Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
FUTUREHEALTH: PATIENT CENTRIC APPROACH
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Advertising Research Foundation
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Episode 14
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A patient centric approach is one that integrates the patient’s preferences, needs, wants and experiences into their care. This includes health information hubs, patient advocacy groups, and more access to clinical trials, among other things. We look at how this will change the patient journey in the coming years.
A conversation with, Deepak Patil, Senior Director of Medical Strategy at Aktana and Alexis Anderson, Principal at Ipsos Healthcare Advisory