Michael Girdley (@Girdley) is joined by Michael Arrieta (@MikeArrieta) to talk about his journey from W-2 to HoldCo operator. He gets to talk about storytelling, how his fund is structured, the challenges he faced, and how HoldCo CEO is the most difficult job in the world.
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(0:00) - Introduction
(0:40) - Our Sponsor is CloudBookkeeping.com
(2:10) - Guest Intro: Michael Arrieta
(6:00) - How did public speaking affect your career?
(7:50) - The gun show analogy
(9:00) - What is the biggest enemy we have today?
(10:00) - Honesty and vulnerability as an advantage
(11:00) - How to grow your network?
(14:28) - What is the most important thing about transmitting your message?
(16:10) - How do you cultivate missionaries rather than mercenaries?
(19:28) - How did you transition from a W-2 to business owner?
(22:52) - What was your calling? What is your investment thesis?
(25:05) - What was the key to start your fund?
(26:30) - How do you build relationship capital?
(29:30) - How did you optimize your fund for a permanent hold model?
(36:21) - Being smart means you can quote the US Tax code
(37:21) - What have you learned in these two years?
(40:30) - How do you run a campaign to intermediaries?
Links:
https://www.joingardencity.com/
https://twitter.com/mikearrieta
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