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The Deal Scout
Explore the Art of Deal-Making with The Deal Scout Podcast
Are you intrigued by the world of investment, business acquisitions, or commercial real estate? "The Deal Scout" is your go-to podcast for an insider's view into the high-stakes realm of deal-making. Join our host, Susan, a seasoned entrepreneur and investor with over two decades of experience in crafting impactful deals across various sectors.
Each episode of "The Deal Scout" offers you a front-row seat to in-depth interviews with seasoned dealmakers. Learn from their successes, understand their approaches, and avoid common pitfalls they've encountered. Our conversations aren't just theoretical; they're practical insights from those actively shaping the industry.
Whether you're an aspiring investor, an entrepreneur seeking to expand, or simply curious about the mechanics of high-level deal-making, this podcast is your guide. We cover a spectrum of topics, including venture capital, private equity, real estate investments, startup dynamics, and even emerging trends like real estate NFTs and SPACs.
What sets "The Deal Scout" apart? It's our commitment to authenticity and practical wisdom. Susan's extensive network and experience, combined with his engaging interview style, ensure that each episode is not just informative but also relatable.
Key Topics We Dive Into:
- Venture Capital and Private Equity: Myths and Realities.
- Angel Investors vs. Venture Capitalists: Understanding the Differences.
- Strategies for Commercial Real Estate Investing
- The Dos and Don'ts of Startup Investment: Lessons from the Field.
- Understanding and Navigating Hedge Fund Investments: A Beginner's Guide.
- Crowdfunding: When and How to Use It Effectively.
- The Intricacies of Acquisitions and Selling Businesses: A Closer Look.
- Initial Public Offerings (IPOs): The Journey from Private to Public.
- SPACs (Special Purpose Acquisition Companies): The New Wave of Investment.
https://www.thedealscout.com/
The Deal Scout
Aligning Marketing with Financial Goals in Private Equity with Summer Craig
The Deal Scout Newsletter: Unlocking Growth with Summer Craig
If you’re keen on understanding how to drive growth in private equity-backed portfolio companies through strategic sales and marketing, this episode is a must-listen!
Here are the key takeaways
1. Summer’s Journey into Private Equity
Identifying a Market Gap:** Summer noticed that many mid-market companies lacked effective marketing strategies, leading her to establish Craig Group as a revenue growth advisor for private equity-backed firms.
2. Bridging Marketing and Finance
Aligning with EBITDA Goals:** Summer’s team ensures that marketing efforts are directly tied to financial objectives, particularly EBITDA. This alignment helps in making marketing measurable and impactful.
Integrated Functions:** Marketing and sales are fundamentally intertwined. Summer emphasizes the need for both functions to work together to drive revenue.
3. Defining Clear Business Goals
Measurable Objectives:** Establishing clear, measurable goals that align with broader business objectives is crucial. Sommer prioritizes these discussions with CFOs and boards to ensure everyone is on the same page.
Customer Journey Focus:** Even in B2B contexts, understanding and guiding the customer journey is essential for effective marketing.
4. Challenges in the Mid-Market
Lack of Formal Marketing Functions:** Many mid-market companies struggle to scale due to the absence of a dedicated marketing team. Craig Group specializes in filling this gap.
5. The Joy of Problem Solving
Discovery Phase:** Sommer finds joy in understanding the unique challenges of each client and developing tailored solutions. This collaborative approach leads to impactful growth strategies.
6. Avoiding Pitfalls
Strategic Hires:** Recognizing her strengths and weaknesses, Summer made strategic hires early on to focus on areas where she adds the most value, avoiding the less enjoyable aspects of running a business.
7. Vision for the Future
Evolving Landscape:** Summer is optimistic about the increasing recognition of marketing’s value in private equity. She believes in the potential for greater collaboration and innovation in the industry.
Next Steps
- Share your thoughts with a review - https://www.thedealscout.com/reviews/
- Let's connect on LinkedIn -
https://www.linkedin.com/in/susan-reilly-64150722a/ - Subscribe and Watch on YouTube - https://www.youtube.com/channel/UCBQN_Y3nhDGClfMxCSBDjOg
Disclaimer: The content shared on this podcast is for informational purposes only and should not be taken as financial, legal, or tax advice. The views and opinions expressed are those of the host, Susan Reilly, and any guests, and do not necessarily reflect the official policy or position of any agency or organization.
Susan Reilly is a licensed real estate broker, but this podcast is not a substitute for professional advice. We strongly recommend that you consult with a qualified financial advisor, legal counsel, and tax professional before making any financial decisions or taking any actions based on the information provided in this podcast.
