Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
FUTUREHEALTH: PATIENT SEGMENTATION
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Advertising Research Foundation
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Episode 9
Patient segmentation is a process of dividing people into groups based on similar diagnosis, behavior and needs. This can produce positive outcomes for physicians, patients and even insurance companies. Guest host Anna Bradfield, ARF Pharma Council member and SVP Brand Strategy at Wunderman Thompson Health, leads our discussion of the benefits of patient segmentation and how it's evolving.
A conversation with, Kelly Peters,Vice President of the Marketing Center of Excellence within IQVIA Commercial Solutions and Mandy Rexroat, Senior Vice President, Group Account Director at 21GRAMS, part of Real Chemistry