SEO For Lawyers: A Step by Step Guide

As a law firm, you know how tough it can be to attract quality traffic to your website. But with the right SEO strategies, you can overcome these obstacles and dominate the search engines.

Whether you choose to manage your SEO efforts in-house or collaborate with an agency, after this video, you'll be equipped with the knowledge and tools to drive more traffic, generate more leads, and grow your law firm.

Chapters:

00:00 - Does SEO Still Matter?
00:47 - High Intent Traffic
01:29 - SEO as a Partnership
02:13 - Scalability of Organic Traffic
03:13 - Google as a Primary Channel
04:10 - Challenges for Law Firms
05:00 - Competition in SEO
05:46 - Quality of Agencies
06:37 - Google's Evolving Landscape
11:11 - Four Pillars of Search
11:55 - Foundational SEO
12:44 - Local SEO
13:39 - Content Strategy
14:29 - Backlinks Importance
14:29 - Website Structure
15:20 - Practice Area Pages
16:22 - Specialization in SEO
17:10 - URL Structure Optimization
17:54 - Website Structure and SEO Importance
18:37 - Targeting Locations in SEO
19:20 - Creating Practice Area Pages
20:53 - Social Proof and Results Pages
21:42 - Website Speed and Performance
22:31 - Google Business Profile Optimization
23:18 - Importance of Reviews
24:50 - Local Citations and Links
25:37 - Content Development and the Intent Funnel
26:24 - Types of Content for SEO
29:17 - Keyword Research and Economics of Content
30:39 - Link Acquisition Strategies
34:27 - Tracking and Reporting
35:13 - Execution Options
35:55 - Hiring Help
36:34 - Agency Services