The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.
From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.
Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.
The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.
Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.
For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!
For more details, visit: https://propelyourcompany.com/
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
SEO 101 for Clinics: What It Is and Why It Matters More Than Ever | Healthcare SEO | Ep. 125
What exactly is SEO — and why should clinic owners care?
In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients.
We cover:
- What SEO actually means (without the jargon)
- Why it matters now more than ever
- Simple ways to start improving your visibility online
- What happens if your clinic isn’t optimized for search
If you’ve ever felt confused or overwhelmed by SEO, this is the perfect starting point.
Episode webpage, show notes. & blog: https://propelyourcompany.com/seo-101-for-clinics/
Send in your questions. ❤ We'd love to hear from you!
🎉 Live webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next
🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
Let's Stay Connected:
Welcome to the Clinic Marketing Podcast. I'm your host, darci Sullivan from Propel Marketing and Design, and this is the place where clinic owners like you come to learn how to get found online, attract more of the right patients and grow your practice through smart, simple marketing strategies. Today we're going back to the beginning with a powerful reminder of why SEO matters now more than ever. Whether your brand is new to SEO or you've heard the term tossed around without really digging in, this episode is going to clear that fog. Today we're going to cover what SEO is in plain English, how it directly impacts your clinic's success and simple ways to start improving your visibility online. Even if you're not tech savvy, all right, let's jump in. Let's start with the basics. Seo stands for search engine optimization. At its core, seo is the process of improving your website and online presence so that your clinic shows up high in search results, especially Google, when people search for services like yours. So when someone in your area searches for a term like chiropractor near me, sports injury clinic in Nemeth City or acupuncture for headaches, good SEO helps your clinic show up in those results, ideally on the first page, and, let's be honest, nobody's clicking to page two. Here's why SEO should matter to every clinic owner, whether you're a chiropractor, physical therapist, acupuncturist, med, spa owner or any other wellness professional. Because this is how people find healthcare providers now. They're not flipping through a phone book or relying solely on referrals. They're pulling out their phones or going to their laptop and searching, often while they're in pain or ready to book an appointment. Right now, they are more likely to via Google or an AI search source rather than going directly to social media. And if your clinic doesn't appear in those results, chances are your competition does. So the question isn't should I care about SEO? It's how many potential patients are you missing out on by not showing up?
Speaker 1:Seo isn't magic. It's a strategy. When done right, it helps your clinic show up for those near-me searches in your area. Rank for services you actually provide. Make a great first impression with your Google business profile. That's what controls your Google Maps listing. It drives more traffic to your website and ultimately turns visitors into booked appointments. Now, unlike social media, where visibility fades quickly, it builds momentum over time. It keeps working even when you're not. If SEO is ignored, you might have a beautiful website that nobody sees, a Google listing with incomplete or outdated information, low quality website traffic that doesn't convert into patients, a calendar that is not full and missed opportunities to grow your business. We see this all the time Clinics doing great work but remaining nearly invisible online. And the truth is, it's not about how big your clinic is or how long you've been in business. It's about whether Google can find you, understand what services you offer and what you do, and trust that you're a good match for local searchers.
Speaker 1:Seo doesn't have to be complicated. Here are three simple starting points for any clinic. One claim and optimize your Google business profile listing. Make sure you add your services, hours, location, photos and make sure everything is accurate. Two review your website content. Is it clear who you help and what you offer? Does your website include your city, neighborhood or region that you serve? Three create content that answers patients' questions. Think blog posts, faqs or specific service pages that explain how you help.
Speaker 1:You don't need to do everything at once, but doing nothing means staying invisible at once. But doing nothing means staying invisible, and if you're looking for a step-by-step plan that takes the guesswork out of all of it, I've got something for you. Stay tuned to hear about that in more upcoming episodes. All right, but for today. Let's do a quick recap.
Speaker 1:Seo is search engine optimization, which helps your clinic get found on Google and other search engines. It matters because your potential patients are searching every day. Good SEO equals more visibility, more website clicks, more calls and more appointments booked. Start with your Google listing your website content and provide helpful resources to your audience. The best time to care about SEO Yesterday. The second best time right now. Thanks so much for tuning into this short episode of the Clinic Marketing Podcast. If you found this episode helped clarify what SEO is and why it's important, I'd love to hear your biggest takeaway. You can find us on Instagram at Propel your Company, and if you're ready to do a deeper dive and take control of your clinic's online visibility, be sure to visit our website, propelyourcompanycom. There you'll see information about our DIY program. Our done-with-you-and-done-for-you program are done with you and done for you. Services, tons of free resources, blog posts, webinars, and you can book a discovery call if you're interested in learning more. Thanks so much for your time today.
