
Lawyer Up (& to The Right) Podcast
Lawyer Up (& to The Right) Podcast
5 Local Service Ads Hacks For Lawyers
Local Service Ads (LSAs) are a great source of leads for attorneys. However, they can also be a tremendous waste of money. A lot of law firms use LSAs, but can't get them dialed in. They work one day, they don't work the next.
In this video, Ryan and Cesar discuss how lawyers can have success using Google Local Service Ads to drive qualified phone calls to their firm.
Cost: Is your budget working for you?
Lead Quality: Are you attracting the right clients?
Google Business Profile: The secret to unlocking LSA success
Want to work with Ryan and Cesar? Schedule a free law firm consultation: https://webris.org
Key Moments:
00:00 Local Service Ads Overview
01:43 - Differentiation between the LSA profile and Google business profile
02:40 - Cost Comparison: PPC vs. LSAs
04:40 - Volume of phone calls & handle irrelevant calls.
06:08 - Factors Affecting LSAs Performance
08:11 - Creating New Profile for LSAs, effectiveness and challenge
12:27 - Reasons for LSAs Not Working