, totally.
Speaker 2:Or like an email series sponsored by, maybe the headers like with the sponsor and it's themed on something that's a content play. They're providing valuable information, but they're paying you for it. That's an interesting way I don't know another way just to like creatively think about partnerships.
Speaker 1:Yep.
Speaker 1:Well, the goal here is to build a relationship with the company, give them a win, do something that they really love and you're building, as you said, a relationship with this company.
Speaker 1:You're not just saying like, will you give us a gift one time? Because really what you want are companies who know you and trust you, who you can approach every year. And you might not get a gift every year, you might not get a sponsorship, but they know you and they've worked with you before and likely, if you get a sponsorship and they already have a previous relationship with you and they like it's going to continue, you You'll be in their sphere now and one great way to follow up is like you do this collaboration and oh yeah, and to your point, like you also have the Google grant, you can say we're going to promote this resource with our $10,000 monthly ad grant to people and so this isn't just going to go nowhere. Like we're going to get this. People are going to see your name and that's something that companies can't touch. Like they might have a $10,000 real marketing budget or more per month, but they still can't touch that. The grant space.
Speaker 1:That's just a significant amount of leverage you can bring them you can follow up with them, like 30 days after you guys, you know, start putting out your piece of content, like check in with them and say wanted to give you an update. This is how many people have seen it, this is how many people have downloaded it. And you can, so you have a natural reason to stay connected. And then you can ask, like, instead of again approaching that the person in charge of corporate philanthropy, you can say well, so who's in charge of your company's values? Who, like, makes the decisions about how your company lives out those values? Or another approach, like who in your HR is in charge of employee engagement and helping employees, like, get involved with your values and stuff?
Speaker 1:Because there was a recent study shown that I read a couple of years ago. That was like millennials and is it Gen Z, don't stick with companies more than two or three years if they don't feel like there's a values alignment. And what better way to help a company live out its values by doing this really tangible, like content partnership that doesn't cost them anything. That's just like the first step. And then you can ask for, basically, an internal introduction. So can you connect me to the person in charge of your corporate philanthropy and so now, instead of just like coming in as an outsider and giving a proposal with 10 other nonprofits proposing them at the same time.
Speaker 1:Your marketing person is saying, hey, I want you to talk to this guy at this organization. We worked with them already. Look at this thing we did together. We really need to consider them in our next round of sponsorships.
Speaker 2:Yes, I remember when I worked at a PR agency something else that happens we used to have these like state of the states, like lunch and learns, and so you could also pitch yourself as do you have any lunch and learns, where I could come as a guest and speak about either what we just did together and a little bit about what our organization does, and then PS, do you have any corporate matching? So then we could announce that we're going to match any of your contributions if you decided to give or become a monthly donor, or X, y and Z. So I love the like. Let's do a content collaboration easy, win-win for both people. It doesn't take a whole lot of resources or time to do it. Then how do we work internally? Maybe then we become a fiscal, like monetary, sponsor.
Speaker 2:I think there's like so many routes there to be able to build a more like established relationship. This is so good, chris. Thank you for sharing this little case study with us today. I want to jump into a section called ask and receive. If you remember it, I've added a twist question since, which is is there another incredible marketer or organization that you think I should have on the show in future?
Speaker 1:Yeah, I think you should talk to to connected families. They're a nonprofit and they have an email list of 60,000 subscribers and part of their mission is being fulfilled through their email list. So that's one reason it's so big. It's not just a donor list that's out at large, but they're really really, really good at creating content and serving people through that and meeting people's needs and keeping their audience engaged. They just understand nonprofit marketing really really well.
Speaker 2:Yes, would love to talk to them. Thank you so much. Personally, what is one thing that you would like to ask for help or support on?
Speaker 1:Oh man, there's a lot, but I think one thing that's on my mind right now and I need to have a couple like video trainings to watch, but certainly I'm open to input is how to I want to hire a VA virtual assistant and so just like figuring out what I should have, I just know I could use that. I knew it would be really valuable. I know there's a lot of times I'm doing something I'm like why am I doing this? I shouldn't be doing this Like. This is not the best use of my time.
Speaker 2:I have an incredible VA company that I can share with you. Awesome, awesome, I got you there you go, sweet, perfect, ask and receive. Yes, I love that Done and done. And then, lastly and of course, where can people listen and where can they find you?
Speaker 1:You can reach out to me at team at your beelinecom. I'm happy to just chat with you or give you some ideas. If you're just trying to get started, I'm like who you know for my sector? What kind of companies should I even start reaching out to? I can shoot some ideas over to you. You can also find me on LinkedIn and our website, your beelinecom.
Speaker 2:Amazing Cool. Chris, thank you so much for joining us again today. Really appreciated it.
Speaker 1:Absolutely. Thank you, Dana.
Speaker 2:Can you tell I love talking all things digital To make this show better. I'd be so grateful for your feedback. Leave a review, take a screenshot of this episode, share it on Instagram stories and tag positive equation with one E so I can reshare and connect with you.