Subscription League
Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.
Episodes
41 episodes
Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data
Episode OverviewTomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Direct...
Subscriptions: The Good, The Bad & The Overused
Episode OverviewIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription busines...
App Store: The Good, the Bad, and the Glitches
Episode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in t...
Scaling Mojo: How to Build a Subscription App with 40M+ Downloads
Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current succe...
Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton
Timestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition Strategies[00:07:50] - Competitive Landscape and Differentiation[0...
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Episode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive an...
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARR...
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He als...
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads.&nbs...
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television...
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating
These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira
Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since t...
The Washington Post - Transitioning to Digital: Insights from Michael Ribero
In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael shares his experience on how the new ...
Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez
Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digi...
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on h...
How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscript...
App Masters - How to Monetize Your App: Expert tips from Steve P. Young
App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P...
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié
With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth...
CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan
In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor a...
Pollen VC - A guide to financing your user acquisition with Martin Macmillan
When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an ap...
[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley
Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available fo...
Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay
With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Br...
Together Labs - Leveraging user research to maximize subscription app monetization with Jenny Pollock
Named to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates tech...
Appic - All about subscription app onboarding with Tobias Boerner
Tobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remarkable stepping stones in his career. The most noticeable are his achievements at
MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz
We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82%...
