The Games PR Podcast
Struggling to get your game noticed? The Games PR Podcast is your secret weapon. Learn from the best! Listen in as our podcast team and guests offer up actionable strategies for writing killer pitches, securing Metacritic reviews, avoiding PR pitfalls, and partnering with impactful influencers. Subscribe now and unlock your game’s full potential!
Episodes
24 episodes
Episode 24 - Demystifing Discoverability: Industry veteran Ichiro Lambe shares the secrets behind getting your game noticed in 2024!
This episode of the Games PR Podcast, hosted, as always, by our Jack, features industry veteran Ichiro Lambe discussing the challenges and strategies around game discoverability. With over 30 years in the industry and notable achievements like ...
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Season 1
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Episode 24
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48:47
Episode 23 - Power-up on Socials: How to Boost Engagement, Gain Followers and Grow your Game's Social Presence
Unlock the secrets to mastering social media for game development with insights from social media guru Tamsin and Sarah, the marketing dynamo behind Astral Clocktower Studios, in the latest episode of The Games PR Podcast. Sarah brings her hand...
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Season 1
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Episode 23
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46:41
Episode 22 - Conquering Digital Events: Proven Tactics for Grabbing Attention and Gaining Fans at Steam Fests and Digital Showcases
Summer is here, and that can only mean one thing! It's showcase season, and in today's episode of The Games PR Podcast, we promise to equip you with actionable strategies to transform your digital event planning and make your appearances a...
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Season 1
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Episode 22
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51:29
Episode 21 - Avoiding Game Overs: How to Navigate Potential PR Disasters
From preempting sensitive content issues to tackling the dreaded server crash or internal scandal, we're joined by our crisis comms sage Max, who shares invaluable strategies to keep your game's reputation spotless through its launch and beyond...
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Episode 21
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48:03
Episode 20 - Game Journalist Survey 2024: What Game Journalists Really Think (ft. Eurogamer’s Editor in Chief)
Discover the reality of the world of games journalism as Eurogamer's Editor in Chief, Tom Phillips, joins us to dissect insights from our 2024 Games Journalism Survey. We peel back the curtain on the intricate dance of games journalism, offerin...
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Episode 20
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46:44
Episode 19 - Subscribe For Success: Expert Influencer Marketing Tips That Will Get You Results
Get ready to unlock the mysteries of influencer marketing in the gaming world with the insights of Lynn Marie from Lurkit. This episode peels back the layers on the actual costs of influencers and busts myths about their marketing prowess. We s...
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1:03:14
Episode 18 - Standing Out From the Crowd: Game Journalist Advice On Securing Coverage For Your Indie Game
Looking to get some top tips on attracting game journalists to your upcoming indie game? We’ve got your back! Episode 18 of the Games PR Podcast sees Jack and Tom joined by former Rock, Paper, Shotgun video producer, and co-host of the Indieven...
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Episode 18
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1:01:33
Episode 17 - Mastering The Art Of Event Planning: How To Create Unforgettable Event Experiences
Ready to level up your event and PR game? We’ve got you covered! This week, host Jack and tech PR wizard Amie welcome Molly and John from the award-winning pop culture marketing agency, Experience12. They’re here to offer their fantastic insigh...
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Episode 17
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38:15
Episode 16 - Elevating Your PR Pitch: Insider Secrets On Successfully Pitching To Games Media
Are you ready to take your pitching game to the next level? Episode 16 of The Games PR Podcast is your ultimate guide to mastering the art of B2B and games media-focused pitching. From understanding the industry to articulating complex t...
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Episode 16
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50:35
Episode 15 - Game Dev Chronicles: The Falconeer Developer Tomas Sala Talks Demos, Next Fest And More
Episode 15 of The Games PR Podcast sees Jack and Tom joined by Bafta-nominated Tomas Sala, developer of The Falconeer and Bulwark: Falconeer Chronicles.Tomas sat down with the BGM crew to discuss the nature of solo development, h...
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1:00:59
Episode 14 - Press A To Invest: PR Strategies, Approaching Games Business Media and Securing Investment
Episode 14 of The Games PR Podcast sees Jack, Amie, and Tom return to the studio. They're joined by BGM's very own Max, who'll provide valuable insights into the benefits of an effective PR strategy when looking to secure investment....
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47:55
Episode 13 - Solving the PR Puzzle: Game Dev insights with Rytmos developers Floppy Club
Episode 13 of The Games PR Podcast sees Jack and Tom joined by Floppy Club, developers of acclaimed music puzzler Rytmos! Offering a behind-the-scenes look into the game's development, Niels and Asger reveal the inspiratio...
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53:44
Episode 12 - Unleashing PR Magic: Generating PR BUZZ and HEADLINES out of thin air
The BGM podcast team are back, and this episode of The Games PR Podcast is all about the best ways to make news for your game out of nothing. Even if you've got no major news or updates to share, there are still some great w...
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40:53
Episode 11 - Taking advantage of Trends: Mastering the Cheatcodes for Riding the Trend Waves in Games PR
Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game!Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast...
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51:43
Episode 10 - Power Play at Events: Unleashing Success at GDC, Gamescom, and Beyond
This events-themed episode of The Games PR Podcast sees Jack, Tom and James address some of the best ways to level up your event-attending game! From deciding which events are best suited to you and your needs to discussing the details of what ...
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50:46
Episode 9 - Unlocking Video Game PR Secrets: Insights from a Conversation with Ukie's George Osborn
Head of Communications at Ukie, George Osborn, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry. From how indie studios can stand out from the crowd to why the non-gaming media are changing ...
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51:49
Episode 8 - Conquer Your PR Fears: Thrive Amidst the Spooky World of Games PR
This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certai...
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Season 1
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Episode 8
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39:53
Episode 7 - Game Journalist Survey 2022: Insider Secrets Revealed
In this bumper episode of The Games PR Podcast, host Jack is joined by regulars Alex and Tom, as well as special guest Kate Gray. Kate and the team offer their insights into the results of the 2022 Games Journalist Survey, discussing the best t...
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59:23
Episode 6 - Power-Up Your Mobile PR: Conquering the Unique Challenges of PR for Mobile Games
Alex is back alongside Tom and Jack to share some expert insights on the unique nature of PR for mobile games. This episode of The Games PR Podcast tackles a range of topics from the tricky topic of the difficulties in pitching mobile games, ho...
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Season 1
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Episode 6
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31:25
Episode 5 - Maximize Impact on a Shoestring: Game Marketing Hacks for Budget-Conscious Developers
Tom and Jack sit down to discuss the best ways to approach games PR with a shoestring budget, covering topics ranging from media and influencer strategies to effective ways of community building. They also touch on navigating social media as we...
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Season 1
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Episode 5
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38:02
Episode 4 - Leveling Up Your Game: Proven Tactics for Capturing Reviewer Attention
All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvan...
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39:23
Episode 3 - Influencer Magic Unleashed: Successfully Navigating the Evolving Influencer Landscape
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the ri...
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34:29
Episode 2 - Mastering a Game Launch: Perfectly Timing Your Way to Triumph
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the b...
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28:18