Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
Beyond the Scale: How GLP-1s Are Reshaping Health and Wellness
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Advertising Research Foundation
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GLP1 medicines, such as Ozempic, Wegovy, and Zepbound, are no longer just high growth prescription brands. They are a cultural and economic force across the health and wellness landscape. This episode features a conversation with Voula Kakaletris, Executive Vice President and Managing Partner at Horizon Media, on the profound implications of GLP medicines for the trend toward self-directed health care.