Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Episodes
24 episodes
FUTUREHEALTH: WOMEN’S HEALTH IN FAST-FORWARD
The gender gap in health care seems to be getting more attention lately. President Joe Biden and First Lady Jill Biden recently hosted the first White House Conference On Women’s Health Research to address the disparities. The event also emphas...
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29:35
FUTUREHEALTH: CONNECTING WITH GEN Z & NEW PATHWAYS TO CARE
The future of health care in the US is partly a story of different generations of Americans and their health status, consumption of healthcare products and services, and relationships with medical providers. On this episode, we look at Gen Z an...
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32:05
FUTUREHEALTH: IMPACT OF THE AGING U.S. POPULATION
According to a United Nations report, the aging of the world’s population is accelerating. In 2019, there were 703 million people aged 65 years or older in the world. That’s projected to grow to 1.5 billion by 2050. In the U.S., the 2020 census...
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37:28
Overcoming Stigma in Health Care: An Eye to the Future
Stigma in healthcare can have negative effects on individuals and the medical symptom. People who feel stigmatized by their condition could seek to hide symptoms or illness, avoid getting medical help, or resort to more risky resolutions. We lo...
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36:49
FUTUREHEALTH: HEALTHCARE INFLUENCERS
The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We continue that discussion with an in-depth look at healthcare influencers. These are individ...
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Episode 20
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40:17
FUTUREHEALTH: GEN Z AND CROWDSOURCED RX
Earlier this year, consulting firm Oliver Wyman issued a report on Gen Z, calling it “the generation changing everything.” Gen Z is also making its mark on the healthcare industry according to a recent top trends report from Horizon Media’s Why...
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Episode 19
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23:22
FUTUREHEALTH: TRENDS IN THE HEALTH CARE PROVIDER (HCP) LABOR FORCE
Labor shortages among healthcare professionals have become a growing concern. The pandemic exacerbated the problem as physicians, nurses and other healthcare workers suffered from increased levels of burnout. Last year showed a decrease in enro...
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Episode 18
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40:20
The impact of ChatGPT and AI-powered Bing on the Future Patient Journey
Ever since its release, there’s been a lot of talk lately about ChatGPT. In order to learn about its capabilities and limitations in pharma and market research, the Pharma Council decided to do its own test of ChatGPT and Microsoft’s AI p...
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Episode 17
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38:04
FUTUREHEALTH: INCLUSION BY DESIGN
Inclusivity is shaping up to be a mega-trend in healthcare. In the last episode of FutureHealth we discussed why it’s taking center stage in our industry. This time we’re focusing specifically on inclusion in pharma market research ...
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Episode 16
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27:58
FUTUREHEALTH: INCLUSIVE FUTURES OF HUMANCARE
Discriminatory behaviors and practices in the healthcare space is an unfortunate reality. As healthcare becomes more personalized, going beyond transactional touchpoints and focusing more on individual experiences, the demand for addressing ine...
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Episode 15
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32:47
FUTUREHEALTH: PATIENT CENTRIC APPROACH
A patient centric approach is one that integrates the patient’s preferences, needs, wants and experiences into their care. This includes health information hubs, patient advocacy groups, and more access to clinical trials, among other things.&n...
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Episode 14
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36:18
FUTUREHEALTH: DIGITAL THERAPEUTICS
Digital therapeutics is a rapidly growing segment of the healthcare field that didn’t exist before 2012. Digital therapeutics products had an estimated global revenue of two to four billion dollars in 2022 and that’s expected to go to nine bill...
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Episode 13
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27:36
FUTUREHEALTH: HCP SEGMENTATION
There are around 1,068,000 practicing primary care and specialist physicians in the U.S. today, according to the nonprofit Kaiser Family Foundation, in addition to over 3 million nurses. While this is a sizable market for the pharma and health ...
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Episode 12
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30:21
FUTUREHEALTH: USING NUDGES TO POSITIVELY IMPACT HEALTH OUTCOMES
Vaccine hesitancy has always been an issue, but it seems to have grown since the pandemic and covid vaccines. While there was a high compliance rate when the vaccine was first available, the numbers have dropped for boosters. Around 19.4 millio...
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Episode 11
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29:43
FUTUREHEALTH: ONE-YEAR ANNIVERSARY
It’s the first anniversary of FutureHealth. To celebrate we invited members of ARF’s Pharma Council to look back on our past episodes and reflect on what we learned and what surprised us. Bill Salokar, Vice President of Client Solutions at ...
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Episode 10
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37:21
FUTUREHEALTH: PATIENT SEGMENTATION
Patient segmentation is a process of dividing people into groups based on similar diagnosis, behavior and needs. This can produce positive outcomes for physicians, patients and even insurance companies. Guest host Anna Bradfield, ARF Pharma...
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Episode 9
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34:13
FUTUREHEALTH: FOUR TENSIONS DRIVING THE FUTURE OF WELLNESS
Some trends in health care grow out of Americans’ attitudes towards health and wellness. Ipsos, one of the world’s largest and most esteemed market research companies, has been monitoring these trends and attitudes. Those trends reveal occasion...
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Episode 8
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29:18
FUTUREHEALTH: THE EMPOWERED PATIENT JOURNEY (pt 2)
The covid pandemic, which hit us in March 2020, has changed our lives in many ways, including how we deal with healthcare. In the second of our two-part series, the Empowered Patient Journey, guest host Kelly Lundquist, Senior Vice President an...
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Episode 7
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36:42
FUTUREHEALTH: THE EMPOWERED PATIENT JOURNEY (pt 1)
THE EMPOWERED PATIENT JOURNEY (pt 1) Over the last couple of years, the pandemic has evoked massive disruption to all part of our lives, including our healthcare system, and this has drastically changed today's patient journe...
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Episode 6
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33:59
FUTUREHEALTH- DATA EXHAUST: WHAT HEALTH SIGNALS ARE BEING GENERATED DIGITALLY AND HOW CAN WE USE THEM TO IMPROVE OUTCOMES
In this information age, patients are often surround by too much information. With the billions spent on digital ads, and amidst all the clutter, brands can find it challenging to connect to potential customers. The solution may lie in ab...
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Episode 5
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31:54
FUTUREHEALTH: VISIONS FOR THE FUTURE OF PATIENT EXPERIENCES IN THE TECHNOVERSE with DR.s MAURA SCOTT AND MARTIN MENDE
COVID has impacted our lives in many ways, including increasing our reliance on technology. We now do virtually what we couldn’t do in person. In healthcare, virtual care for non-urgent visits not only increased but, according to a study by the...
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Episode 4
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40:25
FUTUREHEALTH: LOOKING INTO THE CRYSTAL BALL: THE FUTURE OF PHARMA ADVERTISING THROUGH DATA-DRIVEN TARGETING
Pharmaceutical and healthcare companies have increased digital advertising over the years, spending an estimated $11 billion on online marketing in 2021. They’re second only to retail when it comes to investing in these platforms. Data on indiv...
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Episode 3
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20:05
FUTUREHEALTH: THE OMNI PATIENT JOURNEY: THE ROLE OF SELF-SERVICE IN HEALTHCARE ACCESS with WUNDERMAN THOMPSON
One of the most prominent issues of the 21st century is how to make healthcare more accessible, and the pandemic is arguably the tipping point. While it exposed the consequences of continued fragmentation, inequities and the rising costs of hea...
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Episode 2
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29:03
FUTUREHEALTH: THE POWER OF TECHNOLOGY TO SOLVE HEALTH CARE COMMUNICATIONS PROBLEMS with DATAVANT
Health care is one of the largest and fastest growing industries in the U.S. Health spending in 2020 was an estimated $4.1 trillion, and public policy experts expect it to reach $6.2 trillion by 2028. This enormous sector spends about $30 billi...
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Episode 1
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28:00