Harnessing Nature's Wisdom for Non-Surgical Cosmetic Breakthroughs with Mark Rodriguez

This week we're chatting about the landscape of regenerative aesthetics with Mark Rodriguez, co-founder of CellSound Aesthetics, as our esteemed guide.
This episode promises to redefine your understanding of beauty treatments, from the historical reliance on microthermal injuries to the pioneering shift towards non-invasive, holistic practices. You'll discover the emotional and physical implications of cosmetic decisions and gain a newfound appreciation for treatments that harmonise with our body's natural healing processes.

Stir your curiosity as we traverse the cutting-edge of anti-aging procedures and body contouring technologies. Mark unveils CellSound's revolutionary approach, debunking myths and setting new standards for fat reduction and skin vitality. We leave no stone unturned, examining the impact of energy-based devices on both the superficial and the hard-to-tackle visceral fat layers. Plus, the integration of the groundbreaking PhotoFact camera system offers a glimpse into a future where documented results bolster trust in non-invasive body sculpting.

As we wrap up, the spotlight turns to the innovative CellSound Treatment. Picture a serene, spa-like experience that redefines fat loss and metabolic health without the invasive protocols of yesteryear. And for those intrigued by global trends, we touch upon the self-signed CellSound Aesthetics movement taking root in Australia, a subject that's bound to resonate with beauty enthusiasts worldwide. Tune in for an enlightening podcast that not only educates but also inspires a vision where science meets the art of aesthetics.

You can learn more about CellSound by following the links below.
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Transcript

Speaker 1: 0:02

Hello, hello. It's Nadine here, and I'm here with this week's episode of Life, Health and the Universe, and today I'm joined by my guest, Mark Rodriguez. Welcome, Mark.

Speaker 2: 0:15

Thank you, Nadine. Thanks for joining me.

Speaker 1: 0:17

So, mark, very quick intro. Today You're the co-founder of CellSound Aesthetics, which is an innovative medical device company focused on aesthetics. You've been working in the aesthetics industry since your early 20s and I think it would be rude for me to ask you how old you are, so how long that's been.

Speaker 1: 0:38

It's not very light, but we'll assume that it's been a while, no offense because if you were like 21 and you'd been doing it my late 40s and I I'm a bold girl you've been around for a while, um, you're not ancient mark, so you've been working in the aesthetics industry for 20 plus years then, um, and you have no doubt in that time seen lots of different things, and you would have seen it change and evolve. And we're going to be talking about your particular innovative product, salesound. Well, I'm not sure if this so. Salesound Aesthetics is your company, right?

Speaker 2: 1:23

Correct.

Speaker 1: 1:25

I'm not sure if the product is called that, what we're going to be talking about, or the process or is it so? Aesthetics is the name of the company.

Speaker 2: 1:34

Yeah, and then cell sound is the name of our, our first of many machines that we like to launch in the focusing on being purely regenerative technology.

Speaker 1: 1:44

And that is the magic word for me.

Speaker 2: 1:48

Regenerative.

Speaker 1: 1:51

So, yeah, you've no doubt seen a real evolution in those 20 years when it comes to this industry, and I'd love to talk to you a little bit about that, but I'm going to hand over to you before we go any further. So welcome Over to you a little bit about that, but I'm going to hand over to you before we go any further. So welcome Over to you.

Speaker 2: 2:10

Yes, so again, my name is Mark Rodriguez. I'm the CEO, co-founder and scientist for Cell Sound Aesthetics, Incorporated. As you mentioned, I've been in the industry for almost 30 years and I can tell you that the industry itself has existed for about 40, a little over 40 years, so a predominant portion of the industry, the infancy, the evolution, the competition which creates innovation. I've been a big part of it and, in fact, pioneered a lot of it, along with some other selected people at other companies. I pioneered a lot of it along with some other selected people at other companies. A couple other companies I worked with are notable are Cineron and Inmode and was a big part of taking those companies public and the people that trained me and mentored me in my first position. They were the godfathers and my mentors and really were at the very beginning of the industry. So a lot of experience there.

Speaker 1: 3:04

Right, I'm looking forward to this conversation. I have to say that when we were first connected, I was like, oh, we're life health in the universe. But I wasn't sure whether what you were doing was aligned with what I do. But when I had, you know, when I read more about you, had a look at the website, I was. I was like this yes, I would love to talk to you about this, because I have to admit, I'm not mad keen on cosmetic surgery, let's say like um but I am mad keen on naturally regenerating, um, our bodies and the technologies that we can use.

Speaker 1: 3:57

Uh, some of the things that that I personally use are red light therapy and sauna. You know we do cold therapy, so a kind of along that um, biohacking, um, you know, in that biohacking direction. And so I was like this is great, because I really feel like we need to, as consumers, understand what it is we're getting ourselves into, what the benefits are, what the potential pitfalls are. But when there's these new technologies coming out, like what are our options and you know that are going to actually have long-term positive outcomes as potentially long-term more negative outcomes, even though there might be sort of you know upfront benefits or results. Let's say so yeah, that's me waffling, you'll get used to it.

Speaker 2: 4:59

So let's start with, You've got me dying to comment on so much, but I'll let you no go for it Like this is a conversation.

Speaker 2: 5:08

No, I'll definitely jump in and tell you. You know, if you look at the history of the industry, everything is about micro thermal injury and trauma, a controlled injury, injury. Basically, injury causes an inflammatory response, and the inflammatory response is basically you've been, you've tricked the body into that response from the injury. The inflammation brings a lot of the goodies the immune system can bring and helps to fill in the gaps where you've injured and, make no mistake, there's a lot of instant gratification, of anti aging rewards to the patients. But you're also long term. If you continue to do these procedures, you're degenerating tissue to regenerate tissue. The trauma that you enforce puts the body in a shock stage and it wants to rebuild tissue. And because you're doing it in a microthermal way, you're doing it in a way that's not going to yield a second or third degree burn, and so that is a degenerative effect that leads to a regenerative effect. The problem is, if a patient continues to do these procedures and I'm not the one, you know, I'm not making this up, this is history, proven facts. We can date back to CO2 lasers, which was the very first laser that pioneered the industry If people continue to do this, you're basically borrowing against time You're depleting your camp and eventually patients are left with thin tissue, hollow tissue, loss of necessary fat, contour regularities. And look, make no mistake, I'm not here to sort of poo poo technologies that I've previously sold, but what I am here to continue to be a leader in the industry to bring new and novel technologies that will transform the very way we do things for the best of patients. And so when you look at cell sound aesthetics, really focusing on our face technology for a moment and really wanting to resonate with the patient consumer, look, our body are made of cells. Everyone can relate to that and everyone knows the lifeline supply of life is blood. And so when we're young, imagine that our blood, our circulatory system, our cardiovascular systems, at factory settings it's brand new, right. And so you have optimal blood flow into the cells and you have optimal lymph flow out of the cells, which is like the exhaust system on a car.

Speaker 2: 7:27

One of the most significant causes of aging, nadine, is vascular degeneration. So imagine that all these little vessels, these little microcapillaries that are supporting the cells, they start to collapse and the highway shortens and narrows for their delivery of all the good stuff into the cells. And when you don't get good stuff in the cells. Not only are the vessels degenerating through aging, the cells start to degenerate their cellular function, their activity, their volume, their ability to build proteins that build up their volume in what we call the extracellular matrix. All these things start to degenerate and patients lose volume. So what if?

Speaker 2: 8:09

Imagine if we had a way to completely therapeutically heal every single microcapillary that supplies, every single degenerative age cell and really set that vascular system back to factory settings. And I'm talking about in the dermis and in the fat, in the muscle, every single layer, depths of penetration, to have a complete, total restoration of natural beauty to every layer of connective tissue. That matters, natural aesthetics not having limitations of side effects, adverse events, pain, the need of anesthesia and procedures. The other problem needing with thermal injuries is they're very shallow in depth and even though some can go four, four and a half millimeters understand that cell cell goes to two and a half centimeters we treat the entire flap of tissue. So when I go and I grab this whole area, everything's being treated because we don't have to worry about burning the skin.

Speaker 2: 9:08

Cellsound introduces a revolutionary, transformational, whole new category of treatment known as electrosonic resonance the ability to deliver non-focused ultrasound with a fusing technology with electric sink field, to really enhance an energy source that's actually been around since the 1950s. The energy source actually has the ability to therapeutically heal vessels. It's FDA approved to do as such. But the problem is and to really sort of keep it simple, to again resonate with the patient consumer is it only has about a two to three minute window for which it can penetrate the skin, whereby some things happen where it can't go any longer. And what we've done is we have figured out a way, with electrosonic resonance and electric field fused with the ultrasound, to keep the skin's gateway open, to maintain the electric charge, to not let it shift where you only get two to three minutes of therapeutic dosing. To not let it shift where you only get two to three minutes of therapeutic dosing. We have cracked the code on the bioimpedance challenges that have existed with this energy source. It's considered to be the most well-studied, well-versed energy source that has been significantly relevant but deemed a moot point because of these limitations. We were able to add 40 minutes of therapeutic dosing and put these vessels in resonance.

Speaker 2: 10:28

You talked about liking infrared and natural. We're basically causing all these vessels to vibrate and when they vibrate, they open up. I want to be really clear to everyone we're not damaging, we're not heating, we're not cavitating, we're not causing any type of destruction. And when they open up we keep them open for three weeks through the maintenance of two treatments a week for three weeks, and they therapeutically heal. Understand when these vessels heal.

Speaker 2: 10:58

The next thing is only new vessel growth, which we call angiogenesis. Only new vessel growth can take place off of a healthy vessel wall. So by not all by by therapeutically healing the vessels, not only are you increasing the vascular flow, but you're also now, with a healthy vessel, able to turn on the production of new vessels. So you go just to bring it back into layman terms from one unhealthy vessel to one degenerative cell, thus to having 15 to 20 healthy vessels to that cell and you completely restore the cellular function of that cell and its bioproducts to make other protein molecules and build up volume like collagen, elastin, hyaluronic. You're able to add volume to flaccid on degenerative, atrophied muscle cells and give that volume at the foundation of the house and the fat in between. You're able to restore um cellular viability and volume in fat cells that exist.

Speaker 2: 11:55

Understand that people are injecting foreign fillers to do these kind of things and I'm not saying that those aren't still needed, but at the volumes that people are doing it, people are walking around with bloated faces, not even able to drink out of their straw. Sometimes it's a joke you've seen in a movie, but the reality is is it can be improperly used, and the world is all about wanting natural things, not wanting downtime, not wanting pain, wanting something that has zero risk and 100 percent reward, and that's what sell sound brings. It's going to be. I'm so excited to do it, be a part of this company and to be the one that brings us to market.

Speaker 1: 12:32

Cool. Wow, you've given me a lot to talk about.

Speaker 2: 12:39

We haven't even talked about body. We haven't even talked about the body technology. No, we haven't talked about body yet.

Speaker 1: 12:45

But I want to kind of go back right to where you started out, because you were talking about other treatments and there were a few things that you mentioned. I don't know how much you're allowed to say, or anything like that, but okay, let's start right from the beginning. But okay, let's start right from the beginning. Who, so? What sorts of things? Don't answer this yet, I'm going to have my turn. Who, if someone was going into a clinic and they, what would they be looking for? That's one question. So let's get down to like, speaking in as you, as you mentioned layman's terms. Like someone goes into a clinic, they want to. You know, look younger, get rid of wrinkles, um, reduce sagging, whatever those things may be. You know, I've got this little bit of skin that's that never used to be there. Like I've got bags under my eyes, whatever those things are. What are some of those things that you, uh, cell sound aesthetics, um, looks to support?

Speaker 2: 13:55

sure um.

Speaker 1: 13:57

Another question along the same lines is, previously with other treatments. Are you allowed to give me any examples of what those things might be Like if someone was going to go into a clinic? Some of the things that we may have already heard of, like, whether that's, as you mentioned, fillers or injectables. You mentioned something that creates thermal injuries. What does that mean? What does that look like? What does that mean? What does that look like? How does that happen?

Speaker 1: 14:27

yeah, so what I would be willing to do is definitely comment on some of the other procedures that are out there yeah, because I think it's really important as a consumer to know and I'm sure that it's in the fine print what some of the side effects or risks might be. But when we, you know if we, if we. But when we, you know if we, because we're generally emotionally charged if we're gonna, you know we wanna change the way we look, we're not happy with the way that we look or we wanna feel better about the way we look. We might make a decision in a rushed fashion or think that this is the only option, and you've come to us today to tell us that there's a new option that's going to be safer. So I want to kind of give the listeners a comparison, like what you know previously might we have been looking at, compared to what we're looking at with CellSound. Does that make sense?

Speaker 2: 15:20

It absolutely does. I'm going to start with the last question and then come back to the first.

Speaker 1: 15:25

I want to go into details, like what happens.

Speaker 2: 15:28

And I'm going to really be hypersensitive to the patient, the hyper fast world that we live in, where you said perfectly, sometimes people make premature decisions without doing a lot of research. They don't have to, you know. No one, with all these other procedures that exist, ever really is told that they're degenerating tissue to an extent. To regenerate tissue, okay.

Speaker 1: 15:54

What does that mean?

Speaker 2: 15:55

They know it's that basically means when you're actually heating the skin and you're, you're, you're, you're causing a little bit of destruction to the skin.

Speaker 1: 16:03

Yeah.

Speaker 2: 16:03

You know you're causing the heat, the skin to heat up, cause a little microthermal ablation which is like a little tissue that's dead.

Speaker 1: 16:12

What sort of treatment would do that?

Speaker 2: 16:14

There's a several RF microneedling procedures that are out there. There's several.

Speaker 1: 16:20

So is that being injected with something? When you say microneedling, no, so that's a thermal energy-based device.

Speaker 2: 16:28

It's a machine, and so RF microneedling is something that I actually was behind launching. I was actually the first human being to sell RF microneedling back in 2009, 2010, and made that a big hit. It was a very, very significant improvement to CO2 lasers, which is another energy-based device. And, long story short, regardless of an improved, enhanced delivery system, there are several RF microneedling devices that came out after we sort of created the market at a company that I work with last, with InMode. A lot have come out. It's become a very competitive, crowded space.

Speaker 2: 17:12

Some of them cause slight tissue damage. Some of them cause what we call sub-necrotic tissue, where it's not quite dead but it's, it's destructed. And again going back to what I talked about earlier, causing a microthermal injury, microtrauma destruction to tissue, fractionally to tissue, while leaving healthy tissue around it to help its neighboring tissue in trouble, stimulates a significant immune response, and that immune response stimulates a lot of goodies that will actually help it heal and build volume. But make no mistake, you're degenerating the tissue to regenerate tissue. So I guess what I'm trying to say is when, when a patient walks into a clinic, they have no idea, they don't, they don't get that advanced, they don't know, they don't really know at all.

Speaker 2: 17:58

I mean, I'll give you an example, like when I was when I was early twenties and I started in this industry, had zero aging problems, as you can imagine at that age but I drank the Kool-Aid to try it, see what it feels like, and I started doing it. I ended up with very premature howling around my eyes and some thin tissue which actually for those patients, cell sound actually is something that can actually regenerate and add volume to those unfortunate situations. The same thing with CO2 lasers. So there's CO2 lasers, there's erbium lasers.

Speaker 1: 18:31

Out of respect, I think it's best to mention competitors. No, I don't think you need to mention competitors. It's more like if I was going in and I was looking at the list in the clinic of the things that I could choose from.

Speaker 2: 18:44

Sure the list on the you know in the clinic of the things that I could choose from, sure so rf, yeah rf microneedling co2 lasers.

Speaker 1: 18:51

Uh, laser would be like for skin, would it?

Speaker 2: 18:54

yeah yeah yep, okay.

Speaker 2: 18:57

And then there's and not to be confused with us, but there's um what they call focused ultrasound technology okay like high intensity, high intensity or high intensity frequency ultrasound, and that's an injury, because what they did was they took energy source and manipulated it to get around some of the limitations from its original form that we talked about earlier today and they actually they made it where it's actually a thermal injury. So basically, those are the main categories for anti-aging on the face. So you talked earlier about like what patients would this really apply to? And I sort of started off the call introducing and educating on the face technology. We also have body technology, so I'll definitely address both as it relates to who this is for. So when it comes to face, listen, this could be for the patient who's 25, 26, 27. They live a very high stress, anxiety life. They're starting to notice a little bit of wrinkles, fine lines that are bothering them. Why not go ahead and reverse time and set the body back to factory settings and completely heal and revascularize? And I didn't point out, but I want to state it, that not only do we heal the blood vessels but we heal the lymph vessels. So we're healing the vessels that bring the good in and we're healing the vessels that bring the bad out, to really make that back to factory settings and optimal. This can be for, you know, the patient who is, you know, mid-30s and 40s. It can be for the patient who is, you know, in their mid-50s and 60s and they've done the CO2 laser, which was the first laser, and they're a thin, hollow paper mess but they want to put themselves to back together. This actually works for those patients. It can be for patients for the dark circles around the eyes. Nothing else works for this besides cell sound. And for those that don't think it does, I challenge you to try it, because it actually really does. It's almost like too good to be true and I thought it and it's just been nonstop. Also, patients a lot of patients get swelling right in here or they get really like the buckled skin which is called a festoon. It's for those patients. This is for all skin types. Festoon it's for those patients. This is for all skin types.

Speaker 2: 21:08

The experience if you're that patient out there that's come into an office and has done a CO2 laser or an RF microneedling or a focused ultrasound et cetera, something that is injuring and numbing and you had mediocre results, try CellSound, because I can tell you right now it is a pleasant experience. It doesn't require any anesthesia, it doesn't hurt, it's a very tolerable feeling that you acclimate to, and people that do cell sound feel better inside and out. They come back and they say like clockwork hey, listen, that was the best experience, it was pleasant. I feel like my muscles better, I feel, I feel the way I look as much better. I feel and look different and that experience was so much different. Bottom line is I don't want anything else. That's what these people say.

Speaker 2: 21:54

So, um, and then for body technology, um, which we can talk a little bit if you'd like later on how that works. But the body technology, you know it's funny. You have to be very cautious to say this ever and really sort of say it's null and void that you can. But previously in our industry with other energy-based devices, you absolutely cannot tell patients that are morbidly obese that they can do an energy-based device. These are typically patients that need bariatric surgery, tummy tuck, some very significant things, and then for maintenance they can come to devices. But I mean, I can't make this up. I was in Florida last week and this happens time and time again. We had a lipodystrophy postpartum female patient that we did cell sound on and she was large. She lost 15 centimeters left to right, a diameter from left to right of the abdomen. Pretty, pretty, pretty crazy.

Speaker 1: 22:49

It's straight away or like over a period of time.

Speaker 2: 22:53

That was so I'm going to hold that question. The only reason I am is because it's very important I explain how it works, yeah yeah, so they can understand why there's such instant gratification in terms of the results.

Speaker 2: 23:05

So they can understand why there's such instant gratification in terms of the results. It's, you know, it's for the moderate BMI fat percent patient. It's for and here's the other thing it's for the skinny patients. Like all these other devices, when you have very little to treat, don't work. But if you're like that bodybuilder or that in shape postpartum female patient or whatever, if you're in shape, we actually and you have those hard areas that you work out for and you just can't do anything about because of the aging process. We work on that. We work on the reason. Why is we work on our mechanism, which I'll share later. We work on every single layer of fat. We work on the superficial fat, the medial fat and the deep visceral fat and a lot of people that might be watching this shortly visceral fat. Nothing else really works for visceral fat to the extent that we do. That's that deep fat that surrounds, like the muscle organs as well yep.

Speaker 2: 24:00

And again for body. We treat all skin types.

Speaker 1: 24:03

Cool. Well, I'd love to definitely want to talk more about that, because I think I don't want to go into it yet. We'll come to it. Can you tell us, from a scientific perspective, like you mentioned, those three different layers of fat, but tell us about the aging process, what actually is happening to our bodies, our skin, as part of the aging process? Like, I know that there's that, you know the senescent cells and that sort of thing and whatnot, but can you tell us a little bit about what is actually happening to the different layers of our skin?

Speaker 2: 24:50

Sure, yeah, so this will go back and sort of outline a little bit on what we had talked about earlier. We'll slow it down. So you have three layers of connective tissue. You have the dermis, the fat and the muscle, and this is going to continue to be a powerful testament to what cell sound does. All these connective tissues have cells. In the dermis, you have fibroblast cells. In the fat, the adipose tissue, you have fat cells. You have adipocytes, they're called. In the muscle, you have little tiny fibrous muscle cells. Remember again, all these are different forms of cells that make up different types of tissues, that build up the what the face looks like, and they all, they all rely on blood supply, looks like right, and they all, they all, rely on blood supply.

Speaker 2: 25:44

So I'm gonna make I'll actually give you an example of focusing on the dermis, for example okay, so that's an outer layer of skin for yeah, when you hear dermis and the reason why I'm using dermis, dermis, so you have, we call the epidermis which is your, your skin, and it's avascular Underneath it.

Speaker 2: 26:02

The first vascular layer is called the dermis and most people will resonate with the dermis because they know the dermis is actually where your collagen, your elastin, your hyaluronic acid, all those protein molecule building blocks. So I'm going to dive into this a little bit in terms of what happens when you age. So in the dermis you have an intracellular and an extracellular layer. The intracellular look at it like it's where the production takes place. The extracellular is where it fills the gap or it actually builds up that extracellular matrix as an additional layer, the gap, or it actually builds up that extracellular matrix as an additional layer, and it has two layers. So intracellular is fibroblast cells.

Speaker 2: 26:50

Fibroblast cells are responsible for making collagen, elastin, hyaluronate. They're the intracellular compartment and understanding this will make sense to people that when you have an optimal blood supply when you're young, you're healthy, you haven't aged yet. When you have optimal blood supply into the fibroblast cell, it actually gives a nice volume to the actual fibroblast. So because you're constantly good, viscous or, I'm sorry, a good velocity of blood into the cell, right, yeah, and so keep volume. And optimal blood supply turns on the production of these three protein molecules again collagen, elastin and hyaluronic. And these protein molecules they build is actually what the extracellular matrix layer is. So imagine if the blood supply falls off and completely like depletes and I shouldn't say completely, but significantly, pardon me, depletes, and I shouldn't say completely, but significantly, pardon me, depletes.

Speaker 1: 27:42

And cellular vessels start to just kind of collapse a little bit, or we just get less efficient very.

Speaker 2: 27:49

You're very, very well said, nadine. Yes, they start to collapse and arrow and so a lot of the stuff that wants to go in the cell unfortunately gets caught up in the extracellular matrix. It doesn't go in the cell and so when we so, aging happens because these these cells are not getting optimal blood supply. When they're not getting optimal blood supply, they start to lose volume and because they're not getting enough blood for production, they start to make very little to no collagen, elastin and hyaluronic. So that really, if we stay focused on the aging process as it relates to cosmetic aesthetics, that is like by far the number one cause of aging. Now, for those that are out there that are scientists and doctors that might watch this, obviously there's other causes of aging. There's deficiency, growth factors, there's diabetes, there's a lot of different things, but if we go off the typical healthy human specimen, this is the number one cause of why we start to see aging take place.

Speaker 1: 28:53

Yep.

Speaker 2: 28:54

Nadine, I'm going to stop here for one second. I got to use the bathroom, okay.

Speaker 1: 28:59

I'll be right back, no worries. Thank you sorry about that no problem, got a, got a.

Speaker 2: 30:31

Nature calls right hey, where are you located?

Speaker 1: 30:37

I'm in austral. Oh, cool yeah yeah, yeah, All right. I was wondering whether we'd have enough to talk about, and now I'm starting to think I don't know if we're going to get through everything.

Speaker 2: 30:55

Oh, Nadine, you haven't met me yet.

Speaker 1: 31:01

All right.

Speaker 2: 31:03

How about I tell you a little bit about how the body technology works? That way it's all out there and you can go as long as you want. Okay, so our body technology, the main focus of what it does fat cells are the focus. The electrosonic resonance technology is focusing on fat cells in addition to what I've already taught blood vessels and lymph vessels. So we use different settings Just keep it simple Different settings and programs in the machine to do what I've already taught on blood and lymph cells, but also work on fat cells. And this time, to be clear, our technology goes down to 10 centimeters. It gets every single layer of fat, as I alluded to earlier and understand.

Speaker 2: 31:58

As we get older and fat cells start to lose some of their vascular supply, they tend to want to store more triglycerides in fat. That's why, when we get older, we work out, we eat healthy you still have areas that bother you or, if we're complacent, eat unhealthy. We get large very quick, whereas when we were like 16, unless you were genetically compromised, you could sit in McDonald's, play Atari and stay skinny right. Those days turn off because vascular supply shuts down and fat cells start to want to store triglycerides. That's how we store fat in the form of a triglyceride. People have heard of triglycerides for the most part, so another thing is that when you put these fat cells with our machine into that vibrational flow which is resonance, electrasonic resonance they start to vibrate and when they start to vibrate they rub up against neighboring cells and they cause friction. This friction is known as a mechanical pressure, as these fat cells are in resonance. Mechanical pressure, as these fat cells are in resonance, and that actually puts a very, very large energy demand on these cells during the treatment. And what you do is you actually increase a process known as lipolysis Lipolysis so I can again resonate with the audience. Lipolysis is what happens if you're on a treadmill for an hour. You're running, you're increasing cellular activity and the body wants to start to get rid of these triglycerides and have the fat cells decongestant and get smaller, which is how we lose weight. So lipolysis is really breaking down these triglycerides into fatty acids and the fatty acids leaving the cell and the cells decongestant, gets smaller. We do that Cell sound, does this naturally within its technology and electrosonic resonance.

Speaker 2: 33:52

The other thing and, by the way, everything I'm talking about is very well studied and very well documented too. The other thing is that when you put fat cells into resonance all these cells again friction through mechanical pressure it's a gargantuous, huge, significant energy demand on the body. And what happens is, as these fatty acids are releasing, all these cells vibrating and the energy needed, all the carbohydrates and glucose that someone consumed in their diet that day, gets completely depleted and used as metabolic fuel. And here's the key, this is the most important part, nadine. You, then our device, because of the energy demand and the fatty acids being released, shift the metabolic fuel to fat as you're liberating the fat from the cell and the cells are decongesting, getting smaller. The $50 million question is where does the fat go? We have a peer-reviewed study that shows 52% of that liberated fatty acid is actually immediately burnt as fuel throughout a 40 minute body session, for example on upper lower abdomen. This, my friend, is why people see significant results. So if I go back to your question earlier about that lady that lost 15 centimeters, she lost in two weeks, two weeks.

Speaker 2: 35:17

The last part to point out how do people maintain results? How long do we tell people results last For the face, by the way, to go back 12 to 15 months. The reason is because the vessels will eventually collapse and the aging process will begin and you rinse and repeat. That's something that's purely regenerative, without any type of injuries and damaging your canvas over an elongated period of time, which is all you get with previous technologies. That's the. That's the harsh reality, if you can learn any from this. That's why you don't want to want to stay away from that stuff and try cell cell For body technologies. We say it lasts eight to 15 months because there's a lot of genetic variants and things when it comes to fat. But here's the thing how do people maintain results that long if we're not killing fat like previous technologies which, by the way, killing fat?

Speaker 2: 36:06

The verdict's out. It's not natural. Our fat tissue, our adipose tissue, serves hormone production, endocrine function and a lot of physiological function. To this day, doctors don't even understand. So why go and damage and kill tissue versus regenerate it and reset it back to factory settings? Well, guess what? Not only are we decongesting these cells and documenting instant gratification with our camera system we'll get to in a moment but going back to what we talked about when we talked about face technology is the same here we're revascularizing these fat cells. Is the same here we're revascularizing these fat cells. We're completely getting all this blood flow to stay at these fat cells long after treatment. There's been peer review studies. There's over a dozen studies previous to our advancement, bringing 40 minutes of treatment time versus two, and the limitations that show non-focused ultrasound that we use actually has the ability to revascularize fatty adipose tissue to maintain lean fat cells. There's data that shows this and we're on steroids because we're doing it for 40 minutes versus two to three minutes. So I guess what I'm trying to say is patients maintain results because of the revascularization to maintain lean fat.

Speaker 2: 37:22

Again, those vessels can shut down and fall down and collapse. And then you need to repeat why such a variance of eight to 15 months? There's a variance because if you're the patient that doesn't eat healthy, has a high caloric joule intake, doesn't exercise, has a lifestyle that sits in a car, driving a lot, sits at a couch, doesn't exercise, has a lifestyle that sits in a car, driving a lot, sits at a couch, doesn't exercise, well, the problem is is that you're doing nothing to enhance your cardiovascular system, so those vessels might start to age more eight to 12 months. But if you're someone that's healthy, like it looks like you're in great shape. You're exercising, you're working. You had a little area that bothered you. You could have results last 15 to 20 months. So we still say up to 15 months to be safe.

Speaker 2: 38:04

And the last part is where does the rest of the fat go? If we do 52%, well, remember, we're healing the lymphatic system, we're healing the lymphatic vessels, which is like the exhaust system, and if those heal then you enhance what we call Krebs cycle and glycolysis to get rid of the rest of the fat. So really, our machine for body Nadine is like gym ketosis in a box. It is the most natural, state-of-the-art thing that you can do without hurting yourself. And I can tell you right now I wouldn't let anyone touch me. And I don't just say this because I'm the CEO and co-founder. I say it because it's through experience, when I worked for the company pro bono, using the machine in my house with my friends and family to make sure it was everything they told me, and above from the other co-founder, milan Fepperberg, our scientist, and it was in more. It's from experience that I represent this company and it's from experience that I make it very clear I wouldn't do anything else but sell sound.

Speaker 1: 39:00

You've answered a whole bunch of questions that popped into my head when you were talking. So, yeah, I was going to ask you. I'm going to try and just reiterate some of the things you said about the body technology. So, for our listeners, like fat's not bad, like we need body fat, that's one thing that, um, we need to be aware of. Um, and obviously, like you mentioned, there are, there are a bunch of lifestyle factors that can affect, uh, the amount of body fat or excess fat that we carry.

Speaker 1: 39:39

However, the technology can support us in reducing body fat and actually using it as energy, basically improved metabolism, right, absolutely, because when people do get overweight, as part of the aging process, but also part of our lifestyle, the impact of our lifestyle and a whole bunch of other things we become or people can become. What's the word metabolically? Oh, I had it, I had it and it's gone. Basically, they mess up their metabolism. So what I'm hearing from you is that the cell sound body technology can actually help us to improve and regenerate that metabolic health. That's what I was trying to say. Yeah, the metabolic health.

Speaker 2: 40:39

If I was to keep it really simple. Cell sound body allows for us in a very healthy, natural way, that we use an exercise to decongest fat cells. Yeah, okay and then it allows for us to maintain those results through a complete revascularization of blood and lymph, to continue to bring the good and bad out like it was when we were younger.

Speaker 1: 40:58

Yeah, yeah, I think it's really important. I think that what you said like obviously you've said this is you know, we're getting ketosis, which is, um, uh, using body fat as fuel, or fat as fuel compared to carbohydrate. Um, I'd be curious to know whether that is more effective for someone if they've got a low carbohydrate diet compared to if they just eat a bunch of carbs before they have a treatment the answer to your question is it would just basically the.

Speaker 2: 41:34

The answer to that is you have patient a, patient b. I'll dissect it and talk from that standpoint. Patient a, who is, you know, low carb, is going to get to the shift of metabolic fuel being predominantly fat because they had less stored carbohydrates and glucose. Yeah, for carbohydrates, the patient who has a lot of stored glucose excuse me, a lot of stored carbohydrates, may maybe take four or five minutes versus two to three minutes that's.

Speaker 1: 42:00

That's pretty quick.

Speaker 2: 42:01

But, but.

Speaker 2: 42:01

But. But respectfully irrelevant, as it relates to the entire process. And, by the way, too, I didn't get to state this. I do want to add this just so. I simply ought to respect your audience, I don't forget. And then I can't wait for all your questions that I know are going to come. But the other thing, too, is we at CellSound believe in our results.

Speaker 2: 42:23

Look, 100% of patients get results. I know how people out there are like okay, this guy. 100%, because you know the industry and you know what previously existed. We 100% of the time unless you're found to get treatment and you ended up having a contraindication. If you have a contraindication, then there's reasons why you won't respond, but they're very far and few that exist. But unless you have contraindications, I want to be clear 100% of patients get a result. This is why I'm here.

Speaker 2: 42:53

I semi-retired, I didn't think I was coming back to work. I learned about this and I'm like you know what I got, to make sure that this doesn't fail and everyone learns about this. We're so confident in that that, as an Israeli company and our scientists, being one of the head engineers of the Israeli 8200, which is like the NSA of Israel, is one of the people that helped develop the Iron Dome, et cetera. I mean, this guy is a genius At the end of the day. He actually, with Israeli-based military technology concepts, he built what we call trademark, the PhotoFact camera system. When you purchase our equipment and you provide it and patients get it, it comes with a device and a fully software-integrated camera system that actually does transverse line measurements and we document one to two centimeter reduction, even after one treatment.

Speaker 2: 43:47

I alluded to earlier a lady that lost 15 centimeters. He was lipodystery, postpartum morbidly obese. We document these results. We have a clinical study with over 700 patients 714 patients. So what's the relevance? So people out there can connect All the device companies out there for energy-based aesthetics. Their studies have no more than maybe 15 to 50 patients. Very low end value, very low number of patients 714 patients across 10 different multi-centered sites and 92.5% satisfaction rate in the study, which was defined by a four to five centimeter circumferential reduction. That's how well this works. So if you're out there and you've tried stuff that doesn't work, you've tried stuff that's painful, you've had the contour irregularities, the nerve damage, the scar based hyperplasia and you're sick and tired of that stuff and you want something that actually works and gets free virtually right.

Speaker 2: 44:53

Yes, yes, all upside, and you want something that's going to give uniformity in your treatment and make you feel good inside and out, and you want to have it documented as your own personal clinical study? Then try CellSound coupled with our PhotoFact camera system. It doesn't get any better. Ladies and gentlemen, Wow.

Speaker 1: 45:12

I think it's important to point out because I think that, well, I don't know you might disagree, but that this people hear what they want to hear. We hear what we want to hear, and cell sound sounds amazing and I totally understand, like I grasp the concept of like how it works, but it's not a weight loss tool.

Speaker 2: 45:45

Or is it?

Speaker 1: 45:45

I want to be really looking for a magic pill Right, and you've already said that lifestyle is going to have a massive impact on the longevity of the result.

Speaker 2: 45:59

But I got to shoot, I got to be really careful how I answer this. And here's the thing we, as an organization, focus on body contouring. Yeah, Okay.

Speaker 2: 46:11

And we focus on something that has been an industry that I the first company. Just a little bit more about me as it reflects this, this, this question for credibility. My first company I work with in the early 2000 timeframe called Cineron. It was a company before InMode. I was responsible with 10 to 15 other really good guys and gals, launching the very first non-invasive body shaping machine. I want to be really clear what was it? It was called VelaSmooth, which became VelaShape, velashape2, velashape3.

Speaker 2: 46:42

And it's considered, you know, pretty. It's pretty insignificant at this point, but the point is it set precedence to a non-invasive world where that avoided surgery. And imagine going into a plastic surgery aesthetic office saying, hey, I got this magic box, it's going to reduce fat when they're all tummy tucking and liposuction and the domino plasty Right. And so those were the generation one machines. It was a very crowded space. We took that company public and then you've probably maybe heard of cool sculpting. Cool sculpting came out and it was the very first of its kind. We were the first non-invasive Gen 1 body shaping. They were the next Gen Gen 2, because they permanently killed fat versus shrinking fat.

Speaker 2: 47:31

The technology prior that shrunk fat didn't do anything to maintain it, like the revascularization that we do. So they thought we should kill fat with Gen 2. Well, the problem with that is it's like taking shark bites out of patients. There's many documented adverse events, there's trauma, there's damage, there's contrarregularities, there's a whole bag of like negative tricks involved with it and, honestly, it works to some extent. But here's the problem with the Gen 1 and Gen 2. And no one could ever debate you on this, because it's a statement of fat.

Speaker 2: 48:04

The Gen 1 and Gen 2 technologies go down to two, two and a half centimeters. Okay, now imagine that the fat cell tissue depth on the average patient seven and a half centimeters. The skinniest little thing is five centimeters. And then these patients, these poor patients, they come in every year, every two, and they're trying to chase the same. They're trying to to get better results and stuff, and we tell them killing fats permanent. What the reality is is you're only getting the frosting on the cake and then you're exposing yourself to more degenerative adverse event outcomes. Right, with ours, we're actually working on every single layer of fat and what we're doing is decongesting and then rewiring so that it can maintain. There's really nothing like it.

Speaker 1: 48:59

Wow, okay, we're getting pretty close to the end of our hour and I'd love to know a couple more things before we part ways. And the first thing would be what would a process look like for a patient or a client? I will come in and I'm like, okay, I'm in for it, I want to do it, so talk me through. What would my experience be?

Speaker 2: 49:31

Absolutely so. We have a lot of great providers throughout the USA. We do plan on being a global organization, so we don't have anyone quite yet throughout, but that will be happening hopefully in the next six to nine months. But in terms of coming into the office, you have a consultation, you review a consent form which shows you like the very few contraindication things that would rule you out as a patient. You discuss pricing. We work with you to get you the best possible pricing and if you sign up, you begin your procedure.

Speaker 2: 50:08

You know if you're doing the abdomen or face, you have your face, uh, washed with soap and water, have it wiped down with alcohol to make it extra dry. You have electrodes that are actually placed on the skin. So, for example, if you're doing the face, you'd have electrodes placed here and then you have the treatment done here. I talked earlier about how there's this mechanical pressure from the vibration effect, whether it's blood vessels or fat, and they rub up. It does cause a indirect thermodynamic effect, so there's like a slight warmth to it. But she, like most people say, it feels like a deep tissue heated massage. They enjoy it.

Speaker 2: 50:43

A lot of people, nadine, honestly fall asleep doing the treatment, if that gives you some perspective, another way to really connect with the patients. No more coming in and having to put on numbing cream, sitting in a room for 40 minutes to an hour and numbing, having your face like, feel like it's going to fall off. You know, don't feel your lips Fast forwarding when you leave, having that detox effect of all that stuff coming out of you. No more of that. Basically, very, very pleasant experience. The only thing just to be very candid with with the, the audience that you feel the electrodes cause a constant stimulation but it's very tolerable and you acclimate to it. In fact, a good example of how you acclimate to it, in fact a good example of how you acclimate, is you first start off at one setting, you build resistance and you need to increase the settings as time goes on to keep it stimulated. So we've never had anyone complain that this is uncomfortable, um, torturous or anything like that. No, anesthesia. Very, very pleasant experience.

Speaker 2: 51:48

We do have the patients for face either use dental gauze to go in between the teeth or wear a mouth guard and the reason being going back to what I talked about, remember we treat everything.

Speaker 2: 51:58

We treat all connective tissues, we restore natural beauty to every single layer and cell that matters in the aging process and so we use that as protection so you don't feel vibration from the um, from the energy or and the electric field. Uh, if patients have, uh, a bridge or a crown or a filling or something, we actually will pack the dental gauze in that area to keep it insulated, so you don't have any problems. Body procedure again, you use electrodes and that's pretty much it. It's an in and out procedure. To treat someone's entire forehead, face, lower face, neck, all the way down to clavicle takes only 40 minutes. A lot of technologies take a good hour and a half to do a full face and neck, on top of another hour to numb. To do body takes about 35 to 40 minutes to treat an upper and lower abdomen, which is very, very competitive and around the same amount of time as other body procedures.

Speaker 1: 52:59

Okay, and is that just once? You do that? You just need to do it once.

Speaker 2: 53:05

We are a six treatment protocol protocol. That's actually a really good point to bring up. So, um, we are two treatments a week for three weeks and done. Or you could do three treatments in one week, another three, that's another possible protocol. If people can't come in as much, you can even do one treatment a week for six weeks. There's a rationale to it. It's very important that people understand.

Speaker 2: 53:29

Remember how we talked about putting the blood vessels in a resonance with our technology, or electrosonic resonance, and opening them up. And opening them up, the blood flow increases. Well, think about a broken bone. What do we do with the broken bone? This is an analogy. We reposition it, we cast it, thus immobilizing it, and it ossifies and heals. When you keep a blood vessel open and keep them staying open through the proper frequency of two treatments a week for three weeks, which is the optimal protocol, by the way, it keeps them open like a broken bone in a cast, even though there's nothing about us breaking anything. It keeps the vessel wall open and the vessels made of endothelial tissue. By keeping them open for a few weeks, the vessels therapeutically heal open and then turn on angiogenesis and sprouting of new vessels.

Speaker 2: 54:18

There's a very strong reason why we do that protocol. Now I gotta gotta. I don't know how we're doing on time, but I have to point this out to you. Let me tell you it works with other machines for the face and body. You come in this is actually more towards face you come in, you do anesthesia and because you're doing so much microthermal damage and trauma, you can't repeat the procedure.

Speaker 2: 54:43

You do those. Maybe some of these you do anywhere between like three to five times and guess what? You can't do them any sooner than five to six weeks in between because you're damaging tissue and you have to let the tissue heal. So they're sitting there basically doing three to five sessions every five to six weeks. You look at that on a calendar it's almost six months and it's best results seen two to three months after. That's another thing too that I'd be remiss, not to mention. People see instant results that start to take place within the three weeks because you're completely revascularizing cells and cells are getting volume and cellular activity. You don't see that with other machines. You don't see results right away.

Speaker 2: 55:33

What would they see? You'll actually start to see some volume improvement. You'll start to see some textural improvement. And again, anyone out there that knows their stuff knows that it takes a good two to three months for neocologenesis, elastinogenesis, which is the production of new collagen and elastin. And it's the same thing with us. The difference is our mechanism is completely different than anything else. We're actually enhancing blood flow and actually turning on new blood flow, which actually happens early on.

Speaker 2: 56:03

So the intracellular compartments, those cells, start to get volume because of the blood flow going in. That doesn't happen at that level with other technologies, nor does it happen at every layer of connective tissue. Then once you get that extra blood flow going into the fibroblast cells now, they start to enhance their activity. These fibroblast cells Healthy fibroblast cells with a lot of blood flow will do healthy cell division. So not only do you have healthy fibroblast cells that existed, but you'll make new fibroblast cells without any thermal injury to make new collagen, elastin and hyaluronic. So people get like two bangs for their buck with this. They see ridiculous results within three weeks for face and body and then it just gets better and better and better with the anti-aging outcomes that take place.

Speaker 1: 56:47

And then it just gets better and better and better, with the anti-aging outcomes that take place.

Speaker 2: 56:53

Wow, cool. Sounds like magic, doesn't it, nadine?

Speaker 1: 56:55

you know you want another hour. There's going to be like people walking around the planet that everyone's going to look young.

Speaker 2: 57:03

I'll really tell you this, I'll leave you with this and, of course, if you have any other questions, I'll really tell you this. I'll leave you with this and, of course, if you have any other questions, in the almost 30 years of doing this, I can tell you and I say this confidently as a scientist cell sound is truly for everyone. It's for all body styles, it's for all patients, whether you have mediocre, moderate or significant aging challenges on the face and neck. A protocol and a treatment protocol and algorithm can be excuse me, can be put together for anyone. It really is for everyone, and so I hope people benefit from watching this and go out and try Cellzone.

Speaker 1: 57:42

Yeah, great, and so you mentioned that at the moment you're kind of getting this product to market. You've got a few places in the US that are already using it, so like clinics, but your plan is to hit the ground running and get this out worldwide. Correct, amazing, what was I going to say? We're obviously going to put links to your website in the notes, but I would like to point out to the people listening just some of the other things, the other benefits, because, although we're talking for the most part about aesthetics, you know the way that we look. This particular technology has had some clinical studies, um, that have helped other things right, or like um. So on the website, high blood sugar levels and an impact on high blood sugar levels or a study based on that.

Speaker 2: 58:54

Yeah, what I would actually hyper focus on. So if you look at our organization, our sister company, which is the same ownership, it's called BR Medical.

Speaker 1: 59:03

What.

Speaker 2: 59:03

I can say is that we took this new patent of electrosonic residents yep we applied it for ulcerative, chronic bed wounds yes, I sold that as well, yep and we have six different peer-reviewed studies that show we clear ulcerative bed wounds in one to two weeks as a monotherapy.

Speaker 2: 59:22

Monotherapy means no combination of anything else. Yeah, that's never really existed before. We're currently, mayo Clinic, trying to work on getting proper bill codes as an alternative to bandages and debridement and surgery and morbidity and the value of our technology and patents, and that's going very well on. That takes some time and of course, the proper billing codes would correlate to having the proper sale price of our equipment so that we can be successful. And what's interesting you know I'll leave you with this on that is that ulcerated chronic bed wounds are complete injuries through every layer of connected tissue, dermis, fat.

Speaker 2: 59:57

Yeah, I want people to try and connect with this. If you look on a scale of one to 10, call 10 being the worst, of course, one being not so bad An ulcerated chronic bed wound is like a 10. Aging, the day-to-day aging outcomes is like a one. So if we can clear ulcerated chronic bed wounds in one to two weeks, imagine the possibility of what we can do to restore natural beauty to all layers of connective tissue, the nervous, fat and muscle. It's a big backbone of clinical support and powerful testament to the power of cell sound Nadine.

Speaker 1: 1:00:35

Yeah, wow, yeah, I think that's a really good comparison and, as I said, we'll put all of the info in our notes for this episode. But we're going to be I reckon we're going to be keeping our eye out for self-signed aesthetics in Australia very soon.

Speaker 1: 1:00:55

I would suggest for anyone anywhere in the world, wherever you're listening from, keep your eye out If it's something that that piques your interest. Yeah, thank you so much for joining me. I've really it's been really great and an insightful conversation, and I wish you the best of luck with this venture.

Speaker 2: 1:01:16

My pleasure, Nadine. Thanks again for having us and hopefully maybe sometime you'll have us back.

Speaker 1: 1:01:21

Yeah, no worries, all right, Thanks, mark.