Trendspotting

Welcome to Season 2! Kicking off with '2023 trendspotting' we're thrilled to introduce our new co-hosts, Laura and Em. Enjoy listening as they bring a vibrant and witty edge to our exploration of the last 12 month's key marketing trends.

Season 2 kicks off with a captivating conversation on the topic of the 2023 word of the year and the 2024 Pantone colour of the year.

In this intro episode, we also start to dive into:

• The evolution of influencer marketing, and the shift towards concise, impactful video content. 
• How social media is transitioning into an essential tool for customer service.
• The ongoing importance of SEO and mobile optimisation
•  The fact that inbound marketing remains a cornerstone for growing brands

Wrapping up, we spotlight case studies including Aldi who are creatively using native advertising to engage their audience and touch on the controversial topic of 'pay later'. Learn about the retailers who are already leveraging this approach and those who are yet to.

Join Laura and Em for an insightful and entertaining look at the strategies that shaped the world of marketing in 2023 (and beyond)!

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