Smart people like to talk about smart things. But we also like to talk about dumb things...really dumb things. Sesana and Bri cover both. “Ya, but who cares?” offers research on youth culture, economic, and political topics we all obsess over. We also offer ways to read beyond the headline or “click-bait” inviting our favorite experts, creatives and entrepreneurs to help inform our opinions. 

We strive to help our audience gain nuanced perspectives on fundamental societal issues through digestible research and lively discussions. For the aspirational person, who wants to be informed and improve, but can't resist some good gossip.