The Weekly Download
Ready to level up your knowledge of the video game industry? Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by Big Games Machine.
Join industry veterans Jack and Tom as they use their expertise and industry knowhow to help you speedrun through the last seven days in gaming. We cover everything: massive mergers, studio shake-ups, indie success stories, and the latest strategic plays from the biggest studios.
If it's shaping the future of gaming, you'll find the lowdown here.
The Weekly Download
Episode 11 - Taking advantage of Trends: Mastering the Cheatcodes for Riding the Trend Waves in Games PR
Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game!
Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast for the first time. Oh, and Tom is still hanging around the studio, as always.
We'll be covering Newsjacking, trend-spotting tools, and even best practices for when you're pitching to take advantage of the trends you've discovered.
Got any questions, queries or ideas for new episodes? Get in touch on our website or drop us a DM on Twitter!
BGM Twitter
BGM Website
Useful Resources:
SteamDB
VGInsights
GoogleTrends
Talkwalker
Exploding Topics