Missions to Movements
Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
Missions to Movements
The Email Platform that EVERY Nonprofit Should Know About, Flodesk with Dawn Richardson
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’d like to check out Flodesk + get my 4-Part Email Welcome Series Workflow sign up with my link!
What if your email marketing platform actually made you feel smarter instead of overwhelmed? Dawn Richardson, Product Education Manager at Flodesk, is here to help you redefine what’s possible in nonprofit email marketing (with ALL the segmenting and automations too!)
Email personalization in 2025 is going way beyond just inserting a supporter’s name. Dawn introduces link actions, form preferences, and how to segment donors based on their actual behaviors and interests.
Did we mention Flodesk can also support seamless integrations (hello, Canva and Zapier!) and unlimited subscribers and emails - all at a flat-rate price?! I’ve been using this platform for years and I have never wavered or wanted to make a switch.
FIVE nonprofits in my Monthly Giving Mastermind even made the switch to Flodesk on the spot and now have a much easier time sending eye-catching emails, boosting their email performance and donor loyalty.
Resources & Links
Learn more about Flodesk and get 50% off your first year. You can also learn more on their YouTube channel and by joining the Flodesk Insiders Facebook Group.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? ...
Introduction to Email Marketing Personalization
Speaker 1personalization goes beyond including a first name in an email. It's all about that segmentation that you talked about right, Creating dynamic content based on a subscriber's behavior. So what did they click on? Can you segment them into a different audience? What can we collect about them that helps us make better decisions about what we're sending them? Because here's the thing here like, take a step back. The big goal is to send the right message to the right person at the right time. Everything we do in email marketing is about accomplishing that. So how do we do that?
Speaker 2I'm Dana Snyder, your host of the Missions to Movements podcast, and my path to philanthropy has been anything but traditional. This show is your weekly mastermind, designed to give you the ideas, insights and support you need to push the boundaries of what's been done before in nonprofit marketing and fundraising. Whether you're looking to build a magnetic monthly giving program, elevate your personal brand or create partnerships that amplify your impact, this space is for you. I'll bring you solo episodes and conversations with industry leaders offering actionable strategies and fresh perspectives that will move you and your mission forward. Let's turn your mission into a movement.
Speaker 2Okay, I know I say that I start every episode saying this is going to be exciting and I'm really thrilled about the guests that we have on, but you guys, today, friends, I am actually very excited, extra excited, about this conversation, because I am introducing you to someone who works for the email platform I've been using since 2020 and they came out in 2019.
Speaker 2So let's just say I'm a super fan of the platform, never changed, never wavered, never changed the pricing which we're going to talk about, and she's a total rock star when it comes to email marketing and user education. Dawn Richardson is the product education manager at Flowdesk. She helps entrepreneurs, creatives, nonprofits like yourself really getting the most out of their marketing tools without tech overwhelm, which I know is a really big deal for all of us, and I think what I love so much about you and Flowdesk is the simplicity and the beautiful ease of use of the platform. So you are in charge of all things education, and so I am selfishly using this podcast episode to pick your brain and to share knowledge with nonprofits who, I think, a lot of times, honestly, I've heard frustrations with email platforms and so, listener, if that is you, this is going to be a really really good one.
Speaker 1So, dawn, welcome to Missions, to Movements. Thank you so much for having me. I'm so excited to be here and to geek out about all of the things. Yes, we can talk about this all day, so let's see if we can keep this in a good time frame.
Speaker 2Yeah, Okay, so Flowdash started in 2019. And I think I've heard it most commonly referred to as like it's refreshing, it's beautiful emails, it's easy to use. It's all the things that the other ones aren't Like Mailchchimp, constant Contact, just to name a few most commonly utilized in our space. What inspired the founders, from all the internal meetings that you've had, to really create Flowdesk, and what do you think uniquely makes it stand apart from everybody else?
Speaker 1Yeah. So this is a great question and I am not the founder, so this is all stories and understanding the business and being a business owner myself, so I come from that perspective as well. But there was the realization that email marketing was just clunky, it was difficult, it was easy to understand, it was important for businesses, but it was really hard for them to grasp, especially the entrepreneur space, the nonprofits, the creators. This was something they wanted to take advantage of, but they couldn't because it was just really inaccessible to them. So our founders set out on a mission to create beautiful software that is easy to use and also allows these small business owners to show up in the inbox in an authentic way. They want to be themselves, right, but they also want to show up in the inbox in an authentic way. They want to be themselves right, but they also want to show up in a really beautiful way that catches attention right.
Speaker 1When we're in our inboxes, we're often competing with a lot of other important information and you want to stand out. You want that design experience that these big, big companies like Starbucks and Anthropologie have, right. So they set out to create a piece of software that was intuitive, easy to use and really enabled you to create that beautiful standout appearance in the inbox and make that accessible to anybody. And one thing that I really love about the Flowdesk team and being on the Flowdesk team is many of us that work here at Flowdesk are our own business owners. We are running our own business.
Speaker 2Yeah Well, you told me that I had no idea.
Speaker 1Yeah, no, I run a business called Tech Savvy Creative and before that I ran a wedding photography business for eight years in the Texas Hill Country. Both of those businesses I used Flowdesk. I use Flowdesk actively with Tech Savvy but the studio. I made an additional 60 to 70 grand a year from my email marketing and it was all thanks to Flowdesk. So there's a lot of us on the team that are also running our side hustles or other businesses that are utilizing this tool. So we are coming at it from the perspective of, like we understand what it's like to be in your shoes, because we are in your shoes actively and currently so, and that just brings a different dynamic to a tool and how we're using it, and it's just a really special place to be for entrepreneurs and I mean for me as a team member like I can sing praises all day, like it's so great. But it's also really important for our members to know that we understand what it's like to be in their shoes.
Speaker 2Yes, and it honestly makes me feel smarter about email marketing, and what I mean by that is our conversation is going to talk about email marketing trends and things that we're seeing and product-specific updates. Listener, and when it comes to email marketing, there's a lot out there about. We talk about segmentation, a lot in the sector and workflows and automatic email sequences and a lot of times that can feel daunting and you're watching endless how-to videos or on YouTube and I, for the first time, felt so equipped and like, yeah, this is easy. And I show so many people they're like this, that's it. And I was like, yeah, like you make it not rocket science for something that shouldn're like this, that's it. And I was like, yeah, you make it not rocket science for something that shouldn't be right.
Speaker 2It's clear, simple functionality to utilize, and so you can sing their praises. I can sing their praises and I think, listener, if you're on my email list, you are literally receiving what it is we're going to be talking about. So maybe now you'll look at my emails a little bit differently and be like, oh, okay, I can see how that all works. And it's not just emails. I want to be specific. It's also the forms on websites, so forms on my website, pop-ups, full landing pages, instagram, linkedin bios there's like a lot of different functionality to it. That all comes together comes together. Dawn, I know you've seen a lot of evolution of the product as a user and then now behind the scenes, what do you think overall in email marketing, have you seen trending well right now and how specifically maybe nonprofits should be adapting?
Speaker 1Yeah, oh, I love this question. So one of the big trends that we're seeing and this is something like when I'm looking at my education I'm really leaning into. But personalization goes beyond including a first name in an email. It's all about that segmentation that you talked about, right, creating dynamic content based on a subscriber's behavior. So what did they click on? Can you segment them into a different audience? What can we collect about them that helps us make better decisions about what we're sending them? Because here's the thing here, like, take a step back.
Speaker 1The big goal is to send the right message to the right person at the right time. Everything we do in email marketing is about accomplishing that. So how do we do that? That's with automations, that's with segmentation, and getting that message in front of the right audience is what makes it so powerful, because people feel like you're talking to them. You feel like that you understand them. They are getting more emails about something that they might've clicked on because you've segmented them appropriately. So this is such a huge piece. It's not just including their first name in the beginning although that is important. Please do that but it goes beyond that and really creates that experience.
Dawn's Story and Flowdesk's Origins
Speaker 2Can I give an example on that? I just want to dive in. So two examples listeners, if you're on my email list, recently I did an SMS webinar, so I promoted it to my email list. And if you clicked on the link to register for the webinar but you did not register, so I had the list of registrants and then what I did was, if you clicked on the link, I labeled you as a separate segment called interested in webinar, so I was able to send an email. I excluded the registrants and I just sent an email to the interest base, so that shrunk the list down to a few hundred people. And then I'm just able to say, hey, I saw you were interested in this webinar. So that shrunk the list down to a few hundred people. And then I'm just able to say, hey, I saw you were interested in this webinar. So I'm not blasting my whole email list again, I'm just segmenting the group of people that I knew were interested and nonprofit. This could be you sharing a specific newsletter or a topic that somebody might be interested in. Be like hey, I noticed you were really interested in this specific program we offer and you're just sending them information on that.
Speaker 2Another one just talking about excluding to give personalization is I have my monthly giving summit. Now, not everyone on my email list wants to necessarily learn about the monthly giving summit again or get podcast updates. So at the very bottom I had do you only want monthly giving summit updates? Like that might be the only reason you're on my list. If so, you clicked on that link, I marked you as like only send MGS updates and you redirected to this like really beautiful, simple page on my website that says I see you. Thanks so much for letting me know. I'll make sure you only get emails you love. Right, super simple, but it allows me to make sure that you're having the best possible email experience. So I just wanted to share in practicality what that can look like.
Speaker 1Yes, oh, I love that Again. Right message to the right person at the right time. That's what it's all about. One of my most successful ways that I segment in my own business because at Tech Savvy Creative, I teach people how to use tech tools, but I have a lot of different entrepreneurs. I have photographers, graphic designers, I have videographers, but I have a lot of different entrepreneurs. I have photographers, graphic designers, I have videographers, I have wedding professionals and I use like form preferences or I use different types of segmentation to learn about who they are, because if I have something that's particular to photographers, I have an audience that's ready to go just for the photographers, right? So, like I don't want to send somebody who's a venue owner information about a photography webinar, so that allows me to do the exact same thing again, because I don't want to send irrelevant content to the wrong person. That's going to lead to lower open rates, fewer clicks and, ultimately, a poor experience, which leads to lower reputation in the inbox.
Speaker 2That's right, so good. This is a huge one. I would like stop, rewind, repeat and you can break down the segmentation. But this is again. It might sound like complex, us explaining it, but it's so simple when you're in the tool to do these things, and we'll do. I would love to do later on like a webinar, LinkedIn live visual thing with you. I know we're brainstorming.
Speaker 1Let's do it. Let's do it, like the visual side of this.
Speaker 2But again, one of the standout features is the ease of use. Can you walk us through maybe a couple of the most powerful features that maybe people are not expecting for an email platform to have but should be using? Well, sure.
Speaker 1Well, sure, let me. Let me do one that I kind of like we talked about before we jumped on here. One of them is just integrations. So, flowdesk, we're diving deep into the integration space. We're creating integrations with tools that you might be working with. We just released a Canva integration this last week, which is super exciting. So you don't even have to leave your Flowdesk email builder to access your Canva designs. You can even edit them. It'll take you back to Canva, you edit them, you come back to Flowdesk. It had the edited design in your Flowdesk email Beautiful. So that's like really powerful and it just kind of simplifies the process. You can get more done faster.
Speaker 1But the other ones that I love to touch on are things that we've already talked about, which is one link actions. Link actions is probably my most used feature personally, and the link action is the ability to trigger some type of automation based off of somebody's click, so you can say, like, if they click on this blog post or if they click on this webinar, or if they click on whatever it may be, you can add them to a segment or remove them from a segment, or add them to a workflow or update a custom field. You have these different options that just really turn something very simple and beautiful into a absolute powerhouse and those, once you kind of figure out those link actions like exactly how you explained it, dana, like those are link actions. They're powerful, they're segmenting your audience so you can send relevant information to them. You can say hey, I saw, you did this.
Speaker 2That's right.
Speaker 1You know, and that like really kind of makes you show up in a different way. That is also very professional and very like intimate, right? Yeah, email marketing is so powerful because you have the flexibility to do that Something that people don't use very often that I'm always surprised by our form preferences, which is very simple and probably one of the more basic features. But when you have a form, so a form is an easy way to collect your subscriber data. So, like, hey, I'm giving you this guide in exchange for your email address. Join my list or join my newsletter or get this workflow template, whatever that might be.
Speaker 2User. If you want an example, go to positiveecclationcom on any page of my website and you'll see a bunch of different forms of what she's talking about.
Email Marketing Trends and Segmentation
Speaker 1Yes, yes, yeah, because you want to show up wherever your subscribers are, right, you want to give them an offer, meet them where they are, and that's part of successful email marketing. But those forms you can ask them additional questions. You can say what are you interested in, or tell me about you, or are you in the nonprofit sector, or maybe it's somebody that's just lurking? You can take that information and each of those form preferences you can segment as well so they join whatever segment the form is attached to, as well as any of the options that they have selected. So that allows people to self-segment and that's really powerful. They feel in control, they're getting information that they find valuable and you can just really enhance your email marketing strategy that way.
Speaker 2So good In practicality how I've done this and user, you can start to think about this and mind map it for you specifically. User, user, listener is I'm already thinking about you being a user of the platform. I'm like this is how you're going to do it For me is I'll put like first name, last name, of course, like email Actually, I do first name email and I think I'm adding phone number because I'm going to be tinkering in SMS and for preferences, I'll list, like what are you most interested in? What do you want to hear about Podcast, monthly giving. So, like my core things, I talk about upcoming webinars, trainings, all of the above, and then, as she's saying, each of those preferences become its own personal segment. So if I have something really specific, how I use them sometimes too, is a test of an email, like if you've told me you're really interested in monthly giving, I might send like A-B tests and a subject line and an email to that smaller group first and if they really enjoyed it, then send it out to the bigger group. So it gives you just this ability to get to know the people on your list more so than if they were just a standard subscriber. So I love that. I love that. That's so great.
Speaker 2Another thing that I want to ask you about that is relatively I mean, maybe it's in the past year was the update of your analytics. Ooh, analytics Analytics are fun, data analytics I know Everyone's like, oh, sexy numbers, no, but for real. But really, but really. Looking at your numbers and especially how they're presented on the platform, is rare. I've talked to lots of companies nonprofits that do not have the unique ability to surface individual subscriber data as far as, like, open rates, click through, their engagement, their active, how many emails they've opened if they came from a form this, this, that. How do you think you've seen data really improve the results of email performance over time for your clients?
Speaker 1I love this question because analytics are so important. That's how we make decisions right. We're business owners. We need to make data-driven decisions, so having these powerful analytics at your tips one is very satisfying and beautiful. You go over to the analytics tab in Flowdesk and you're presented with these beautiful graphs and you're like, oh, I love this so much, but having that information like your open rates and click rates, those are the basic email marketing metrics that everybody's looking at.
Speaker 1But there's also other things like, okay, when are they opening emails? When are they most likely to be in their inboxes? That helps me frame what time I want to send my emails, or what segments have the most interaction or maybe the least interaction. Maybe those segments that are the worst performing segments maybe need a little bit more most interaction, or maybe the least interaction. Maybe those segments that are the worst performing segments maybe need a little bit more nurturing, or maybe you're sending them too many emails. You can experiment with that a little bit. One of my favorite ways to utilize my own analytics is by looking at what forms are performing the best for me.
Speaker 2I was just going to bring that up. Yes, okay.
Speaker 1And you have forms all over your website too, right? Yes, but it pinpoints where people are because that's where they're signing up via the form. So if my blog post forms are performing really well, maybe that's a signal to me that I need to create more blog content that funnels into my email list so I can make these business decisions based off those analytics, and it's going to really drive where my people are.
Speaker 2But then drive my strategy even further. Yes, it gives the number of visitors that are coming across that form, your total number of opt-ins and then your conversion rate, and then you can literally see this beautiful graph showcasing all of your forms and which ones stack up to be the most successful. And so, for instance so just recently, a few months ago, for my birthday in March I did this four-part email welcome series, literally using Flowdesk, because we're going to talk about this, you can share templates and workflows, and I had a big surge in opt-ins specifically on that form, and it's like ooh, okay, a form like this, where I am sharing a template of something, seemed to work really well. Maybe I should do that again. I'm just blown away. These are the things that are not normal, dawn, and I'm kind of skipping to the punchline of the platform and I don't want to wait until the end. Can you please surface how the pricing model works on Flowdesk, because this is super unique.
Powerful Features for Nonprofits
Speaker 1Yeah, so Flowdesk is a flat rate model, so we don't punish you based off of your subscriber count. Can you say that again one more time? Yes, so we are flat rate and have been since day one, so we have a flat rate model. It's a monthly subscription price and that price includes unlimited emails, unlimited subscribers, unlimited sends.
Speaker 2It's amazing, pretty cool, I'm just going to like mic drop. Yeah, I cannot tell you. This is like mind blowing. I think it's hard for organizations to comprehend, and I think what I love about it is like you want people to grow and excel and not be penalized or charged more when you're growing. And so, listener, when I tell you from me starting the use of little platform, five years later, it's the same, and so the link that I will share with everyone that's listening, that is in the show notes. You can click on it. You will get 50% off your first year if you use my specific link. So that's a total.
Speaker 2I'm just going to break it down. It's $210. Use that link, guys. Use that link. It's $210 a year. A year, and even the normal is $420 a year. I'm speechless because there's no better case. It's not only and I think what's interesting too about this is, hopefully, listener across the mic, you can tell how excited I am about this platform. Why are you ever excited about the tech platforms you use? Most of the time, we're cringing at the online tools we use and wishing they did more things and wishing they listened to us better, and are frustrated by how much we're paying for them, and so this is a really. I mean, the team's really killed it, and so I hope you can just radiate that energy and bring it back to them.
Speaker 2Yes, yeah, because that's a rarity For me too.
Speaker 1This is so relevant to me and my businesses because so I'm a Flowdesk user from day one. The day they launched their beta, I was like oh, shiny new tool, I got to check it out. I review tools for a living. That's what I do at Tech Savvy. Creative is check out tools and stuff. But I was using other platforms and I hadn't used a couple of other platforms and I just kind of felt like I just didn't get email marketing. Maybe I just wasn't experienced enough or like what do these things mean? And I was trying but I wasn't doing well and I also wasn't motivated to do it. And it wasn't until Flowdesk where I actually experienced like actually having an enjoyable time creating emails and I was really proud of how I showed up. That was when I finally started using email marketing. And I have this saying at Tech Savvy like the best tool for you is the one that you will use.
Speaker 1I don't care what tool it is, but if you will use it, it is great for you and your business. It doesn't matter what we use, what they use. If you will use it, that is all that matters. And for me and for many other business owners out there, the email marketing tool of choice is Flowdesk, because that was the first tool that they actually stuck with. That was the one that they understood, that they were excited about, that they were motivated about. And here's the thing, guys Even in today's market, email marketing has the highest ROI of all of the marketing channels.
Speaker 1It's estimated at $42 for every dollar spent. You don't get that kind of ROI on social media or on other platforms. It's email marketing. It is still the top dog here, and that is so important to remember. So when you're not sure, if like, oh, maybe I don't need email, give it a try, and we make it easy and affordable for you to do that. And I think you will be so pleasantly surprised, because there are so many people out there that pay attention to their inboxes. Like, even if you're somebody that might might be in inbox jail or whatever, you're like oh, I don't want to email people For me anytime I get an email from certain big brand companies like Starbucks. I will always open that email just because it's beautiful. I just want to see what it looks like.
Speaker 1That's not going to change my decision if I'm going to buy.
Speaker 1Starbucks or not, such a creative, but I just want to see what it looks like, because they're always so beautiful and they stand out and they make you feel something. And it's so cool because I can do that in my own emails right as a small business owner, and having that capability is so powerful and that's just like really where float us, because just completely changed the game yes, yes, and for sector specific, you've also done a really great job with your Zapier integrations, so nonprofit. Love me some Zapier. Love some Zapier.
Speaker 2They interact beautifully with your give butters of the world, your fundraise ups of the world. Think about your CRM and it will connect, and so you can automatically. I do this all the time with my clients is help set up the somebody gives a gift a monthly gift, a one-time gift it automatically syncs and adds them to a segment. So if you're worried about that automation taking place, it's totally doable and so simple to set up. I do it where, kind of like before you were talking about, they can get added to a segment and then you can set up a zap to remove them from a segment. So if they unfortunately cancel their monthly giving plan, then you can move them into a canceled segment and then you can have a workflow that triggers that they've left when you get into the backend. It's so beautiful to use and why I created on my birthday that email workflow template is because I feel like you guys listen to us all the time on the things that we want to be built in the platform. In this space, we all like sharing resources and I'm going to steal a little bit of your thunder then you can dive into the details, but they've created the ability for you to share email templates and now workflow templates, so I was able to share with nonprofits Also. By the way, if you haven't downloaded this listener, you can download this still.
Speaker 2I will put the link in the show notes. I have a four-part monthly giving email welcome series. So once somebody gives monthly, they automatically get dropped into this workflow. It's four emails sent over the course of 30 days. The timing's all built out Literally. The emails are written, you just have to customize them. I put sample subject lines in there. It's basically done for you. You just have to customize it to your organization and they allow this to be possible. It's a link and it literally like. You click on it and it opens the workflow already built out in your Flowdesk account. What was the genesis of doing that? Because I think it's so cool.
Speaker 1Shared workflows actually rounds out our shared suite. So you can now share email templates. You can share form templates. You can share checkout templates and then workflows was our final frontier Did not know all those. So, yes, you have the whole enterprise. You can share all those things. Now, we wanted a way for our members, because a lot of them are educators. They're like you they're teaching other people how to run successful businesses.
Analytics that Drive Results
Speaker 1But it was really hard for them to like translate email templates into something that they could offer or sell, or like do they put it in a Google doc and send you a Google doc and good luck designing it, like here's some canvas, like I don't know.
Speaker 1There was like a really complicated way to doing it. So by creating this shared system right, where you can share these templates, these workflows, it made it really easy for our educators, for the people that are using flow desk, to offer these to their audience, because everybody's audience is a little different, but we have so many amazing educators out there that are teaching other people about email marketing and, at the end of the day, we just want people in our world to be successful. We want them to learn that email marketing is great and we want to make it the barrier to entry really low. And by offering these templates, by leaning on these educators like you to create this content, you are spreading the word about email marketing and how easy it can be to do it in their own business. And that has been so powerful. And not only that it helps us support our members, because that essentially gives you another stream of revenue.
Speaker 2Yeah, totally.
Speaker 1We want you to be successful too. We want you to earn money, so they come in, they buy your templates and it just overall creates that ripple effect of why email marketing is powerful and how you can do it in an easy way with Flowdesk, and that's what it's all about so good.
Speaker 2We didn't even talk about checkouts, but that's another feature that they have.
Speaker 1Oh yeah, you can actually like check out using their software.
Speaker 2So, yes, is there anything you can share like that the team is in development that's working on in 2025? Any exciting things that are coming down the pipeline working on?
Speaker 1in 2025? Any exciting things that are coming down the pipeline. You know, if I could just like read a roadmap out to you, I would, but I have a feeling somebody I know would listen to this podcast episode. But anyway, there are so many exciting things coming Like I cannot contain my excitement as a user and as somebody who works here, but some expecting like things to be ready for there's a lot of exciting improvements to workflows coming. Workflows are powerful, but just wait, it's going to get even more powerful. And we had mentioned checkout here a little bit, but some big checkout features are coming, including subscription payments.
Speaker 2So that's something that's really big.
Speaker 1That's on our radar, and then more integrations with big tools out there. So that's something that we're really leaning into Now. Something that we launched early last year is a public roadmap, so if you go to updatesflowdeskcom, you can add different feature requests and people can vote on it and comment on it. Now that is something that I want to tell you from internally. Like we look at that all the time. Our product team is evaluating it. We're seeing it. We're seeing your comments.
Speaker 1So if you ever have feedback for us, please go there and share it. We love to hear it. We love to hear your use cases of why you want this and how you can use it. So it helps us prioritize it. So check that out, updatestoploadoscom, and if you have any ideas, please share them, because we'd love to hear them and we're always building this for you guys. We're building it to have again email marketing accessible so you can get the right message to the right person at the right time, and we want to make it easy and we want to make it the tool that you enjoy using.
Speaker 1We don't want to make. You want to rip your hair out or pay a bazillion dollars.
Speaker 2We want you to really lean into this, take advantage of the ROI that email marketing brings and make it part of your business. So good, and I just have to share a quick case study point. So optimizing email marketing platforms for my monthly giving mastermind group has never been something I've really focused on. We more optimize their donation platforms. However, retention is really important and I've always shared, kind of to your point, the template in a Google doc of the email workflow as we were talking. So my monthly giving mastermind listener is in this past round in the spring was five organizations that were all refreshing or building from scratch their monthly giving programs.
Speaker 2The next round starts in July and we had a call where we started to review and I asked about their tools and their platforms and I always ask like do you like that platform? Is it working for you? Do you know how to build out this email workflow for this automation series? And there was a lot of frustrations and I was like, okay, I wasn't planning on doing this during this call, but can I show you what Flowdesk looks like? And so I shared my screen and I showed them my backend and all five orgs switched to Flowdesk. Oh, I love it. So, if that's not case in point, A for multiple reasons the usability, the ease, the price point, the growth opportunities, honestly, like all of the above. And so I just want to say, like listener, if you are curious, if you're frustrated by your current email tool, there are better options there and typically the greatest tools sometimes aren't marketed to our sector yet and Flowdesk is still like in its young phase and that's why we're doing this together.
Future Developments and Success Stories
Speaker 2I was like I need to get you on the podcast. They have to know about the product and what you're doing. It's F-L-O-D-E-S-K and I will have all the beautiful links in the show notes for you guys to get the templates, for you to get the 50% off partnership link. But at least explore it, Check it out. There's a free trial you can access. Like, take a peek behind the scenes, see what's possible. It's really easy to do migrations over from the existing platform that you might be on. But, Dawn, before we wrap today, because I've taken up so much of your time already, is there one thing that you would ask for help or support on from the listeners today? Yeah, so we've already talked about this a little bit, but I want to lean in on the listeners here.
Speaker 1Yeah, so we've already talked about this a little bit, but I wanna lean in on the listeners here. If you are a Flowdesk user and something is working really well for you whether it's an email template or a workflow or a checkout sales page or whatever that is simply click on those three dots on that card and click share as a template. Yes, the world needs what you've got. That's one of our mottos here. Yes, the world needs what you've got. That's one of our mottos here. You guys are so brilliant at what you do Sell the template, share the template, offer it as a freebie. We would love to spread the word about email marketing and how powerful it can be for your business and how easy Flowdesk makes that, but that also starts with you, and you have a really easy way of doing that by sharing your templates.
Speaker 2So good Dawn. Thank you so much for being here. If you have questions like is there a part on the site they should go to or message you on LinkedIn? What's the best spot to go to?
Speaker 1Yeah, so we're kind of all over. You can find us on Instagram, at Flowdesk. We're also on TikTok on Flowdesk and part of my efforts here is really building out the YouTube channel with tutorials, so I am often in those comments. I don't run social media here, but I do have my hand in the YouTube, so if you ask a question there. But we also have a wonderful help center, a wonderful support team, so don't hesitate to reach out to helpfloatuscom to get started, and we also have a Floatusk Insiders Facebook group and it's really active we do have employees that do monitor that Facebook group and answer questions.
Speaker 1Petra is just our queen of our Facebook.
Speaker 2I was going to say I know her by name.
Speaker 1We love Petra. She is incredible and she's been with Flowdesk for so long, but if you have a question or if you need help from the community, that's a really great place to start as well.
Speaker 2Awesome. I mean, if you can't feel the love for this brand y'all for real, well, we love you back. Thank you so much for joining me on the discussion today, and I can't wait to hear all the stories from all of you that decide to check out Flowdesk. So more to come. Thanks, dawn. Thank you. Thank you so much for tuning into today's episode of Missions to Movements. If you enjoyed our conversation and found it helpful, I would love for you to take a moment to leave a review. Wherever you're listening. Your feedback helps us reach more changemakers like you and continue bringing impactful stories and strategies to the show. Don't forget to hit that subscribe button too, so you'll never miss an episode, and until next time, keep turning your mission into a movement.
