Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
Health, Rewired
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Advertising Research Foundation
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The way in which Americans interact with the healthcare industry is changing. With AI and wearable devices, accompanied by growing skepticism of healthcare providers and the healthcare system, self-directed health care appears to be on the rise. This first episode in a series about self-directed care features a conversation with Heather Mosser, Vice President, Associate Head of U.S. Monitor, at Kantar, about. the changing healthcare landscape.