Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
FUTUREHEALTH: THE EMPOWERED PATIENT JOURNEY (pt 1)
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Advertising Research Foundation
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Episode 6
THE EMPOWERED PATIENT JOURNEY (pt 1)
Over the last couple of years, the pandemic has evoked massive disruption to all part of our lives, including our healthcare system, and this has drastically changed today's patient journey. In the first of our two-part series, the Empowered Patient Journey, guest host Kelly Lundquist, Senior Vice President and Head Of Health Strategy North America at Havas Media, and CEO/Co-Founder of Know Rare Nina Wachsman discuss how the confluence of these behavioral changes by both patients and brands is giving rise to heightened patient expectations when it comes to healthcare.
Guest: Nina Wachsman, CEO/Co-Founder of Know Rare