Lawyer Up (& to The Right) Podcast
A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.
Lawyer Up (& to The Right) Podcast
How To Show Up In Google AI Answers
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WEBRIS Agency
As a law firm, getting your content to appear in Google's knowledge graph can be a game-changer, especially in competitive fields like personal injury and car accidents.
In this video, you'll find our insights on how to optimize your content to increase your online visibility, attract more clients and the importance of understanding user intent and conducting thorough keyword research.
Want to work with Ryan and Cesar? Schedule a free law firm consultation: https://webris.org
KEY NOTES:
00:00 - Introduction to Google's AI Answers
01:43 - Understanding User Intent in Keyword Research
03:13 - Keyword Research Process Explained
04:06 - Content Optimization Strategies
08:05 - The Importance of Content Intent
