Pharma Council - FutureHealth
The ARF Pharma Council has launched an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery
Pharma Council - FutureHealth
FUTUREHEALTH: THE POWER OF TECHNOLOGY TO SOLVE HEALTH CARE COMMUNICATIONS PROBLEMS with DATAVANT
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The Advertising Research Foundation
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Episode 1
Health care is one of the largest and fastest growing industries in the U.S. Health spending in 2020 was an estimated $4.1 trillion, and public policy experts expect it to reach $6.2 trillion by 2028. This enormous sector spends about $30 billion a year on marketing, much of which goes to direct-to-consumer ads for prescription drugs. In this episode, an expert in marketing technology discusses trends in healthcare marketing and where it may go in the coming years.
A conversation with Dan Scudder, General Manager of Data Ecosystem , moderated by Seth Duncan of Real Chemistry (Co-Chair, Pharma Council) and Anshu Gupta (Eli Lilly)