Fintech One•On•One

Arad Levertov, CEO of Sunbit, on creating an offline BNPL leader

Peter Renton

Today, I welcome back to the show Arad Levertov, CEO and co-founder of Sunbit (I last had him on the show in 2019), one of the leaders in offline buy-now-pay-later. From 2,000 retail locations in 2019 to nearly 30,000 across verticals like auto repair, dental, and veterinary services, Sunbit has achieved tremendous growth. But what I found most impressive is this: a 90% approval rate combined with low single-digit default rates.

Arad reveals the secret behind these remarkable metrics lies not just in sophisticated AI-powered underwriting, but in their holistic approach that includes strategic merchant selection, gamified associate training, personalized offers, and a customer-first philosophy with zero fees. Now serving over 4.5 million customers and approaching $400 million in revenue while reaching GAAP profitability, Sunbit demonstrates how the right blend of technology and human elements can revolutionize offline lending.

In this podcast you will learn:

  • The highlights for Sunbit over the last six years.
  • Why they have remained focused on the offline space.
  • The different verticals they have targeted.
  • How their lending process works.
  • How they are able to approve 90% of their borrowers.
  • Why the key to their success is the associates in the physical stores.
  • Attributes of the 10% of borrowers they decline.
  • Their average default rate.
  • How they decide which merchants to bring on their platform.
  • How Sunbit makes money.
  • How they are growing their merchant base.
  • What their partnership with Stripe looks like.
  • How they are partnering with Checkout.com.
  • How Arad views the competitive moat he has built at Sunbit.
  • What they are doing differently when it comes to collections.
  • Their expansion plans for the future.

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