The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We continue that discussion with an in-depth look at healthcare influencers. These are individuals, often, but not always, medical professionals or patients, who share their expertise, opinions and/or experiences over social media platforms. We look at how they’re building a following and what this means for marketers and health care organizations.
A conversation with Danielle Ernest, Senior Vice President of Digital, MSL Global and John Ponsoll, Managing Director, Havas Voice and Chief Development Officer, Symbiotix
The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We continue that discussion with an in-depth look at healthcare influencers. These are individuals, often, but not always, medical professionals or patients, who share their expertise, opinions and/or experiences over social media platforms. We look at how they’re building a following and what this means for marketers and health care organizations.
A conversation with Danielle Ernest, Senior Vice President of Digital, MSL Global and John Ponsoll, Managing Director, Havas Voice and Chief Development Officer, Symbiotix