Discover the secret sauce to building a skincare empire from Rachel Liverman - CEO and founder of Glowbar, in a conversation that will redefine your entrepreneurial playbook. Rachel's journey is one of resilience and vision, carrying on her family’s skincare legacy while carving out a fresh path in New York City. Rachel is redefining the skincare industry Glowbar is the new skincare destination (with over 10 locations!) that offers affordable expert facials in just 30 minutes. Glowbar is redefining the facial industry.
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Discover the secret sauce to building a skincare empire from Rachel Liverman - CEO and founder of Glowbar, in a conversation that will redefine your entrepreneurial playbook. Rachel's journey is one of resilience and vision, carrying on her family’s skincare legacy while carving out a fresh path in New York City. Rachel is redefining the skincare industry Glowbar is the new skincare destination (with over 10 locations!) that offers affordable expert facials in just 30 minutes. Glowbar is redefining the facial industry.
EPISODE HIGHLIGHTS:
SQUAD LINKS:
RACHEL'S LINKS:
Don't forget to leave a review! We love to read them -- THANK YOU!
Although you can think of investors and clients as different groups, you know they're looking at the business differently, they're engaging with the business differently. They're really, really similar. We have to have the best 30-minute facial on the market for someone to come as a client or invest in us at the corporate level.
Speaker 2:Hey, squad, I'm your host, danielle Donovan, and welcome back for another episode of the Squad Podcast, a fitness and wellness-focused podcast for all of our go-getters out there. Today we are talking to the ultimate boss, babe, founder and CEO of Globar, rachel Liverman. Globar is a new skincare destination in New York City and growing beyond that offers affordable expert facials in just 30 minutes. I love Globar's motto when you look good, you feel great, and it's all about building that confidence, which is what we talk about today in this episode.
Speaker 2:Episode highlights include Rachel's founder story and the top mindset shifts. She needed to go from a ha moment and idea to bring her vision to life. Rachel has over 10 locations and growing. Her concept is truly taking on the industry by storm. We go through the top three strategies to build momentum and growth in your business, the importance of community and culture and how to cultivate it, and just being really honest and vulnerable about what it takes to grow a business. Rachel shares some amazing insights and advice for all of our entrepreneurs and side hustlers. So, whether you're working on scaling your business or you have an idea in the making, you are going to learn so much from today's guest. So with that, let's dive in, rachel. Welcome to the show. How's it going today?
Speaker 1:Thank you so much for having me. It's going great. It's chilly here in New York, but we're inside and we're keeping cozy and I'm so excited to talk.
Speaker 2:Yes, I'm so excited to talk because there's so much to hone in on as far as the brand that you've built and the mindset that you've had to build that brand, because I think mindset is truly everything and I love your mission, that you're empowered to help people feel confident in their skin, and that's truly what it's all about, because when you feel good and you do good, it really fuels you for everything that you meant to create. And talking about creating things, I'd love to hear your founder story and what was that aha moment that you knew you're onto something big?
Speaker 1:Yeah, I love what you just said. When you feel good, you do good. That is like what we live and breathe here. But so my founder story. So it goes all the way back to the 1970s. So I'm not that old, even though, like you know, that would be okay.
Speaker 1:But my grandmother in the 1970s started the first accredited aesthetic school called Catherine Heinz Institute of Aesthetics here in the United States, and so she really pioneered skincare and my mom took the business to the next level and I watched that while growing up and so my founder story really started when I was a young girl, watching two extremely vibrant entrepreneurs in my family start this business, and I ended up going into the beauty industry myself for about a decade and sitting at dinner with my mom, you know, back about five years ago I really was saying I should be taking care of my skin. I come from a family of skincare like junkies estheticians and my answer to my family when they would ask if I was getting facials in New York City was no, and it boiled down to three main things. Danielle, it was facials were really expensive, they were really time consuming and I didn't know who to trust, and so I was like I think I should solve this. Like who's better to solve this than a third generation esthetician who their whole life has watched estheticians at work building businesses, and also someone that had been in the beauty industry and marketing and sales for my whole career. And that was the aha moment to start Glow Bar.
Speaker 1:So fast forward 2019, we opened our first location and the concept was it was Glow Bar. We do 30 minute facials that are highly effective, clinical grade, we basically took the facial out of the dermatologist and for a really, really accessible price point. So our membership is $65 a month and our one time visit is $75. So something that we were hoping would feel more affordable to the consumer. And the aha moment where I knew we were on to something was we, after just three short months, had like almost 1000 members and 1000 people decided to, every single month, pay us that $65 to be a member and come into our store studios we call them every single month and that was when I really realized that I had found something that could the consumer also really wanted and needed in their life and was willing to commit their you know, harder and disposable income towards, but also their time towards, which I think is our greatest, you know, asset in life.
Speaker 2:Yeah, I absolutely love that story and love that you grew up in just the entrepreneurial realm and mindset and that really shaped who you are today. Which drives me to a question For those who have an idea do you think entrepreneurship is a me and it's something that you just have, or do you think it's a skill that you can develop?
Speaker 1:I think human beings can always develop into what they want to be. Entrepreneurship is really just like the bucket term for certain qualities of a person. So, yeah, risk taking, problem solving, big picture thinking, being a visionary, believing in yourself when no one else can. So that confidence that we're building a global bar. But like confidence in yourself, resilience, like all those things that you probably talk about, you know, on this podcast all the time, are the qualities, I think, that make up an entrepreneur.
Speaker 1:And I think that anyone can have, to some degree, some of those or all of them, but at a lower level, and build upon them. But I think, like it just takes a lot of resilience at the end of the day. And so I'm not saying that some people that decide not to go down the entrepreneurial path don't have resilience. It's just their gut tells them that that's not the path that they should take for their life, and I respect that immensely. But I think when you have a passion for your idea, anyone is going to become an entrepreneur. Like when you believe in what you're building so wholeheartedly, it takes you, it takes over.
Speaker 2:I love that and could not resonate more with that, because it's true, it's this fire in your belly, it's this feeling that you can.
Speaker 2:You can do it no matter what, and you've got to have that confidence in yourself and that mindset to really be able to overcome those challenges and find that and be prepared.
Speaker 2:Find that and be passionate, because that's ultimately what's going to drive you. Even when you're talking about the giving women confidence, what you're saying with global like it gives people confidence and you lit up when you said that and you can see that's your true passion is to bring confidence to people. And I feel like identifying that passion that's going to drive you and there's going to be ups and there's going to be downs and there's going to be, you know, shifts along the way, but if you have that passion and you're true to that, it's really going to help you find that success. And that leads me then into mindset which is it something that you've always had as far as that resilience and that confidence, or is it something you developed? Like, what are the mindset shifts you had to make to take global from this idea that you had to now a thousand members signing up in the first? What do you say? Week or month, or you know. That's amazing. What was the mindset shift that you had to have or develop to be the CEO of global?
Speaker 1:Yeah, such a good question and what maybe someone like people don't talk about often or tell you in being an entrepreneur and a CEO and a founder of a business, is that it's not just a one time mindset shift. It actually happens like every three months, six months, year, the business and the team is going to require you to have a different mindset. You know, yeah, consistently. And so initially, when I started the business, the mindset that I had to really get strong in that I maybe didn't have until I started global was the ability to ask for help and to like the mindset of it's okay that I don't know everything and that I need help. So articulating that really like is just vulnerability. I had to really strengthen that vulnerability muscle of saying like, hey, I have this idea and I don't know how to build a financial model. Or hey, I have this idea and I don't when do I even start with finding a lease for a store? You know, like, and that's so fair. I had never done that before, so why would I know?
Speaker 1:And I love the saying like you don't know what you don't know.
Speaker 1:Yeah, like that's okay.
Speaker 1:So, like at the beginning it was that it was like all right, rachel, you're going to have to really get vulnerable here If you're going to start something bigger than yourself. You know, fast forward four years to today. You know the mindset that actually, like I am forcing myself to really embody and engage in is I'm now, you know I'm the CEO and you know, when you have a few people on your team, you know you're yes, you're the CEO, but you're really like an operator and you're in the, in the weeds, and you know you're just figuring stuff out on the time, problem solving consistently. And although I still do a lot of that today, my main role here is to be that visionary and guide this amazing group of humans towards the greater vision. And I think that's taken a little bit of a mindset shift every day, of being like, oh, they're watching what I do, they're listening to what I say and I need to really show up as the leader every single day. And that's, like you know, just a different need from the, from the team.
Speaker 2:Right. So were there tools that you use or practices that you do to enhance your mindset and shift your mindset?
Speaker 1:Of course, and that's the self-awareness that founders and like entrepreneurs need to have right Of like being like okay, what do I need to do on my side to show up as my best self for my team? Um, I talk a lot about like positive affirmations. Um, I go to therapy every single week, so I have like a therapist who now really is like a life coach for me, who just helps guide me to being my best self, whether it's at work or at home, which these days they're so interesting, they go together yeah.
Speaker 1:And I also like live a life of gratitude, so I fill out my five minute journal every single morning. So really focusing on what I do have and what I'm grateful for in my life has been really, really helpful, and I actually do a lot of manifestation and vision boarding.
Speaker 1:So, call it woo, woo, wee, whatever you want. For me, it has really like worked and it helps me focus. So I update a like a digital mood board every quarter with just like different things that I'm working towards, and it's really fun because once I accomplish something, I move it to another like slide. That's like things. I'm grateful for that happened and it's so cool to see that those slides like get bigger and bigger with all the things that we have accomplished over the years.
Speaker 2:It's really such a surreal moment when you see the goal that you had on your vision board come to life, and then it's kind of just this power that overtakes you and that's where that CEO and that vision, and that you know reaching that common goal, comes to life. And so, with having a vision and with having a focal point of where you want to take your business, and staying true to that, I think that's really hard in itself as well, because there's going to be all these shiny objects, all these other ideas and opportunities. How do you stay true to that vision? Or has it changed over time? And that and that's okay too what's that look like?
Speaker 1:For us it has been. The vision has stayed the same, which I'm really happy about. I think at the beginning of a business or any anything you're working on right, like big or small, it's just so important to have that foundation built of core values, a mission tenants of the business, like what is this business doing and why and how are you going to do it? And show up and with those things, whatever, we have a question right of like should we do this? Is there a shiny new object? I love that you said that like an opportunity that sounds really like sexy and like gets us all, like you know, really excited. We always come back to the mission and our values and if it aligns with those two things, then like it's a heck, yes. And if it doesn't, and it doesn't sit right with you know the team, then we don't. But without those like guiding principles, I would say which is really what a mission statement and core values are.
Speaker 1:I think we could have gotten off track at times, but we haven't because we have those things.
Speaker 1:We also have, you know, there's things that come up in a business of like what do you stand for Right? Like what is this business believe in? And so like one example of that is global. Like we believe in simplicity, so the word simple is something we talk about a lot, and the whole purpose of global was to create a simple option for the consumer to understand how to take care of their skin with an esthetician. And so it's 30 minutes, $65 for a membership and in and out like easy, easy. And anytime we're talking about something here or a shiny object appears and we start talking about how we're going to make it happen or what the opportunity is if it starts to get over complicated, we someone on the team it's beautiful always pauses and says like this, feels like it's getting a little bit out of hand or like doesn't feel simple, and so I just don't think it's right for us and that's just like something really cool that has just like evolved over time.
Speaker 2:I love that and it's so important because it is true, when you're forcing something to happen, or it's getting over complicated or you're you know, if you're confused when you're creating it, then what's the consumer going to think? You know when they're and I always try to go back to that as well. I love how you said is this isn't simple, this is getting over complicated, because it is true, if you over complicate things, you're just going to confuse people. You're going to lose people. So, staying true to that mission truly everything and then staying true to that mission, you know, as you've grown and expanded and brought this business to life and raised money, how do you then convey that mission to others, for them to buy in and drink the Kool-Aid and want to be part of the team and the community, whether it's, you know, raising money and getting those investors on board, whether it's teammates, whether it's clients for coming to the store. What does that look like to really bring that mission to life and get others to want to be part of that mission?
Speaker 1:Although you can think of investors and clients as different groups, right, you know they're looking at the business differently, they're engaging with the business differently. They're really, really similar. So both of them, what they have in common is that I'm asking them to give us their hard-earned money.
Speaker 1:So we pitch them the same and it all starts with product.
Speaker 1:So we have to have the best 30-minute facial on the market for someone to come as a client or invest in us at, you know, the corporate level, and that's just what we stay focused on and through that you know part of the experience at Globar and your treatment is having a really approachable team there, friendly, helpful, educational, have the treatment be highly effective and efficient. So just 30 minutes and hitting all of those brand pillars and I think by doing that we've like attracted investors and communities and people in our communities to really love Globar and want to come in and also want to work for the team. So you know we're still so young that a lot of people come here because they've got a friend who goes to Globar. They go to Globar and they're like I want to be a part of this, I love this product, and so those are. You know it's not much different than just running the business and doing it really well and when you do that, you know people come, whether it's investors or clients or team members.
Speaker 1:But I think culture today for a team is of the utmost importance. They need to feel it. They're going to do their homework, they're going to talk to someone that currently works there. They're going to want to meet with me. I meet with everyone still that you know joins the team. But you know they want to really know what they're stepping into and if the culture is really true, like is it just this shiny object that they show me? And then I come in and it's not the same and I'm really proud to say that you know what we, what we seem like externally, is really what we are internally and that's important for me and vital.
Speaker 2:Love that, and so, talking about culture and community, which are the, you know, pulse of the squad, I love just bringing communities together and also to feeling part of something bigger. How do you cultivate that culture, how do you cultivate that community so people are part of the Globar family? It's not just another job or not just another service? How do you create that community and culture so people are, you know, really invested, both personally, professionally, financially. Just what's that look like?
Speaker 1:Yeah, I think that it's. It's delivering an amazing experience and product all like consistently through and surprising and delighting. So even with our team, right like, there should be a surprise and delight element for this hardworking team that shows up every day. So how are we recognizing them? How are we acknowledging them consistently? How are we making them feel seen and heard every day as part of the team, just like we asked them to do of our clients? And I think so that just consistent drumbeat of recognition and acknowledgement, being human to our team and our clients, is just what has created this community of like. Oh, they like really walk their walk, like they are the real thing and they're going to do goodbye, you and the team, and I think we just like have fostered a community by being really honest and human and relatable and it's just, you know, worked in our benefit and we have a great product, so people love coming in.
Speaker 2:Yes, yes. And two, just, you're helping people build confidence and, like you said, people want to feel seen and heard. I think that's mic draft, because it's so true whether you're part of a team, you want to feel seen, heard and valued. And same thing just going to get a facial you want to feel seen and heard and that helps you build confidence. And and like you said, it's all about confidence and then that makes you feel like you're part of something bigger. You're feeling excited and motivated and just having that common theme definitely definitely can create that community and then being genuine and, you know, having a great product as well. I love it all. And then, what does confidence mean to you? We've talked a lot about confidence for others. I'd love to hear what does confidence mean to you.
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Speaker 1:Confidence like to me is like simply believing in myself and being able to be vulnerable like really makes me confident. So if I'm scared of something or nervous about something or anxious or stressed about something, I want to have the ability to ask for help, express myself, have my needs met and if I have those things then I can be really confident to achieve or tackle anything. Without those things I would feel helpless, discouraged, incapable. So confidence is really an internal job for me. It's not external at all. It has to come from within and I've suffered from my own insecurities in my life over and over again. Just being a woman, I think it's tough out there growing up and bullying and all that stuff and feeling different or whatever that is, and I was always really grateful for a strong self-esteem that was built within. But sometimes I was super insecure and I just hated that feeling.
Speaker 1:And once I started to get more confident as I got older and feel that freedom of oh my god, I can handle anything and I can ask for help. I wanted everyone to feel that freedom and know that other people are there to help them and take care of them. And so that's really where that mission for Globar of helping people feel confident in their skin really resonates with me, Because I'm like, oh my god, if we can give that to as many people as possible in this world, we're doing good.
Speaker 2:Yeah, you're changing lives and opening up and feeling vulnerable and being open to that and asking for help truly is so important, because we spend so much time and so much energy, I think, trying to be a certain way or look a certain way or try to pretend everything's okay or prove ourselves, and that's just going to set you up for failure. And by opening up and asking for help, you want to just stop overthinking this one thing and you can actually get help on it. And then two, it just creates so much more space and opportunities come from that, because you're not constantly focused on. It has to be this way. I should be this way. Why isn't it this way? And it's? Hey, this is where I'm at and get that help to create that space. And I love that you said that, because I think most people maybe didn't even realize that they aren't being vulnerable. They're just trying to cover it up and I think just needing to hear that and a reminder of wait, take a check and see how do you feel about this.
Speaker 1:Yep absolutely.
Speaker 2:So good. So let's switch gears a little bit. Talk to the business side, because we do have a lot of entrepreneurs inside, hustlers, who are starting brands and fit and personal brands and stores and physical stores and services in the fitness and wellness space. What would you say are those top three tips that have taken you from creating that idea to now having stores throughout New York City and expanding beyond?
Speaker 1:Three tips. Oh my God, there's 100.
Speaker 2:I know, I know.
Speaker 1:And there's so many in like each different area, but the first is have a really, really strong finance partner. So I'm not saying you need to have, like you know, a CFO, right, Like I don't even have a CFO today and it's four and a half years in but you need to have someone that has built your really solid financial model. Everyone asks for it and you just need to be able to show the potential of your business and it needs to be, you know, slightly realistic and believable, and I think also in that vein, everything costs more than it, you think it does, and.
Speaker 1:I was told this at the beginning, danielle, but I remember when I heard it I was like well, not me, I'm super scrappy and frugal. And you can be super scrappy and frugal and really cost conscious and disciplined and still things pop up that have to be paid for or you need to rush it, and so there's another cost. You know that you didn't think through.
Speaker 1:So I just think, like having. You don't want to be worried about money, you don't want to be worried about running out of money you and you always will be but like try to have it as much as you can to support the business that you have. I think the second thing would be to surround yourself with people that have already done what you're trying to do. It doesn't need to be a lot of people, it can be just one person. But have a mentor, an ally, a like, someone that you can call and say like I'm doing this, like when you've done it before, what was your experience? What lessons can I like, can you impart on me?
Speaker 1:I really have not started this business alone from the second, I had the idea and I've asked thousands of people for help and thousands of people for their advice, and it's just made it so much more efficient for me. I've probably saved myself a lot of mistakes saved myself a lot of like financial mistakes by doing that. So don't try to have it all figured out on your own. And thirdly, you have to be your business's number one fan and that will be forever. I've talked to people that own businesses that have sold and they're no longer part of them and they've been around for 25 years and the businesses are just different without them at the helm, and they still love it like it's their baby.
Speaker 1:And I think that's just what you need to expect and you need to feel because it's hard, and so set your expectations up for success Like it's going to be challenging, it's going to require resilience and you're going to need to believe in this like whole, wholeheartedly and like just like, get, get comfortable with that and just like know that that pressure is on you all the time, like even me on social. I'm like you know, I'm always like talking about global bar and global bar and I'm sometimes like, oh, are people like sick of this? I'm like, well, if I stop talking about it, other people will stop talking about it so you know, I think it's just really important to recognize that role of the founder.
Speaker 2:Right, and that circles back to what we were talking about in the beginning. Just as an entrepreneur, it's not so much the skills, but it's that passion and it's that excitement and it's that love. And then it's being that number one fan of your business, because, yeah, you need that every single day, on the goodies, the bad days, you need to have that inside of you burning at the you know the fire, because that's what fuels you. And I love that tip because that's something that I think when you know you have an idea, you have that aha moment. That's what that feeling is and that's going to drive you to then bring that to life.
Speaker 2:And then now, talking about momentum, what were the three key things to build that growth and momentum? When you guys first launched, you know, opening that first door, which I'm sure, that feeling was just amazing, right, like opening the doors to your first location, having people come in and experience the service. But what were those top three things that you did to build that momentum and keep it growing, and are those the same or different today?
Speaker 1:Yeah, the first thing was I told everyone about it. Anyone that would listen to me my barista, my manicurist, like anyone that I met standing in line anywhere I would talk about Globar and, by the way, I talked about it before it was even really a thing and I believe in that. I think you need to start talking about it and get people excited. And also, what you end up getting is, like, really good feedback, or like, and feedback or ideas, but also people that are like, oh my God, I want that so badly, which, by the way, will fuel you.
Speaker 1:You know you'd be like oh my God, I'm not the only one that thinks this is a great idea.
Speaker 1:So you know, talk about it, talk about it on social whichever social you're on, I don't care if it's just LinkedIn or just Twitter or X or whatever we call it. Now, like, talk about it and be the spokesperson for it, be the number one ambassador. We just started talking and people were so curious about what Globar was. We started and I started the insta like literally before I even knew I was really going to like start it you know like.
Speaker 1:I was just posting random stuff and people would DM me being like what is this, what's Globar? And I'm like you'll have to wait and see. People thought we were going to be a tanning salon, you know, like it was really fun. But that created momentum and for like a year there were people following us that were like what is this going to be? So one is talk about it Like start like that's press. Basically start getting those press engines running, two using your network sending emails sending updates.
Speaker 1:I had like a hundred friends literally friends and family and friends of friends, anyone that I had in my Gmail inbox. I started an email thread where I would send updates about what I was building and what help I needed. And if anyone knew, say I was hiring someone, I would say, like does anyone know this person? So asking them for help, and it got people really like excited about what was happening and they, they followed our path and people love a winner, Like you know these like sports movies where you're like rooting for like a team.
Speaker 1:it's like the same feeling. They're like oh, what's going on next? So I would say, like, start updating people on email, like your personal network, like get that really infused with them, and your professional network, of course too.
Speaker 1:And then the third thing for us it was, it was social media and like in general, so, today, if you have a consumer brand in particular, but even not like, you've got to just like, activate that and make it, you know, work for you, it can work really hard. It was how we gained momentum. And to your question of like what do we do today and is it the same All three of those things are still a focus of mine. I don't send that email as much anymore, but I am constantly talking about Globar and sending updates to people that are relevant, staying in touch, networking and obviously social media is still working so hard for us. So I think overarching is just talk about your business to anyone that will listen to you Right, those all that hat.
Speaker 2:that's the theme of all the things that you said. Building momentum One I love that you touched on connecting with your personal and professional network, where I think so many people are focused on a newsletter and building an audience and getting all these you know, random people to buy in, which is very important. But I think really starting where you're at and connecting with the people that are already in your circle and keeping them engaged and excited, I think that's a step so many people skip and they just start to going out to build an audience. Out to build an audience where, if you connect with the people that are already in your circle, that's your audience right there and then that just grows organically because they tell people who tell people. So I love that you said that. And then that goes to social media, which you know we all need to do. What are some key strategies on social that work really well for you guys and what platform works best for you guys as well?
Speaker 1:Yeah, Instagram and TikTok is our main channels and what works best is showing the actual product. So showing before and afters what the treatment entails just works. We're a skincare business, so we do facials and so people want to see what kind of looks like after my facial. What is the facial entail that works really well for us and keeping it like really authentic. We're not this like perfect cookie cutter Insta account, Like we're very global and we throw stuff up sometimes. That is, you know, obviously ties into our brand pillars, so it's probably about skincare, wellness, lifestyle, like you know, people related.
Speaker 1:But like we, we test and learn and we keep things like interesting and I think the consumer really appreciates that. Like you know, it's not just this like marketing post every single day, being like don't forget, like to come in. That's worked really well for us. And then also like community building. We DM everyone. It's it's someone from the team, whether it's me or someone from a marketing team like writing back to everyone and like treating every single client that there are only clients, even on social, and being as helpful as possible. So we treat social just like an extension of our studios. It's really a community. We're engaging there and it's allowed us to build like really loyal clients that way.
Speaker 2:I love that you connect with everyone on social and treat them like an extension of the clients, because ultimately, they'll hopefully become clients. But I feel like, yeah, people just want a personal connection. There are so many brands out there and I think that's what makes a business stand out as a brand, and a brand is what people want to connect to, because there is that authenticity, there is that community, there's that connection, there's that real person that they can feel related to and feel like they're again part of something bigger, where I think that's the ultimate way to bring people in, because they want to be part of something. So I love that. And then, talking about relationships, one or two more questions focused on on that.
Speaker 2:But as you grow and as global growth and you guys evolve and you get bigger and you're focused on so many things as a CEO, it's so busy and I'm sure there's so much going on 24 seven how do you create boundaries or balance that relationship, work-life balance so that you can have the best of both? Because I think so many times CEOs and founders get so wrapped up in their business and that's where it's focusing, but then they realize maybe they don't have the relationships in their life that they need to, or vice versa. How do you balance that you have both the relationships and positive, and you know focus on that, but while also growing your business, or is it kind of one or the other? And then you kind of go back and forth as as you one builds and you know you maintain that and then you focus on the other.
Speaker 1:I want to say that I have this figured out and that I'm perfect at it and I have all these boundaries and I put friends and family first, and I think something else they just don't tell you in being a founder, and like is the weight that you carry every day. Yeah, and the bigger you get, that weight gets bigger right.
Speaker 1:The excitement gets bigger and the success does, but it's really challenging. I Feel like what I've been able to do well is maintain a strong relationship with myself throughout this, so one of the skills that I feel like I've really like Done well is making time for myself every day to like exercise and Go do something for myself before the day starts, and I have a really good routine there that I'm really proud of. I Think we have a lower-life balance here at global bar as well, but I go home and, yes, I'm home and not at the office but I'm still thinking about it all the time and on a lot, and so I would say I haven't figured that out yet and I don't know what I believe yet. I don't know if I believe you can have it all and balance it all. Ali Webb, who is an advisor of ours and like a mentor of mine she started Drive bar. She just came out with a book and I think one of her chapters is that Balance is bullshit.
Speaker 2:Mm-hmm.
Speaker 1:Have you got that? And forgive me if I'm misquoting, but I'm pretty sure that's what it is. And she talks a lot about like when you're starting a business, like it's really hard to maintain your marriage, it's really hard to like see friends as consistently as you would love to, or, and I think for me, I I feel that like immensely and I think that it's just like it's just a constant. You just have to constantly be asking yourself, like are you having balance? Have you seen this friend make time for them? You know, but it's tricky, that's something that it doesn't come as naturally to me.
Speaker 2:But I think it's so good to have that conversation and just put it out there, because it is so true. I don't think there is a balance and those people searching for that perfect balance I don't think I mean balance looks different for everybody, but I do think that it's kind of you. Like you said, you have to focus on that Self-care first and then, you know, see how that reflects, but you're always going to be on, you're always thinking about it and that's what's going to take it to the next level. I think you need that too and and just you know, build the success along the way. So I love just that tip and those recommendations for both growing a business, personal mindset tips are so helpful. So, ending off this amazing interview, what is next for a global bar? You know what big things are you guys working on, and then I'd love for you to share when people can find and connect with you.
Speaker 1:Great, so global has a really exciting year ahead. We are opening in New Jersey, philadelphia and a couple other markets that I can't share yet, but first up is New Jersey and Hoboken and Jersey City Wow. And then Philadelphia in written house square and Bryn Mawr, and we're ecstatic to get out of New York and Connecticut and reach more people, help them feel confident in their skin, so we're really excited about that. You can find me at globe are on Instagram or Rachel lista on Instagram, and I also am always welcome, like, dm me anything. I'm like really an open book, always happy to chat amazing one link.
Speaker 2:All that in the show notes. Congrats on all of your success, all of your you know Exciting things that you're working on next and I can't wait to cheer you on and follow along the way. Thanks for coming on the show, thank you, and there you guys have it another powerful episode. If you are loving this episode, come hang out with me over on. Instead, we are at at the squad underscore co. And if you are loving this episode, I'd love for you to hit subscribe and share it with a friend, because we all know success happens when you surround yourself with people who lift you up. See you guys next time.