Wellthy & Worthy
Welcome to the podcast where I spill the truths on how to build your business without losing yourself in the process.
Your host Tia has been through it....chronic health issues, a marriage on the rocks, and watching a multi 6-figure business she built with her bare hands fall apart. All because of one thing: living in constant survival mode and calling it "ambition"
Her mission now? Help women build their empires without torching their health, libido, or happiness to do it. You can have the empire and still recognise yourself in the mirror.
Expect real, unfiltered conversations on nervous system mastery, functional health, business building with guest experts, brand and content, emotional mastery, NLP, and relationships...no fluff, no "just meditate more."
Dive in and enjoy.
Tx
Wellthy & Worthy
47. Building an Identity Led Movement with Sifra Kuipers
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If your brand still leads with pain points, this episode might change everything.
In this conversation, I’m joined by Sifra Kuipers, Director of identity-led, high-end movements, to talk about the shift that’s blowing up brands right now: moving from pain-point marketing to identity-led messaging.
We unpack what happens when businesses stop selling fixes and start building belonging. From the evolution of coach to leader, to the inevitable identity crises that come with outgrowing your old brand (yes, those “who am I even talking to anymore?” moments), this episode pulls back the curtain on what it really takes to turn a business into a movement.
We talk authority, leadership, and why the brands scaling fastest aren’t shouting louder, they’re standing clearer. If you feel called to lead bigger, communicate with conviction, and build a brand people don’t just buy from but identify with, this one’s for you.
Truth, depth, and just enough sass to keep it honest.
Connect with Sifra below:
https://www.instagram.com/sifrazaidja/
If you're a female founder scaling your biz...CRUSHING it on paper but low key exhausted or wanting to build your business from devotion, not hustle then I have something for oyu.
I've created a free practice for you that melts pressure as you scale your business, without unhooking you from your ambition. Woof!
Download it below!
https://tiamaher.com/humanxanaxeffect-484692