“Without good marketing, businesses die and people suffer. I believe ethical, scientific marketing can change the world. Let's talk about it.”

I have always had an obsession with the truth.

When I started my journey of entrepreneurship, I thought discovering the truth about growing a business would be easy, as long as I worked hard. 

The truth about business growth continued to evade me, and I ended up spending thousands of dollars on ‘hope marketing’ - ‘I hope this works, I hope that works.’ Nothing did.

Discovering data-driven marketing was like finding a well in a desert. 

I stand on the shoulders of giants who have done the research.

I am here to share these truths and practical tools to help businesses thrive because I believe that entrepreneurs and marketers change the world.