Lawyer Up (& to The Right) Podcast
A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.
Episodes
38 episodes
#1 Ranking Factor for Law Firms (Show up on ChatGPT)
Everyone tells you reviews build trust. Cool. But here’s what they’re not telling you—reviews are a ranking signal. Not just on Google Maps and LSAs… but now on platforms like ChatGPT too.In today's video, Ryan breaks do...
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7:24
93% Of Law Firms Lose Money, Here's Why
Data isn’t just numbers—it’s your roadmap to effective marketing and advertising.In this episode, I’m showing law firms how to finally take control of their data, instead of trusting agencies to do all the heavy lifting. Most fi...
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21:02
Lawyers: Is Your Agency Tracking This?
Join us for a session where we’re breaking down the KPIs every law firm needs to track to evaluate marketing performance and hold their agencies accountable.Cesar takes the conversation to explain the key metrics for search marketing—SE...
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15:31
7 Marketing Tools Every Lawyer Needs
In today's episode, Ryan and Cesar will take you into the tracking tools every law firm needs to run profitable marketing campaigns.You’ll learn why analytics are the backbone of success—because if you’re not tracking, you’re guessing. ...
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20:06
3 Link Building Strategies for Lawyers
In this episode of Lawyer Up (& To The Right), Ryan and Cesar dive into the essential topic of link building for law firms.Their discussion explains why high-quality backlinks are key to enhancing a firm’s online visibility and impr...
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14:47
SEO vs PPC for Lawyers: Which Generates More Leads?
Want to know the secret to dominating the competitive legal market? It starts with a strategic, multi-channel approach that combines the power of SEO and PPC. In our latest video, Ryan dives into the timelines and effectiveness of both strategi...
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7:08
Why 99% of Lawyers FAIL at SEO
To thrive in today's crowded legal landscape, you need a search marketing strategy that covers all bases. That means combining the power of Google Local Service Ads (ELSAs), traditional pay-per-click (PPC) ads, local SEO, and strategic presence...
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15:15
Family Lawyers: Watch This If You Want More Leads
As a family lawyer, you operate in a competitive market. You need as many leads as you can get in order to stay competitive.The wider your strategy, the better your chances of success. Your leads should be coming from everywhere—paid ad...
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24:49
The Family Lawyer Lead Generation Funnel (Get Clients FAST)
Are you a family law attorney struggling to stand out in a crowded market? You're not alone! Family law presents distinct challenges compared to other legal fields like personal injury or business law.In our latest video, Ryan dives int...
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10:25
Parasite SEO For Lawyers: Rank in Avvo, FindLaw, Justia & More
In this episode of "Lawyer Up Into the Right," we're sharing a game-changing strategy that will revolutionize your approach to SEO.Our hosts Ryan and Cesar will introduce you to "Parasite SEO" a clever tactic that leverages non-attorney...
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15:52
How Lawyers Can Remove Negative Google Reviews
Are negative reviews hurting your law firm's online reputation and driving away potential clients?As a lawyer, you know how important it is to maintain a professional online presence. But what happens when a dissatisfied client or compe...
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3:41
SEO For Lawyers: A Step by Step Guide
As a law firm, you know how tough it can be to attract quality traffic to your website. But with the right SEO strategies, you can overcome these obstacles and dominate the search engines.Whether you choose to manage your SEO efforts in...
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36:55
How To Show Up In Google AI Answers
As a law firm, getting your content to appear in Google's knowledge graph can be a game-changer, especially in competitive fields like personal injury and car accidents.In this video, you'll find our insights on how to optimize your con...
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10:50
5 Local Service Ads Hacks For Lawyers
Local Service Ads (LSAs) are a great source of leads for attorneys. However, they can also be a tremendous waste of money. A lot of law firms use LSAs, but can't get them dialed in. They work one day, they don't work the next.In this vi...
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13:46
Law Firm Getting Bad Leads? Here's Why...
Implementing the strategies outlined—integrating marketing efforts, optimizing intake processes, crafting clear offers, tracking client journeys, and embracing every inquiry—positions your firm to excel in a competitive legal landscape.
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8:01
Will Google’s AI Overview Ruin SEO For Law Firms?
The latest developments in AI from Google are causing quite a stir, especially with their new AI search engine, formerly known as SGE, now simply called AI.Say goodbye to the old way of searching – a revolution in search results is resh...
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16:47
Leaked: How Top Injury Lawyers Gets Clients
Over the last 10 years we've compiled data from private surveys and inside client work to deeply understand the personal injury law firm acquisition cycle. In this video, Ryan breaks down the process of which prospects find injury law firms.
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19:37
8 Shocking Law Firm Marketing Statistics
It's no secret - as a law firm, you struggle to generate leads through marketing. You've burned thousands on agencies who over promise and under deliver. But what if I told you it's not all the fault of he agency? That you are also at fault for...
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13:14
Google's 2024 Core Update Will Ruin Law Firm SEO
In March of 2024, Google released their latest core update. This update is targeting website's with low quality content, generating with AI or other low quality tactics. We're seeing this update destroy law firm's organic rankings who engaged i...
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9:47
Law Firms: Do THIS Before Hiring A Marketing Agency
In this video, Cesar and Ryan dig into reasons why your law firm was unsuccessful in partnering with an SEO agency. We talk about 3 things you should look for when hiring an agency next.Need help with your law firm's marketing? Let's ta...
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8:08
Your Law Firm NEEDS to Niche...Here's Why
Trying to grow your law firm in 2024? You've probably noticed that you've been stagnating. Leads are coming in less and less, the ones that do are not qualified and a waste of your time. What happened? There's an increase in competition around ...
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10:38
How to Get More Online Reviews (Law Firms Only)
Reviews are one of the most important ranking factors in Google's Local search. They also provide a ton of trust and credibility for people shopping your law firm against a competitor. In this video, Ryan breaks down 4 strategies to generate mo...
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9:16
4 Reasons Your Law Firm's SEO Failed
In this video, Cesar and Ryan discuss 4 reasons why your law firm's SEO is NOT working and how you can get it on track.Need help with your law firm's SEO? Book a free strategy call here: https://webris.org
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15:39