Starting SaaS

#16 Keith Perhac - Marketing Made Simple - What 100+ Agencies and Building A SaaS Solution Taught Him About Marketing

September 28, 2022 Micaela Richmond Episode 16
Starting SaaS
#16 Keith Perhac - Marketing Made Simple - What 100+ Agencies and Building A SaaS Solution Taught Him About Marketing
Show Notes

On today's episode, we have on a GURU of marketing: Keith Perhac.

Keith was an agency owner who decided to start his own SaaS tool - Segmetrics - a software that integrated with every marketing touchpoint.

He's helped hundreds of agencies, and has seen the industry become what it is today.

We talk about marketing, how not to act scam-y while marketing, why community is so important, and the reasons marketing works.

Find Keith on Twitter @harisenbon79
https://twitter.com/harisenbon79