Parasite SEO For Lawyers: Rank in Avvo, FindLaw, Justia & More

In this episode of "Lawyer Up Into the Right," we're sharing a game-changing strategy that will revolutionize your approach to SEO.

Our hosts Ryan and Cesar will introduce you to "Parasite SEO" a clever tactic that leverages non-attorney websites like legal directories and review aggregators to rank higher in Google search results. 

By optimizing your profiles on these platforms, you can overcome the competitive nature of SEO and rank a profile of yours, faster than your website on Google.

KEY NOTES:

00:00 - Introduction to Parasite SEO
01:30 - Challenges with Traditional SEO
02:51 - Importance of Aggregator Websites
04:15 - Optimizing Profiles on Aggregator Sites
05:05 - Budgeting for Search Marketing
05:49 - User Behavior and Google Algorithm
06:38 - Steps for Lawyers to Improve Visibility
07:07 - Creating and Optimizing Profiles
08:48 - Advertising on Aggregator Sites
09:25 - Understanding Pay-to-Play Models
10:37 - The Value of Organic Listings
11:29 - Importance of Reviews on Aggregator Sites
12:34 - Onboarding Process for Clients
13:18 - Enhancing Profile Information
14:07 - Google's Trust in Aggregator Platforms
15:01 - Final Thoughts on Reviews
15:39 - Conclusion and Call to Action