The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
Episodes
214 episodes
SEO Made Simple: How to Attract More Patients on Google and AI Searches [Propel Playback]
If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.Search is evolving fast. It is no longer ...
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13:26
Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts | Ep. 157
If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.This episode walks through how clinic owners can review what happened in Q1, ide...
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Episode 157
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11:25
Want Better Patients From Google? Start With These Website Pages [Propel Playback]
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right p...
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12:00
How Different Generations Use AI vs Google to Find Clinics | Ep. 156
AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking ...
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Episode 156
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7:46
Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings [Propel Playback]
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google S...
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29:08
Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile? | Ep. 155
Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates dup...
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Episode 155
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11:21
Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker [Propel Playback]
If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place be...
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11:07
Why Your Clinic Is Invisible in AI Search and How to Start Improving This Week | Ep. 154
If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why
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Episode 154
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11:49
Why Mobile Healthcare Providers Need a Different SEO Strategy [Propel Playback]
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professional...
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9:48
Multi-Location SEO for Clinics: How to Rank Each Location Without Competing | Scaling Strategies for Growing Healthcare Clinics | Ep. 153
Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin...
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Episode 153
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10:41
Acupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimi...
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10:38
Voice Search + AI SEO: How Clinics Win the Spoken Patient Query Game | Healthcare SEO | Ep. 152
Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries...
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Episode 152
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12:18
Therapy Practice SEO: Ranking While Protecting Privacy and Boundaries
Therapy practices need SEO, but the usual marketing advice can cross privacy and ethics lines fast. This episode breaks down a privacy-first SEO plan that helps you rank locally and in AI-driven search without relying on reviews, testimonials, ...
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11:14
Stop Doing This on Your Clinic Website: What to Delete or Rewrite on Clinic Websites Now | Ep. 151
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic ...
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Episode 151
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13:45
SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients [Special Episode]
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through y...
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7:50
Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150
Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and...
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Episode 150
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14:07
SEO for Chiropractors: What Actually Works [Special Episode]
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.
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17:30
Preventive Care Marketing for Clinics: How to Attract Patients Who Want a Plan, Not Just a Quick Fix | Ep. 149
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up i...
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Episode 149
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21:25
5 quick AI hacks to improve your Google Business Profile & “near me” searches | Google Maps [Propel Playback]
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key...
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14:04
How one chiropractor jumped 30+ Google positions, and how you can too | Ep. 148
In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.”You will hear two real outcomes from clinics that focused on...
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Episode 148
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13:40
Chiropractic Marketing: 10 Quick Website Tips to Boost Your Chiropractic Clinic [Propel Playback]
Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! ...
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9:05
YouTube SEO for Clinics Made Simple: Easy First Steps | Ep. 147
You don’t need to be a full-time YouTuber to get results from YouTube. In this episode, you’ll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We’ll cover what topics to record first,...
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Episode 147
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9:15
Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics [Propel Playback]
Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can...
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23:51
Clinic SEO Beyond Google: Platforms That Still Matter in 2026 | Healthcare SEO | Ep. 146
In this episode, you’ll learn how to diversify beyond Google without trying to be everywhere. You’ll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to priori...
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Episode 146
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13:14