TudoRama
TudoRama explores the nature and practice of creativity in the arts, sciences, politics and above all in everyday life. Tudor Rickards is Emeritus Professor of Creativity and Organizational Change at the University of Manchester. Tudor studied chemistry and radiation chemistry at The University of Wales at Cardiff. Following post-doctoral research at New York Medical College, he returned to the UK to work in technical management before joining Manchester Business School. He has published numerous books and articles on creativity, sporting management and leadership, as well as fictional works involving the mythical University of Urmston. He has been influential in the development of creativity-related projects in Europe, including the European Association for Creativity and Innovation (EACI), and was co-founder (with Susan Moger) of the journal Creativity and Innovation Management. He is also author of detective stories centred around the fictional University of Urmston, and a nearby chess club which houses a top-secret government surveillance operation. His recent switch to podcasting reaches out to a wider general audience interested in current affairs, and the processes of creativity previously described in his lectures, blogposts, and textbooks.
TudoRama
How to create a name for a new product
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Tudor Rickards
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Coming up with a new idea for a product is one of those examples of a search for everyday creativity. The challenge crops up in a wide range of contexts and the approach I’m going to describe is one of various ways of carrying out a successful search.
It can, however, be applied across a wide range of practical situations. I will take an example an attempt to provide a title for a new song by a small team of songwriters.
I will describe the process in a general way so that it may be tried out in practice by anyone interested.
The list:
Injury
Ambidextrous
Flashback
Dresden
Model estate
Towpath
Romance
Language
Ecstasy
Dead in a silo
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