The Weekly Download

Episode 2 - Mastering a Game Launch: Perfectly Timing Your Way to Triumph

Big Games Machine

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0:00 | 28:18

Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.