If you love to sleep until noon and you're allergic to the word initiative, but you still want to live a big, rich life full of fame, fortune and fun, this episode is for you. Laura Belgray may be the world's unlikeliest success story. A self-proclaimed "lazy person," she's a bonafide digital business superstar as the founder of Talking Shrimp, where she makes millions of dollars writing sassy emails to her devoted list of subscribers. She's also the co-creator of The Copy Cure with Marie Forleo, an online course in writing scintillating copy that makes your business sound like an actual human being. And now she's a published author. Laura's first book, Tough Titties, is out June 13th.
In this episode, Laura talks about how she crafted a business and a life that is true to who she is. Being a "lazy person" doesn't mean she never works hard, but it does mean saying no to most aspects of hustle culture. Getting up at the crack of dawn? No, thanks. Cramming her calendar with meetings and projects? Hard pass. Instead, Laura focuses on using her authentic voice to connect with readers in a way that naturally aligns with selling her copywriting services and trainings. People buy from Laura because they like Laura. She's brilliant and hilarious and unapologetically herself.
In this episode, you'll learn:
For more, check out:
talkingshrimp.com
maggielangrick.com
wonderwell.press
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