In today's episode, Pamela Peckerman, founder of Hustle Like a Mom, emphasizes the significance of community and connection for mompreneurs. She shares her journey of redefining what it means to be a working mom and creating a community around this idea. Pamela stresses the importance of aligning your values and prioritizing your ideas as key elements to achieving success. Pamela also offers advice on discovering your passion and maintaining motivation through challenging times (because we all have them).
Pamela also dives into the significance of clear communication and understanding your target audience, the importance of being your own customer and speaking the language of your audience and community. Additionally, Pamela provides networking tips for mompreneurs, highlighting the value of establishing relationships and connections. The conversation emphasizes the support found in the community, whether through local mom networks or online platforms. Lastly, they talk about the influence of mompreneur communities and the resources provided by Hustle Like a Mom.
Takeaways:
Let's Connect:
Guest Links:
Chapters
00:00
Introduction and Background
00:52
The Need for Community and Connection
03:09
The Evolution of Hustle Like a Mom
04:30
Defining and Redefining What It Means to Be a Working Mom
07:13
Finding Your Passion and Aligning Your Values
08:25
Killing Darling Ideas and Focusing on Priorities
11:20
Balancing Business Growth and Childcare
16:58
Building a Community for Mompreneurs
19:45
Getting Clear on Your Message and Community
24:40
Creating an Avatar and Serving a Version of Yourself
27:15
Staying Motivated During Challenging Times
30:10
Prioritizing and Staying Focused
36:16
The Importance of Clear Messaging
38:07
The Importance of Being Your Own Customer
39:06
Networking Tips for Mompreneurs
41:32
Finding Support in Your Community
42:52
The Power of Mompreneur Communities
43:19
Connecting with Pamela A Pekerman
Don't forget to leave a review! We love to read them -- THANK YOU!
In today's episode, Pamela Peckerman, founder of Hustle Like a Mom, emphasizes the significance of community and connection for mompreneurs. She shares her journey of redefining what it means to be a working mom and creating a community around this idea. Pamela stresses the importance of aligning your values and prioritizing your ideas as key elements to achieving success. Pamela also offers advice on discovering your passion and maintaining motivation through challenging times (because we all have them).
Pamela also dives into the significance of clear communication and understanding your target audience, the importance of being your own customer and speaking the language of your audience and community. Additionally, Pamela provides networking tips for mompreneurs, highlighting the value of establishing relationships and connections. The conversation emphasizes the support found in the community, whether through local mom networks or online platforms. Lastly, they talk about the influence of mompreneur communities and the resources provided by Hustle Like a Mom.
Takeaways:
Let's Connect:
Guest Links:
Chapters
00:00
Introduction and Background
00:52
The Need for Community and Connection
03:09
The Evolution of Hustle Like a Mom
04:30
Defining and Redefining What It Means to Be a Working Mom
07:13
Finding Your Passion and Aligning Your Values
08:25
Killing Darling Ideas and Focusing on Priorities
11:20
Balancing Business Growth and Childcare
16:58
Building a Community for Mompreneurs
19:45
Getting Clear on Your Message and Community
24:40
Creating an Avatar and Serving a Version of Yourself
27:15
Staying Motivated During Challenging Times
30:10
Prioritizing and Staying Focused
36:16
The Importance of Clear Messaging
38:07
The Importance of Being Your Own Customer
39:06
Networking Tips for Mompreneurs
41:32
Finding Support in Your Community
42:52
The Power of Mompreneur Communities
43:19
Connecting with Pamela A Pekerman
Don't forget to leave a review! We love to read them -- THANK YOU!
Think about what you're really selling. Remember, hustle like a mom, not selling your content, not selling you a planner. I am giving you an opportunity to align your personal and professional aspirations.
Speaker 2:Hey squad, I'm your host, Danielle Donovan, and you are back for another episode of the Squad podcast, A fitness and wellness focused podcast for all of our go-getters out there. Here in the squad, we know that success happens when you surround yourself with people who lift you up, which is why each week, we are sitting down with industry CEOs, fitness and wellness experts, mindset and career coaches and top guests to help you unlock your full potential. Today, we are talking with the founder and CEO of Hustle Like a Mom, Pamela Peckerman. So, yes, today's episode is for our mom's squad, but Pamela gives so much great advice for anyone looking to up-level their business and follow their passion. Pamela is the founder of Hustle Like a Mom, a branding and messaging coach and a serial entrepreneur. She's a seasoned on-air expert appearing in top morning shows including Good Morning America, Box and Friends, Good Day New York and NBC Miami, to name a few.
Speaker 2:In today's episode, we dive into entrepreneurship advice and time-saving tips for busy moms, the power of community and how to find your squad, the importance of setting boundaries and redefining who you are and what your values are, Because, honestly, being a mom changes us and it's something we need to sit down and reevaluate. We also go into redefining what it means to be a working mom. You guys, this episode is so good and Pamela is so passionate about the impact she is creating. I can't wait for you to listen in and get inspired. So with that, let's get to today's episode. Hey squad, we are back with Pamela Peckerman, who is the founder of Hustle. Like a Mom, Pam, how are you today? Welcome to the show.
Speaker 1:Thank you for having me. I know we've been trying for quite some time, so I'm excited to be here with you.
Speaker 2:Me too. But that is Mom Life, which is what we're going to be talking about today Diving into what it means to be a mompreneur and the business and the company and the community that you've created to really fill this need and fill this gap in life, Because I think it is so important so many moms. Just being a mom changes you. It creates a new sense in you, a new piece of you, and I think there's so much that you go through and you change and you evolve into that. You're a completely different person and you need that community, you need that sense of purpose and you need that connection to be able to take yourself to that next level, to that new chapter. So tell us a little bit about Hustle Like a Mom, and how did you establish that sense of community around this concept?
Speaker 1:So Hustle Like a Mom was a concept that came to me slowly over time when I had my first two. See, now we have this conversation. I had the baby since, but I have a almost 11-year-old and almost 10-year-old, and I was a TV correspondent. I was traveling around the country as a spokesperson for brands that I love, and I hit this moment roughly in 2016. I came back for a media tour and something just didn't feel right. I think there were two. There were two and a half year old and a one and a half year old, and, to your point, I never allowed myself to stop for a minute and process what had happened. I just assumed that it could just keep going the same way, and for many people maybe it does, but the truth of the matter is you are and you aren't the same person, and so what I began asking myself was is it plausible that the ambitions of my 20s are no longer serving me in my 30s? Because I was an active participant in the journey I was on. I was already an entrepreneur, in a different capacity, though I didn't have to go to an office. I had clients that paid me to do TV segments or other projects, but, again, were the ambitions of my 20s no longer serving me in my 30s? And the audacity to ask that question and remind you, this is pre-COVID. Now it seems a little bit more like people think about these things and the answer was it wasn't.
Speaker 1:And now what? I was early 30s. I had two young kids. Where was I gonna go from here? So I did what I naturally do, which as a not only just as an entrepreneur, but also just as a journalist, which is where my background comes from. I started a YouTube show actually, originally it was a Facebook show and I realized, like I was not a Facebook person, it just wasn't gonna be me. A YouTube show called Originally Mommy Moments that quickly became hustle like a mom, and it was interviewing different entrepreneurs, asking them questions obviously moms, and it wasn't so much how you do it, but just I wanted to get into the psyche of where they were. Did anything change? One thing led to another and then the YouTube series eventually led to me coming back to my roots and hosting events and flash forward to 2020 with COVID and really it began to blow up.
Speaker 1:It started in 2019 to get bigger, but COVID really expanded us because everybody now began to realize is there more than one path to success? Is there a way to redefine? And that's kind of the tagline that I gave myself was can I redefine what it means to be a working mom? That's what I asked myself, also in 2016. And were there other women redefining what it means to be a working mom and is that possible? How do we get there? And so, really, since 2019, 2020, that was the exploration and what has come through hustle, like a mom has always been to address are your I can't even say the ambitions of my 20s no longer serving my 30s? I'm a newly minted 40s, so now I can say are the ambitions of my 20s and 30s no longer going to serve me in the next decade? Where do I go from here? That's my personal question, and then that's also the question that I asked to the community.
Speaker 2:Right, and I love how you say now what, because so many of us don't take the time to really stop and focus and realize now what and redefine what that means. So to you, what does defining or redefining what a working mom mean?
Speaker 1:I think it's something that we all have to address for ourselves, and I'm also the last person to say like especially if somebody's listening, they are either thinking about a side hustle maybe they already have their side hustle or they're fully in the throes of an entrepreneurial endeavor. I'm not the person that would ever say just do it. I don't think that's sound advice, that's a commercial for a sneaker, right, and I always cringe. If I'm on a panel and somebody says just do it, just chase your dreams, I'm like give me something more concrete please, because everybody's reality and everybody's capacity is different. So your reality comes from do you have family health? Do you have paid health? What is your overall household income? Can you leave your, for example? If this is your situation, can you leave your full-time job to potentially chase building a dream, not only the dream of the business, but the dream of the life around you? So all of these questions have to be taken into account. But, to your point, many of us do not stop to pause, and one of the things that I kept saying over and over again in 2020, I always say to myself, but also to the community is there is power in a pause, and I remind myself of that, and every time I do an event with hustle, like a mom, or anytime I'm doing a coaching call, one-on-one even.
Speaker 1:You know we could be talking about branding and marketing or press, which is my background, but I always want to make sure is this something you really want or is this something that you're chasing because it looks good, your neighbor thinks you should right?
Speaker 1:Your neighbor's gonna feel good about it, your husband's gonna feel good about it? Obviously, if you're in a family unit, you have to make family decisions, but you always have to make sure that your choices are guided by your values, and so one of the exercises that I do when I get a chance to do one-on-one clients or that we do in a group that we have called HLM Inner Circle, the very first thing that we do before we get into marketing, before we get into branding, before all the strategies, is value driven planning, and so it's a very specific exercise, because I think if you don't know what's anchoring you right, then you're not gonna know where to say yes or where to say no. So for me, value driven planning is that anchor. It's a very important exercise and it's something I write about a little bit on the hustle like a mom blog, and then obviously we go into it in Inner Circle.
Speaker 2:Value driven anchoring. I love that because it does. It drives you back to your why and it connects you to your greater purpose, which that's gonna bring you back no matter what idea you go into. So I think, as a mom and as you're going into this now, what and you're redefining who you are and what matters to you, what are some ways to then realize what you're passionate about, or realize what you should move forward in, or how to align your values to other and new ideas? I think I know, even for myself, then you have a million ideas because you're trying to maybe reinvent yourself or just grow or evolve. You've evolved and you're a new person and those ideas are different than what you're used to. And how do you know then how to move forward on certain ideas and what does that look like?
Speaker 1:So that's a great question. One of the phrases that a lot of my Inner Circle mom entrepreneurs laugh at because I say it all the time is sometimes you have to kill a darling, and when I say kill a darling, I mean kill a darling idea. So as creatives, literally the sky's the limit, right, you probably have a million one ideas, especially if you not, even if you haven't launched anything, even if you already have started something. You have tons of ideas. You can get lost in those ideas and so you're chasing it's like chasing all the girls, right. Then you never get married because you're never really focused on one. You didn't get to know her, you didn't buy her flowers, all the things right. So we talk a lot about how do I kill a darling idea. Oftentimes, what I realize is that you need to do one thing for yourself Once a month, and this kind of helps, because I think first part of your question was how do you decide what to pursue, especially if you're on creative overload?
Speaker 1:So I call it Creativity Day.
Speaker 1:It's an exercise that everybody should do. It's either if you're lucky enough to take one full day a month, if it can't be a full day, even just two hours, where, ideally, you are not in your home or in your office space. And so I will take myself to the library, or I will take myself to some kind of coffee shop, somewhere where you can sit with your planner that's our planner editor to expand planner or your journal, something of that nature and just be and just write things down. Write things down and and then assess Do you want to do all those things? So one of the exercises I love to do is write down all your ideas and put them in a parking lot because maybe you're not going to execute all them right away, put them in a safe space and then every quarter revisit them and say okay, is now the time to pull this out of the parking lot? Am I driving that car? You can't drive all the cars at the same time to phrase it the way that my grandmother used to.
Speaker 1:She would say this in Russian, so I'm going to say it in Russian. I'm going to say it in English afterwards, which basically translates to Pamela, you can put your pretty little tushy in every single chair, right? So it's like, if you have too many ideas and I actually I think that that's usually the detriment of most entrepreneurs, and I've been there, so I have to reel myself into. You have to look at them all. It's not even just about capacity, it's about success rate. For example, for myself, I can't launch the podcast. Work on the book deal. Get the 2025 planner out. Work on the two coaching calls. Let's say I had like eight one-on-one versions of coaching. Oh my God.
Speaker 1:You'll just never be successful. So imagine if you pour all your energy into one or two of those endeavors. Ah, now the podcast is going to grow because I'm focusing on. I'm getting really good speakers, I'm getting good topics. I'm doing the SEO on the back end. I'm learning what it means to get sponsorship ads. You spread yourself too thin. I promise you that's like entrepreneur failure. That's like the first class. You're going to fail.
Speaker 2:Period Absolutely, I could not agree more. And in spreading yourself too thin and wanting to focus on something that goes to daycare, and I feel like for moms and mompreneurs, where you have an idea and you want to work on it, you want to give your everything to it, but then you also have these little kids who are relying on you and need you, and so you can't devote your time and attention to everything because, again, you're going to be spread too thin and you're going to just feel like you're flailing and you're flustered in every area. So you need to segment your time. But then how do you justify for those new mompreneurs who have an idea, they want to work on it but they're not making money right now? Can they justify paying for daycare or what are some ideas or things along those lines to help their business grow and fulfill that piece of them but then also factor in the logistics?
Speaker 1:I think there's such a big gap between all or nothing.
Speaker 1:And all being, you know, five days a week, help from whatever it is. You know, seven to five or seven to three, whatever you know all day looks like for you and starting off in a space that you feel comfortable. And before I get to the space that you feel comfortable, in one thing I will say, because I used to be a victim of this, is if you can afford it and if you can't, you know you can't. This is not a trick question. If you can afford it and you don't get help, who are you really hurting? And I literally my sister.
Speaker 1:This is like my sister's words to me a few years ago. If you can afford it and you don't get help, who are you really hurting? Who are you really benefiting? Right? So that's one thing. You know your financial capacity, you know your mortgage, you know what your household income is. Now slash will be if you leave your full-time job again, depending on who's listening. So if you can afford it and you're not doing it, you're not making anybody happy not the baby, not the toddlers, not the older kids. If anybody needs a permission slip, right, that conversation needs to be had with yourself. I know I had had this with myself and with your spouse where?
Speaker 1:it's like it's not a big deal. If it's not a big deal, then get it. That's my little PSA. But I also think that there are so many incremental ways to carve out time that do work on a zero budget. So, first and foremost, if you are somebody that wants to start something, you don't need the full week right now. We don't need to go from zero to hero. Okay, that's an Instagram commercial that never works out.
Speaker 1:I promise you all of this whole like make money while you sleep, blah, blah, blah, blah. You know, make five lead magnets. Do this, do it's baloney, it's baloney. I'm sorry, it really is. So I would say is there a girlfriend, is there a relative, somebody that you can leave for an hour, even two hours, and try that for three months?
Speaker 1:I believe in quarters. Everything I do in my planning is quarterly based. Everything in the editing span method, which I do with my hustle, like a mom in her circle, is quarterly based. Give yourself a quarter where, once a week, for two hours, you leave and you go and contemplate, create whatever it is that you need to do, see how that feels, how you're growing the idea. That way, I also think a lot of people just jump in into some idea and they sink money into it. Take the time to flesh things. I'm not saying that you should run out of the gate and everything's gonna be perfect. Don't wait for perfection. That never happens. But don't throw money into something until you feel some sense of plan. Some sense of plan.
Speaker 1:I have a lot of clients over the years that I've had a coach out of spending money, literally because I'm like you just launched the Silver Collection five minutes ago. Now you want to go sink your money into gold. Are you sitting on a pot of gold that you're gonna, you know? Or they'll sink their money because somebody said you need professional photo shoots. Like, really, I've actually been a buyer and I promise you you can do really well with your, your cell phone, okay. So I think, starting off small taking, by the way, here's an idea. Again depends on your situation, but chances are you probably have a mom friend and you guys can swap time, like can she stay with yours while she has her babies at your? I don't know, it's a scenario that might work for some people. Two hours, you give her, two hours, she gives you, just for the space.
Speaker 2:And that's where to start. Well, I think to you touch on a really important topic as far as the permission slip. So give yourself permission instead of ask for permission, and that's just such a mindset shift as far as you are owning it, you're being confident, you're saying this is what I'm doing for me, instead of asking somebody for help or permission for you to do something that is going to help you, help your family, help your baby just one, mentally, and then two, you know, financially, as the business grows. So I love that you touched on that. And then going to the mom friends and the community you know community is everything, so I would love to dive into and learn a little bit more about how you built the hustle like a mom community, what that means, how they got started and how community has grown your brand, because I think, especially for moms, we all need community and that's the whole concept of the squad as well.
Speaker 1:So, interestingly, as we grew our community, I had a lot of voices around me Again, we're talking 2016, 17, 18, 19, 20, there were like five years before I feel like people started to get it where I would say what I wanted to do and whom I wanted to speak to, which is a community of mom entrepreneurs between drop off and pick up, right trying to run their businesses between drop off and pick up, and I would get a lot of just like wrinkled faces, you know, and and I would get also feedback of well, you should speak to a wider audience, and I was like I'm pretty sure that's not a good idea because anybody can speak to a wider audience. So I was very adamant that there is a community of women that want to grow their businesses between drop off and pick up because that's the season they're in and they might be there for a decade or they may choose to stay there longer because they like that career and lifestyle choice, and that it's also viable financially. Obviously, the spectrum is wide. I'm not going to go into like clients. I know that. Have, you know, made six figures? You know some that make other amounts, obviously, but I fought for my definition of the community I wanted to create and they found me.
Speaker 1:I was so committed to appealing to the between drop off and pick up mom entrepreneur that even speakers that we would get once we started when we were virtual obviously now we're not in virtual even the speakers that we get and you know because you did some stuff with us during COVID they had to resonate. And it's not because I don't want non-moms and it's not because I don't want dads and it's not because I don't want moms who are not between drop-off and pick-up. It's because somebody will give you great advice but if it's not going to fit into the lifestyle that you are attempting to live, then it's not really aligning with your value-driven planning. You'll never be able to take that advice. It's actually just going to make you more anxious. So I think there's a tremendous amount of information out there that's outside of Hassel-like-a-mom but within Hassel-like-a-mom. What I can promise you is that you are going to get realistic, applicable guidance from women that are doing creating and redefining what it means to be a working mom. That's my promise.
Speaker 2:I love it, and being clear on your message and being clear on who you serve and what you delivered is the utmost of importance. How do people get clear on that message or clear on that community, because there is so much noise, there are so many people saying, well, you should do this, or this is too natural, you should be more focused or not Like there's just so much out there. How do you get clear on your messaging and get clear on who you're serving? Because, ultimately, those two, like you said, are what you need to connect to your audience.
Speaker 1:Yeah, I mean, messaging is queen right, like I said when I say that we're a community for the between drop-off and pick-up. Mom Prenor, you're either getting it and raising your hand or you're not. And to those, who are?
Speaker 1:struggling saying well, I don't want anybody to put their hand down, you actually do. You don't want to fill the room. You want to fill the room with people that actually want your product or service. You don't just want to fill the room, right, I don't want to have an event that is appealing to all women or all moms that's just filling my virtual room or my, you know, the physical room. So, to answer your question, as far as you know where I would say somebody should start with messaging.
Speaker 1:It comes back to do you really understand your one person? So when I say one person, I mean you know, some people call it avatar or whatever you want to call it, your representation of your community. That if you could repricate this one person a thousand times or a million times, there is your audience right. And so I say make that person so real in such a 360 way that you don't just know them in relation to your product or service. So here's what I mean about that If you only know this one person and, by the way, I gave them a real name, minus Kristin find me on Instagram and DM me or shoot me an email and I will tell you how I come up with my Kristin, but if you only know your one person who should have a real name and a real identity in just a transactional way, meaning the way that she approaches your product or approaches your service, then you're just chasing her wallet and you really don't get her.
Speaker 2:Hey squad, taking a quick minute from our episode to remind you to go sign up for a newsletter. This is where we take your squad experience to the next level. Yep, we're talking bestie status, because in each newsletter, you are going to get the inside scoop on all things the squad. Every other week, we share a roundup of top recommended resources favorite brands, beauty products, gear, favorite workouts, recipes and more and it's a go-to place to keep updated on squad updates higher on meetups which I can't wait for and community events. Think of the newsletter like a much needed pep talk delivered straight to your inbox. So, before we dive back into the show, hit pause, click the link in the show notes and sign up for the newsletter today. I can't wait to keep connected.
Speaker 1:Okay, and this is me speaking from experience as being on HSN and QVC. I'm not joking when I tell you I can sell ice to Eskimos In my early 20s, having the privilege of I mean, I got paid for this which is like a double whammy. I got paid to both be on QVC and HSN and to learn from the masters on what it means I call it share to sell now and what it means to share to sell. So if you only know your one person in relation to the monetary exchange of how they're, you know what they want from your product, what they want from your service, you don't really know them. So if you're going to do the exercise of your one person, I would say think about what they're doing on the weekends. What are they wearing? Are they married? Do they have kids? If so, what age? Make them so real that you give them the town right.
Speaker 1:My Kristen lives in Manalipa, new Jersey. She has three boys and under the age of 10, one actually just became slightly older now than 10, because my Kristen involves just like I evolve. She is a former and I can go into all the things, but my point is I know her beyond just her consumption of the content of hustle, like a mom of you know what coaching classes she might want to take. I'm not selling her coaching classes. I'm not selling her an amazing planner. I'm selling her an opportunity to align her personal and professional aspirations.
Speaker 1:That's not tangible. Do you know what I mean? That's not something she can grab, and yet it's everything. So one is know your person and two and this is kind of a question that I always tell everybody is think about what you're really selling. Remember hustle, like a mom, not selling your content, not selling you a planner I am giving you an opportunity to align your personal and professional aspirations, if you can get to the emotional win which, by the way, if you watch QVCRHSN, I highly recommend that as homework. That's what they do. They want to like, they want to get under the skin to the emotional win, because words and this goes back to messaging words evoke emotions and emotions trigger sales.
Speaker 2:Words evoke emotions. Emotions trigger sales. I love that mic drop because I think that is such a powerful one liner and thing for people to remember. But, going back to your avatar, do you find which I find this with a lot of people and maybe it's helpful for the squad to know or hear or see your thoughts on it as well Do you find that most people's avatars are when they're looking to create a one person or create that community? It's a version of them at some point?
Speaker 1:Oh my gosh, yes, your own mic drop, boom, absolutely, I mean. I think ultimately, most of us create because we feel a void. I mean, that's what happened to me If you scroll back 30 minutes. From the beginning I felt a void. I was like I can't be the only one who's struggling with her past ambitions, right, who's been an active participant in her life. Nobody, like dragged me through to be where I was when I was at the time, 32.
Speaker 1:So we are absolutely creating, almost always for a version of ourselves. It could be the better version of ourselves, right, ourself in the future. It could be where we are right now and, to what you mentioned, it could be where we were before, but we've gone through some journey and so is there a lesson learned, whether it's a service or a product, whatever it might be. So when you're thinking about your one person, it probably is you, although I would challenge you to make it. You know, look, if what I always say is it could be easier if you look around, it could be a combination of girlfriends, and sometimes it is a fictitious person that you make up, because that's the future goal, whatever that might be Right.
Speaker 2:Yeah, I think these are such great tips and so helpful for moms who are going through again this crazy change and so much is happening and so much is changing and so much is evolving, and really just tips to level up and to take all this experience to that next level, because I know for so many moms you know you need to have that sanity, you need to have that space, you need to have something for yourself and for mom. Nor is, and that's the business side, that's creating something for yourself, that's pouring your passion and a piece of you into the business, where you're not incorporated. You know you have a different lifestyle, but you also have that same drive and that same goal and that same ambition. And for me, I know business, I know community lights me up and I think for mom, nor is listening, for you know hustle like a mom, that's that's that as well, and it's just finding that connection, finding that spark again, because I think when you're, you know you're home with your kids, you lose a piece of that and you need to gain that back, to be the best version of yourself and show up the best for you, your family, your relationships, and then that grows your business.
Speaker 2:But what you were saying before him, when you were saying it took like five years for people to get it, five years for people to understand what hustle like a mom was, what are your tips? Or how did you keep going during those tough times when you know you're near your four and people are like I'm still not too sure, do you keep going? How? How do you keep that motivation and that passion alive when you're not feeling the momentum yet?
Speaker 1:That's pretty. Yeah, that's a good point. I will say this because I'm always, I'm always coming from respect to the reality. I was still doing TV segments, I was still making, you know, monetary gains from other avenues. So that's just just because I want that to be, you know, clear, that, and also it was you know I have obviously my husband's income. So there's just. I want to paint the reality because if you're listening and you're a single mom and you're like I don't have the five years, I get it right, I completely get it. So I always like to paint reality and be honest from you know from where I come from.
Speaker 1:But it can be frustrating when you hear so many people saying go wider, do this, do that. It takes a lot of windshield to block it out. I was just so adamantly convinced that I could not be the only one, because I was having these conversations and I wasn't even doing it that much on social yet until you know, once COVID started. But when we had the events even though initially it might have been 25 women or something of that nature or 35 women I realized this is just my small circle around me. There are more of us who want to live that between drop off and pick up lifestyle right, we want to make an income, we want to contribute to ourselves, to our home, but we want to be there after 330.
Speaker 1:And then also, like within that community, there's different evolutions of that right. There are periods not right now, because now I have a little one again at four months there were periods before my third was born where I was like, okay, I need two days, or I need two days, I want two days, whatever is your preference, and I need those days after three o'clock too. So now you get into a situation where I'm evolving a little bit and my community has that as well. Like if I'm hosting an event on Friday, I may need something extra on Wednesday and Thursday to facilitate that on Friday. So I hope I answered your question. I went on this like little tangent, literally, like I looked at the monitor and I got all flustered.
Speaker 2:Well, no, you have a baby and who's sleeping, at four months and on a schedule that's amazing. But that goes back to just being a mom and a mom you're thinking about a million different things at once. And how do you prioritize? How do you, like, set your brain straight so that you can focus, or that you have your two hours to do your work instead of thinking about these things? But then there's all these invisible tasks that moms just take on and do, and how to do the groceries, and all these things. How do you prioritize? Or what tips you have to just stay focused when you do have that time?
Speaker 1:Okay, this is and I've been really leaning into this a lot right now because I joke, I'm not so much now between drop off and pick up, as like between drop off and bottle and bottle and pick up, and you know so my terms, even less. And granted, I get it, it's been four months. I'm nowhere near and I would never say that I'm at full capacity. Not here, not anywhere here.
Speaker 1:So, one thing that I do lean on is I do believe that movement is still movement. So right, like you know, like still, if you look at like muddy, still water, it just doesn't go anywhere. So any movement whether that's me going today and doing this podcast, because it lights me up and I'm like still in the game, you know I'm still here, I'm still here, I'm still here. But I would say one tip is I have this thing every week which is called my weekly one and only and my weekly can't miss, and I actually built this into. Two years ago we started printing the Editix Band planner, which you can find on hustlelikeamomcom and then all of our inner circle members get them as well.
Speaker 1:So I built in something called the one and only personal and my can't miss, and what they are is one of them is a business and one of them is a personal, and I like to do this on a Sunday. You could do this on a Monday. If you forgot on a Monday, do it on a Tuesday, do it on a Tuesday, whatever works, If Tuesday is your Monday. That's kind of where I am sometimes these days. You write down if the SHIT hits the fan and, like today, the refrigerator breaks down and that sitter that you wanted today couldn't come because her own daughter is sick.
Speaker 1:It was literally exactly what happened today, like I was literally coordinating the refrigerator guy. Well, I'm like you know, if you're having one of those weeks and you look down at your planner and you say, ok, but this is what I allocated as my weekly one and only business item and then my weekly can't miss personal. If you had that week and Friday or Saturday or Sunday rolls around whatever the end of your week feels like, rolls around, and you did those two things and you felt some sense of accomplishment. Because I feel like pen to paper is so important I've been asked so many times to read a digital version of this and I don't because, statistically speaking, your likelihood for success plus your emotional success is higher. Pen to paper, but that's my little thing. So it's a pen to paper girl. No, it's a pen to paper girl. I could go so geeky on you with the data on the neurons and what it triggers, but anyway.
Speaker 1:So if you just did your weekly one and only, which is a business, and your weekly can't miss, which is a personal, I knew there was going to be a snow day. I was like I got to get out there and sled. Do you know what I mean? Like I wanted to get out there and sled. I know that that might sound crazy, but it's like sledding. And then I wanted to make it to this podcast and if you know what I mean, like whatever the priority is set that on Saturday, on Sunday or on Monday, whatever your day is and then at the end of the week it's like that happened and it's something. It's something that fulfills your personal and professional aspirations Amazing.
Speaker 2:Yes, and I think that sense of fulfillment is what we all need, especially when we're having those weeks which, honestly, is like every other week, I feel like there's always something. So nothing goes as planned and as moms, we grow and we evolve and we adapt to it. But having that just satisfaction of completing something is so important. And I love that you focus both on a bit professional and the personal, because it's a different level, like I feel like you feel a different ping of satisfaction when you get a business or professional thing done, but then personal as well. They're both so important but they feel different.
Speaker 1:Well, that's interesting. I keep talking about the planner because for me, it actually is one of my lifelines right now, because I'm not out there as much, obviously, and I don't. It's been four months. I'm not out there, I'm not hosting events, I'm not planning to do the amount of out there marketing that I normally do, I just really it's been so long and I want to talk to you. I mean, we've been trying this for so long but I lean in on the tool.
Speaker 1:I know this is going to sound crazy, because sometimes you look at somebody who runs a community or is coaching and they should have all the answers but that's BS. Like I'm leaning in to literally the planner whenever I can for any morsels of support, because it was created from 10 years of me as a mom entrepreneur, plus calls and coaching and events with thousands of women, and I'm just like I need this right now because there are so many great tools out there. But again, this was created specifically for a between drop off and pick up mompreneur. When I going back to being specific, there is such a beauty in being very specific I always use this as an example. I have a lot of women within Inner Circle or that I've coached or that have just found hustle like a mom on Instagram or get our newsletters. Whichever way, you come to us and they'll say my fill in the blank my jewelry is unique, my planner is unique, the way that I organize homes is unique. That word unique means nothing. I'm a unique coach, I'm a no.
Speaker 1:Hustle like a mom is a unique community for moms. Like, are you going to remember that when you stand next to somebody in an elevator? Oh no. So I always say, with your brand and your messaging, don't overcomplicate it. You know clear is better than clever. Hustle like a mom is a community for the between drop off and pick up mompreneur. If you are, somebody is looking to redefine what it means to be a working mom. Let's hug, let's talk Like. You can't be everything to everybody. That's a lot of people to think about, and so the more focused you can be on who really wants your service, who really wants your product that that's not only where your sanity is, that's also where the money is.
Speaker 1:I mean like obviously, like I'm sure that there's many women who are listening to, like Pam like when are we going to talk about money? And it's an I'm like, at least I want to mention you will make more money, being very specific to the people that you are intending to serve.
Speaker 2:You know I have a lot. I could not agree more. Yes, because that truly, it resonates with people and they feel connected to that. You're talking to them, they're understanding and you're speaking their language and so they're going to connect with you. It's not so flaky, it's not so vague, it's really being able to attract that quality customer because they get it, they're in it, they understand it, they're there too.
Speaker 1:Yeah, I mean here's the thing, like you said it right, like you're in it right, like I'm in the trenches. And I joked last year when I was blessed finally to get pregnant and successfully deliver, that I was approaching the cost of my own community and I needed to make sure that I bought another 10 years. I mean, you know I was joking but it's so funny because I'm like reliving and I always I said to everybody last year I'm like I will be ultimately testing my entire system, right, and maybe I'll find like you have to be honest like maybe I'll find kicks, maybe, you know, next year's planner will have some other element that I didn't think about because I was seven years out of this stage. I'm pointing to the monitor you can see, but this baby stage right?
Speaker 2:No, I think yeah, definitely being your own customer. One is awesome, and two, just you can re-understand and then you're speaking your message, you're speaking the language, you're in it and that's what's gonna connect you, your customers and your community. One other question as far as community networking and then your baby just got up, so I'll let you get going, but you're good, Okay. Well, networking, I love networking and networking is ultimately the key to building those relationships. It's all about building those relationships and those connections. Who are going to meet people and connect you to other people, and that just grows from there. What are some key tips for networking, especially, like you said, you know you're not able to get out as much for moms who maybe they're not local or not they're not able to get out as much because they're in that stage of life. What are some tips for networking to connect to others and build those relationships?
Speaker 1:So I think we overthink networking, right, we think we have to go to some big summit, right, there's that thing happening in Austin. There's that company doing that thing Right now. We are networking, right. You and I, we found each other through social media. I think that there's and I learned this, I'm learning this even more now there's networking that you can do within your physical community, right, and obviously, now, when I say networking, when you say networking, do you mean like finding your customer or just getting yourself around other entrepreneurs, Because I think that Just giving yourself, yeah, yeah, I think that there's so much value in having one or two other mom friends who are attempting to or already are living that between drop off and pick up, mom pernure life, because they bring an interesting dimension to friendship or maybe it's not like this, like friendship, that's like you're going to my birthdays or traveling together, but they bring such added value and clarity and joy and sometimes consoling if you need it.
Speaker 1:So you can find those through so many avenues in your community. I know I love the local moms network and they have them all over. I mean there's like not a town, I feel like, in America, that doesn't have them. So get to know, literally get to know the founder in your town of the local moms network. Or, if you don't have that and, by the way, this is like I'm not like getting paid by any of these organizations, I just think it's a really good one See what they're doing. If you're a Facebook girl, go on Facebook and see if there's a you know moms who launch or something in your. You know moms who launch in Manalpin, or moms who launch in, you know, Palo Alto, wherever you're coming from. See that, you know. Maybe that's something that's also on Instagram.
Speaker 1:I am, interestingly, in a space right now which is so funny that we're having this conversation today and not like five months ago where I'm struggling with social media. As far as like, do I want to be there? Do I want to show up? Because I do feel since 2020, I have been on so much that I feel depleted from it, so I'm struggling there. But if it's new to you, you're in a completely different mindset. Go there. You know, look for hashtags for women in your town. You will find it, but don't negate the ladies on your block. There's probably one or two other women around you that want to create something or are already creating something and if the three of you are talking while you push a stroller, that counts as networking. If the three of you have a mommy and me something at the local library. Love my library. It's the one board, by the way, in my town that I sit on because I love our library so much and it aligns with my values.
Speaker 2:But I love that you said to just connect with others who are also on that same page, because they get it and that's going to light you up because you understand each other. So networking can be in so many different avenues and it's a different way of looking at it, but just talking to one or two other women on your block who get it, that's networking. Amazing, pamela, this conversation has been so helpful and so educational and just so insightful as a reminder from mom Pernours that they're not alone and there is a community of other mom Pernours who are there to support them, to cheer them on, to lift them up, to understand what they're going through. I'd love for you to leave us off and share just where people can connect to you. What exciting things that you're up to with Hustle, like a Mom, anything for the squad, because there are so many mom Pernours in our mom squad who would love and need what you're creating.
Speaker 1:Thank you. So of course you can go to hustlelikeamomcom and subscribe to our newsletter, which is completely free, and I have a Sunday share which I always just share tips and business advice and I plug it from my own personal experience so you can find us there. You can also learn about our planner and I think what I'll do is maybe I'll give you a link that if you do, in the copy of just something like a dream schedule, that the ladies can get some of the tips that I talked about and kind of plug it in I'm a big worksheet girl. Like I feel like I've accomplished something if I've done like a worksheet and it like if it brings me even a moment of a ha. I was like 30 minutes well spent.
Speaker 2:Yes, I love it. I love good worksheet, I love writing things down. We'll put everything in the show notes and thank you again so much for coming on the show today and for sharing with our mom squad. And there you guys have it Another powerful episode. If you are loving this episode, come hang out with me over on Insta where you are at atthesquad underscore co. And if you're loving this episode, I'd love for you to hit subscribe and share it with a friend, because we all know success happens when you surround yourself with people who lift you up. See you guys next time.