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WO Voices
Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.
WO Voices
Liza Amlani: Strategies for Successful Retailing in an Optical
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As the competition for eyewear stays hot, how can opticals rethink the patient experience and their marketing to stay competitive? Liza Amlani, principal and co-founder of Retail Strategy Group, talks about how to promoting individual brands can help a practice create its own brand, as well. Hear her tips for incorporating what successful retail brands do.