Ep 072 Worthy, Visible, Paid with Sonia Motwani

What does it take to build a business when no woman before you has done it?
In this deeply honest conversation, we share the raw, behind-the-scenes stories of becoming the first women in our families to build, grow, and claim our place in business. The doubts. The visibility fears. The moments we questioned our worth and the decision to keep showing up anyway.

This episode is a reflection on the journey from invisible to worthy, visible, and paid.

We also share why we're bringing this conversation into the room in Mumbai through our upcoming live experience:
Worthy, Visible, Paid; a space for women ready to step into their power, claim their voice, and build a business that truly sees and pays them.

If you've ever felt unseen, underestimated, or like you're blazing the trail alone... this conversation is for you.
• The truth about being the first woman in your family to build a business
• The invisible emotional weight of leadership
• Navigating visibility fears and self-doubt
• The shift from proving your worth to owning it
• Why women deserve to be worthy, visible, and paid
• Introducing our Worthy, Visible, Paid live event in Mumbai

Join us in Mumbai for the Worthy, Visible, Paid live experience.

A room for women ready to

✨own their voice 

✨ be fully seen

✨and be powerfully paid for their work

Reach out to us on IG for all the details.

@thesoniamotwani @shalvikap

We look forward to meet you in-person in mumbai.

Transcript

Transcript: Ep 072 Worthy, Visible, Paid with Sonia Motwani

Shalvika: Hello and welcome to another episode of your Aligned As Fuck Life with Shalvika. And today's episode is, oh my god, so fucking juicy because I sat down with my friend, with my fellow business coach, Sonia Motwani, and we dove deep into what it takes to be worthy, visible, and fucking well-paid as an entrepreneur, as a female entrepreneur. And it is honestly one of my favorite conversations so far. So tune in and get ready to be worthy, visible, and paid.

Sonia: Okay, yeah.

Shalvika: Hi! Okay, so I think it's great that we're recording this. I think the conversation that we were having needed to be recorded, so I'm very glad that we're just doing this. Um, so yeah, we were literally like Sonia and I were talking about our journeys as entrepreneurs, our journeys that have taken us to build these businesses and we just thought that we want to record this, so that's what we're doing.

Sonia: You know, it's so crazy. It just hit me, it's so fucking crazy that we have built this entire business being at home, running it at our own comfort, through our brains, from our brains. Literally the ideas that we have received from our brains and executing on them and working on them and believing in those ideas. It's so fucking amazing to be alive in such time and age where we are building businesses out of nothing, just a simple plain idea and that spirit and that fire that this is possible. Let's go, let's see what's happening. Let's figure it out.

Shalvika: And then we get to take those ideas and we get to help like so many women also fucking own their power. I think that for me that's something that I feel and I know you do too, like so grateful for specifically coming from where we come from, the lineages that where we come from. Like if we look at it, like our dadis, like my dadi doesn't even have an Aadhaar card, you know? Like it has been such a, like now after my grandfather passed away, she needs to like take over his accounts, is when we realized she doesn't even have an Aadhaar card, like forget having a bank account. Like that's what we're building, like we're building fucking legacies and we're helping people, women build the same and that's amazing. But anyway, I think let's just kind of, since we're recording this, let's introduce ourselves. So do you want to go first and tell us a little bit about you, what you do, what makes your heart sing, and your business of course?

Sonia: Yeah, yeah, of course. Okay, so hi, I am Sonia. I am Sonia Motwani and I'm from a very small town in India and what makes my heart sing is really, really helping women see their fucking power and build businesses doing what they love without sacrificing their time, without sacrificing or choosing between being present with their families or making money. I really love the end philosophy that you can build a business and be present. You can build a business and fucking read a fiction book on Wednesday afternoon. You can be present and go on vacation and holidays. You can be making money while also helping so many other women realize their inner power, helping them understand their bodies. Like the way I think about the ripple effect of our work is so beyond our wildest imagination because we're not just touching one life through our coaching, but the lives of all the people, we might never meet them and that is wild, you know? Our clients will carry the coaching to their families, to their clients and then it creates such a ripple effect of all the transformation. It's wild. So I really, really love women making money. That is it. Nothing in the world gives me this thrill than really helping women go out, make money, build your own voice, like just expand yourself.

Shalvika: Yeah, yeah, I love that. I love that. And I just want to kind of also add to that is I think like when you talked about the ripple effect, right? It's also how it's going to be carried forward in their lineage and in their generations to come, right? Like they're going to teach this to their daughters, right? Like we are, you and I, we are cycle breakers and of course we'll talk a little bit about that, but we're also enabling others to break their own versions of cycles and generational curses, patterns, whatever you want to call it, and I think that's insane. Okay, anyway, so let me introduce myself. So hi everyone, I'm Shalvika Patil. I live in Pune, I am an engineer by training. I think so is Sonia, right?

Sonia: Hi, I am also an engineer.

Shalvika: Like every person in India, right? We are engineers. We started off as engineers. Um, but yeah, I started my business six years ago because I felt like I was climbing the corporate ladder, right? I had everything that I was told I'm supposed to have, the checklist was working, like I was married to the love of my life, I had a car, we had a house, you know? Everything that you're supposed to have by the time you're 30, and still there was this voice in my head that just felt like, is this it? Like is this enough? Can't there be more? So what I do today is I don't just help people transform identities and manifest their dream life, but I also help them do that while bringing alignment, while constantly asking themselves who am I and what is it that I want, rather than being like, okay, I'm this age, I'm supposed to want this, right? And that's the crux of the business that I have built. I like to look at myself as someone who helps people alchemize their identities and take their identities and like use it to build the life that they want, build themselves up to their dream version. And yeah, I love doing that. I honestly love doing that. And I love that I get to work with so many varied people, right? Because identity is something that everyone has. And of course we will talk a little bit about that. Um, so where do we want to go from here, Sonia? What do you feel like? Where should we go next?

Sonia: Yeah, let's talk stories, you know? Let's talk about the stories that led us here, that led us to where we are today. Because it did not happen by any accident. And we did not have anything figured out when we started business. You know, this is something many of my clients come and they're like, but how did you know that you are going to build a one-crore business? Or how did you know that you are going to have clients? You don't.

Shalvika: You don't. Yeah.

Sonia: You don't know the how, but you do have that unwavering belief and faith that this is what I want to do and I'm doing it. And because especially I come from a very toxic workplace, I had no option going back. I was like, this is it, this is my life, I'm fucking going to figure it out, whatever it costs, whatever it demands from me, because this is my one single life and I'm going to live it on my terms. I'm going to do something that truly makes my heart sing and makes me feel joyful. It's not just about the money that we're making, it's also the way we're making money and how this journey has shaped us. You know, you talk about identities. So tell me how this journey has shifted you. Let's talk about that, our own identity.

Shalvika: Yeah, yeah, I think I'll tell you the biggest, like right now as you ask me this question, right? Like the biggest identity that I have broken and reformed for myself is, um, if like any of the listeners are from India, they're familiar with the state of Maharashtra, that's where I'm from. I'm a Maharashtrian, I'm a Marathi person. And if you've known any Marathi people, this is going to be very weird, okay Sonia? But most Marathi people believe that businesses can be run by Gujaratis, Marwaris, Sindhis. Maharashtrians can't run businesses. Marathi people suck at running business. And that's the belief that I actually grew up with. So I knew, even though I had a job, I knew that I wanted to do something of my own. I wanted to be my own boss more than anything else, you know? I didn't want that condition of time placed on me like you said, you know? I wanted to be able to sit and read on a Wednesday afternoon, I wanted to wake up and like play a game on my PlayStation for like three hours and then get to work. I wanted all of those things, but it didn't feel possible because my identity was so linked to the community that I was born in, right? And I, as fate would have it, I ended up marrying a Marwari. Most of my husband's family is businessmen, they are into business. And after looking at them closely, I realized that honestly anything can be a business.

Sonia: Exactly. Business has no gender, no caste, no system.

Shalvika: No hierarchy of idea also, I feel. Like anything that's small or big can become a business. Right? And I think that, as you were asking me, I don't know why that was the identity shift that popped in my head that, you know, I'm someone who has built this massive business, even though till, I don't know, six-seven years ago, I used to believe that people like me cannot run a successful business. And I just want to kind of also point out here how our identities are not just about our current circumstances, where you may be in life, right? But they're also passed on to you. Like my identity that Marathi people can't run businesses was passed on to me by my community, right? By the community that I was raised in. So it's very essential to be able to sit and define whether anything is an absolute truth, a belief that you hold is an absolute truth, or it's just a circumstantial truth.

Sonia: Exactly, exactly. We think everything is fact, you know? Even the thoughts we are having, instead of thinking of them as something written on the sand and stone, what if we just see them as the fleeting in time, you know? The sentences fleeting in time that we can blend and mold. And when you are talking about, you know, that how Maharashtrians believe that Gujarati and Sindhis are like, you know, number one in business, um, I am Sindhi and I live in Gujarat so, you know, I grew up seeing...

Shalvika: According to my Marathi brain, you're the perfect business combination.

Sonia: Yeah, but here's the twist. I grew up watching men build business. Gujarati and Sindhi men can build business. There is no scope for girls to do it. In the culture, in the caste, where girls cannot own their own name, you know? I'll tell you this very heartbreaking fact. When a Sindhi girl gets married, her first name is taken from her. She has to change her first name.

Shalvika: First name?!

Sonia: Yeah, yeah. This is such a shocking truth to so many people out there and literally it happens even in today's day and age.

Shalvika: Oh my god. Your entire identity!

Sonia: Exactly, exactly.

Shalvika: Okay, sorry, yeah. Okay, go on.

Sonia: And in this culture where even your first name is taken from you, I wanted to build something of my own. Like I was not willing to even give the first second name. No, this is mine, you know? And I wanted to build something of my own, a home, a business, my name, my identity, my personality, every single thing. You cannot just take it away from me.

Shalvika: So, I just want to know, what do you think gave you that, like strength, confidence, whatever you want to call it, right? How there has to be something in you that drives you to do that. What do you think that was?

Sonia: I'm not ready to accept. That is it. The rebel you may call, you know, the girls like, yeah, yeah. While growing up, especially in my teens, I faced so many challenges and I was called rebel and you should just be uncasted and married off early. You need to have some sense, like, you know, be at home. Like people used to tell my mom the same things, you know? That you have not taught your girl anything. She's just going out, bringing her opinion, talking and sitting with everyone and not being quiet and all those stuff, you know? The labels that we are put onto. And I was not willing to accept any of that. And that is something that helped me be this woman that I am today. I was not ready to accept what I was told, what I was given. You know the number one, the number one power, weapon or strength that we women have is the ability to think and the ability to question every single thing that we are told.

Shalvika: And also the ability to create, I feel. We are the original creators. We fucking give birth if we choose to, right? Like you can, like what you were talking about, right? Initially, that we have created these businesses out of nothing. We pulled ideas out of our fucking ass and like made them into empires. But that's who, that's the power that exists within each and every one of us, because we carry the power to give life. We carry the power to create from nothing. That's something that nature intended for us to do, right? And um, thank you, thank you for sharing that though. I think that's, yeah.

Sonia: No, no, I just want, you know, everyone to listen, everyone who is listening, especially a woman who thinks that she is in the place where it's rock bottom or she finds it hard to believe that something is possible for her. There is this desire, there is the whisper and she is doubting, she is questioning. I just want her to know what's on the other side. How the other side looks like.

Shalvika: Yeah, yeah, absolutely. And I think, you know, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there?

Sonia: Yeah, exactly, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have to go through all this alone. I cannot imagine going through any of this alone, you know? Without having someone to just remind me that this is normal. This is entrepreneurship. It happens. You're not working month by month and you're not even working yearly. You need to have the infinite goal. Think about Amazon or any other company who grew so quick and fast and huge. They were not fucking thinking about what we're making monthly. They had huge vision for their businesses, for their goals. Currently I'm reading this book by Phil Knight, the Nike one, and damn, that person all just started with one crazy idea and a long vision. I don't know who believes in this idea, but I do. I see it happening. I'm fucking going for it, no matter what it takes.

Shalvika: Absolutely, absolutely. And I think, you know, when, when we talk about this, when we talk about going from where you are to going to the other side, there are a lot of changes that we need to bring in in the way we look at ourselves, in the way we look at the rules that we have made for ourselves. Because these are the rules that we have made for ourselves, right? Like, um, I think just before we started recording, we were talking about this idea of like how income is something that has to be monthly. And I know I'm just like jumping, but um, I feel like it's so important to question these rules that we have. So I, um, this was I think September 2022 and I had like this entire month planned. I knew what I was selling, I knew how I was selling it, I knew how I was marketing it. Everything went really smoothly. It was the end of September. I had sent out three contracts, okay? Three contracts for one-on-one clients and none of them had signed yet. I had followed up but they hadn't signed, they hadn't paid the invoice. Like I'm sure you relate to that, right?

Sonia: Yeah!

Shalvika: So it's the end of the month and I was like, I feel like I did everything right. I stuck by my plan, I marketed the shit out of my program. If these three people had signed it, I would have hit the revenue goal that I have, but they didn't. Maybe I should just like let this go and like fucking start applying for corporate jobs again, because this is hard. And and that's what happens I think to a lot of women because we, we are sold this idea that, you know, business also has to be this way. You have to bring in an X amount of money every single month. For me what happened was on third of October or fourth of October, I don't remember, I woke up and a couple of those clients were from Australia so they were actually up like four hours before I was up, and in those four hours they signed the contract, they paid the invoice and I actually ended up making more money than I had decided that I want to make in September. But because I had this arbitrary rule that this month has to be an X amount, it just felt like I had failed miserably. So I think that point that you were talking about, right? Like going from this side to going to the other side, I think it takes a lot of unlearning and breaking of rules and making your own rules. And I think that's where, you know, you and I kind of come in is how do we make those rules for ourselves, right? How do we jump there? Do you have any stories of like something that you had to...

Sonia: Yeah, yeah, you know? I want to add on to what you said about unlearning and breaking. It is ultimately death of an identity, you know? A death of a part of you who no longer attaches herself with a certain amount of money. And I had the same philosophy, you know? Because when we are coming from the corporate to an entrepreneurship, especially when we don't go to any business school or we are not given that mindset training that this is not about monthly income that you hit, there will not be any, anyone to tell you like what to do when it's 28th of the month and you literally have made nothing. How to really be there and believe that the money is fucking coming in even if it's 31st. I had those months, you know, when I would not be making anything for straight 25 days and then on 30th and 31st the money comes in and it's like equivalent to the entire yearly salary that I would have gotten from the job.

Shalvika: Oh my god, you know what? I had one of these moments at the beginning of March, because my December and January were kind of slow and I knew there were contracted income, there were invoices that had gone out that hadn't been paid. And then like my Feb month ended up being like in just one month I think I made something about 12 lakhs or something. And I was just thinking, you know, when you're growing, right? When you're growing rapidly, it's very easy to not acknowledge these wins that you have. Right? And I just, I just had that realization that in that one month I actually made what I was making in my corporate job in like 2019 or something, right? And that itself, like even reconciling with those identities is important. Like what you said, that death of an identity, you letting go of that identity, that path that you could have chosen, is important but also reconciling of where you are at and acknowledging how far you have come. Even taking pause, like maybe one month just don't do anything and just be like, you know what? I'm just going to enjoy the fact that I've grown so much, right? That also is very important for moving identities.

Sonia: Exactly, exactly. You know, when it comes to identity, as much as you're talking about making the entire yearly salary into one month, you reached there because you were willing to sit and feel the emotional pain of September 2022 when the money did not show up.

Shalvika: And many more months!

Sonia: And many more months! Yeah, yeah, that's just one example. And many more months and many more moments when you were so sure that someone is going to say yes and they say no. Someone said yes and on the call they were yes, in the message they are texting and they are like no, we cannot afford or they just ghost you. Those moments build you.

Shalvika: Yes. Oh my god, yes.

Sonia: We think, you know, I used to think like why the hell why this is happening to me? Like why is this all happening? But then we forget that this is part and parcel of what we signed up for. I just wrote a caption yesterday, you know? It just came with one simple sentence. If you are willing to own a business, you need to also be willing to own the unwanted outcomes in the business.

Shalvika: Oh my god, yes!

Sonia: Yeah, because not everything that you do will give you the result that you expect. And you need to have that emotional tolerance, the emotional capacity to feel the resilience to feel that, and which is why I think, you know, this entire coaching plays such a big role because you don't have