Putting your work out into the world can be really uncomfortable—especially at first—and many of us use that as an excuse to never do it. We shy away from discomfort, which is totally understandable, but also exactly the wrong move if we want to get ahead in life and achieve our dreams. As Robert Frost once said, "The way out is through," and when you actually seek discomfort, you put yourself into unknown territory where new, better things can happen in your business and your life.
An adventure seeker who regularly pushes his own boundaries by skydiving, century bike riding, shark diving, and even trekking in the Sahara, Sterling Hawkins is well acquainted with discomfort. In his twenties, he achieved wild success, raising $550 million for his first start-up. Then in his thirties, the company crashed, and he found himself "moving out of the penthouse and back into his parents' house." That crushing experience put him on a quest to find the answer to this question: How do some people create transformative results in even the harshest circumstances? What he learned reveals that the uber-successful actually thrive on discomfort, because they know it can be high-octane fuel for performance or the most direct path to their goals.
Now, as an entrepreneur, motivational leader, and internationally recognized public speaker, Sterling teaches his #NoMatterWhat system for achieving larger-than-life results to Fortune 500 companies. In this episode, he shares: