Josh Meyer, Vice President of Demand Generation at Bloomerang.com, discusses the 2023 Fundraising Effectiveness Project. The project is a collaborative effort among various national donor databases and CRM systems to share anonymized data and analyze trends in the nonprofit industry and is available for free online. The goal of this extensive annual project is to provide insights to nonprofits and improve the software tools they use.
The latest data focuses on the decline in fundraising dollars, which saw a 1.7% decrease in 2022 compared to 2021. It is speculated that the impact of the COVID-19 pandemic may have contributed to this decline. However, it is noteworthy that 75% of the total dollars raised came from major or large donors, indicating the importance of having a strong major gift strategy and making it easy for major donors to contribute.
This episode also highlights the data showing a decrease in donor participation, which has been a trend over the past decade. It emphasized the need for nonprofits to prioritize donor retention and find ways to mitigate the decline.
The importance of volunteer management is discussed and Bloomerang's investment in volunteer management software is mentioned. The software streamlines the process of acquiring, screening, and scheduling volunteers, and it integrates with donor databases and CRM systems, allowing nonprofits to have a comprehensive view of their volunteers and donors.
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