The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.
From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.
Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.
The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.
Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.
For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!
For more details, visit: https://propelyourcompany.com/
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Are You Getting Patients from AI-Powered Searches? Your Competition Is | Ep. 126
AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.
In this episode, you’ll discover:
- How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
- The top signals AI looks for when deciding who makes the list
- Simple actions you can take to ensure your clinic is part of the conversation — not left out of it
Whether you run a chiropractic office, physical therapy clinic, med spa, or any other healthcare practice, this is your roadmap to getting found in AI-powered searches, Google Search, and Google Maps.
Don’t wait for your competitors to take the lead. Learn how to show up where patients are searching today.
Episode webpage, blog, and show notes: https://propelyourcompany.com/ai-powered-searches/
Send in your questions. ❤ We'd love to hear from you!
🎉 Live webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next
🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
Let's Stay Connected:
Imagine this A potential patient is looking for help with their back pain. They open chat, gpt or another AI tool and type find me, the best chiropractor near me who specializes in sports injuries. The AI lists a few options and your clinic isn't on the list that patient. They're gone and they're booking with your competitor instead. Ai-driven searches aren't the future. They're here now and if you're not showing up in them, you're already losing patience without even realizing it.
Speaker 1:Welcome to the Clinic Marketing Podcast, where we share practical, no-nonsense marketing strategies to help your clinic attract the right patients without wasting time or money. I'm your host, darci Sullivan from Propel Marketing and Design. Today we're diving into a game-changer AI-powered search. It's reshaping how patients find healthcare providers like you. If you're still banking solely on Google search or Google Maps, you're missing a massive opportunity. Patients are turning to AI for recommendations and if you're not in those results, you're invisible to them. Let's fix that. Here's the thing. Ai is changing how people discover local businesses, including clinics.
Speaker 1:Traditionally, we thought about search in two main buckets Google search, where someone types in chiropractor near me and clicks through to a website. Google maps, where they're looking for directions, reviews and contact info. But now we have a third player in the game AI-powered search tools like ChatGPT, perplexity, grok, gemini, bing, copilot and even AI Results inside Google itself. These tools don't just show a list of websites. They summarize answers, recommend providers and often pull in information from Google Maps, online reviews and your website, all without the searcher ever clicking through to your site. That means your visibility in AI recommendations isn't nice to have anymore. It's essential. Here's how it's playing out in real life.
Speaker 1:Let's say someone is dealing with recurring headaches. They might start with a simple Google search why do I keep getting headaches? That might lead them to a few blog posts, maybe a YouTube video, but then they hop into an AI tool and ask find a highly rated chiropractor near me who specializes in headache relief. That AI tool uses Google business profile data, reviews from Google and other sites, information from your website, especially if it's well optimized other online mentions of your clinic. From there it gives them three to five names. If yours isn't on that list, you've been filtered out before the patient even knew you existed. And here's the kicker this process often happens before they ever book. Patients are using a mix of searches Google search, google Maps, ai queries, review, site lookups. By the time they call. They've already been influenced by AI recommendations, whether you've been in those results or not.
Speaker 1:Let's be blunt you can't compete in a game you're not even playing. If your clinic isn't showing up in AI search results, you're losing visibility to competitors who've optimized for it. You're missing out on patients who never make it to traditional search results. Your online presence can start to look outdated compared to more AI-optimized competitors. And here's the thing AI search is pulling heavily from the same signals that improve your rankings in Google Search and Google Maps. So if you're ignoring those, you're falling behind in both worlds at the same time. So how do you make sure AI tools recommend you instead of your competitors? Here are five steps you can take right now.
Speaker 1:Supercharge your Google business profile. Keep your name, address, phone number and hours 100% accurate and consistent. Write a keyword-rich description that highlights your specialties, for example, sports injury, chiropractic care. Add high-quality photos of your clinic team and services. Encourage and respond to patient reviews to build trust and authority. Make your website AI-friendly. Use clear, conversational content that answers patient questions. For example, how can chiropractic care help migraines? Create dedicated service pages for each specialty, optimized with local keywords. Ensure your site is mobile friendly and loads quickly.
Speaker 1:Ai tools prioritize user experience. Leverage content to show expertise. Write blog posts or frequently asked questions addressing common patient concerns, for example, top causes of back pain. Create short videos explaining your services or patient success stories. Post on social media to boost your online presence. Ai tools scan these too. Ensure consistency across the web. Check that your clinic's info is identical on Yelp, healthgrades and other directories.
Speaker 1:Monitor and adapt Regularly. Check your Google Analytics to see how patients find you. Experiment with new content based on trending patient questions in your area. Pro tip AI loves fresh, relevant content. The more you show up as an authority, the more likely AI tools will recommend you. Here's the bottom line. Ai isn't replacing traditional search yet, but it's becoming part of the patient journey. Whether you realize it or not, the clinics that act now will be the ones that dominate those AI recommendations in the months and years to come. That's it for today. If you found this episode helpful, please subscribe and leave a quick review to help other clinic owners discover the show. Until next time, keep optimizing and stay ahead of the competition. Your next patient is already searching.
