The impact of ChatGPT and AI-powered Bing on the Future Patient Journey Artwork

Pharma Council - FutureHealth

The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery

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Pharma Council - FutureHealth

The impact of ChatGPT and AI-powered Bing on the Future Patient Journey

May 23, 2023 • Advertising Research Foundation • Episode 17

Ever since its release, there’s been a lot of talk lately about ChatGPT. In order to learn about its capabilities and limitations in pharma and market research, the Pharma Council decided to do its own test of ChatGPT and Microsoft’s AI powered search engine Bing. The Council fed the tools both factual and future-forward questions about health care. Hear ChatGPT’s and Bing’s answers – and Council members’ observations about those answers.

A conversation with Marjorie Reedy, Pharma Council Co-Chair and Director of Vaccines Market Research at Merck , Anna Bradfield, ARF Pharma Council member and SVP Brand Strategy at Wunderman Thompson , Subhashish Dasgupta, ARF Pharma Council member and North America Industry Executive in Health and Technology at Kantar