ClearBrand Marketing Podcast
In the ClearBrand Marketing Podcast we take the mystery out of marketing and help you get more leads and sales with a clear brand and proven marketing tactics. Our goal is to provide you with the best marketing advice based on data. Not opinions. Not guesses. Hard, measurable data.
ClearBrand Marketing Podcast
Building A StoryBrand 2.0 (Full Review By A Former StoryBrand Guide)
Building a StoryBrand 2.0 is out... but is it actually an improvement?
In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework.
You’ll learn:
⚖️ The biggest differences between 1.0 and 2.0
⏳ The one part of 2.0 that is actually worth your time
🧩 What's missing from the StoryBrand approach
🚫 How to avoid the #1 mistake that kills conversions
Grab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/
Timestamps
00:00 Intro
04:41 StoryBrand 1.0 Vs. 2.0
11:30 The Character Section
13:00 The Problem Section
17:07 The Guide Section
25:35 The Plan Section
26:45 The Call To Action Section
27:55 The Failure & Success Sections
28:49 Problems With The Framework
34:24 StoryBrand Website Breakdown
45:32 Executing A Marketing Campaign
49:21 Teaching Vs. Implementation
51:46 Getting Traffic & Referrals
56:18 Final Thoughts
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