Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
FUTUREHEALTH: USING NUDGES TO POSITIVELY IMPACT HEALTH OUTCOMES
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Advertising Research Foundation
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Episode 11
Vaccine hesitancy has always been an issue, but it seems to have grown since the pandemic and covid vaccines. While there was a high compliance rate when the vaccine was first available, the numbers have dropped for boosters. Around 19.4 million have received the updated bivalent booster, which provides the best protection against the variants, which continue to circulate. And of course, there are other diseases beyond covid, both now and in the future, for which vaccines provide effective protection. We discuss how behavioral science can impact the healthcare challenge of vaccine hesitancy.
A conversation with Jacob Braude, Principal of ZS