Family Lawyers: Watch This If You Want More Leads

As a family lawyer, you operate in a competitive market. You need as many leads as you can get in order to stay competitive.

The wider your strategy, the better your chances of success. Your leads should be coming from everywhere—paid ads, email marketing, social media, and more.

Of course, you should focus on nurturing the source that brings in the most qualified leads, but that doesn’t mean ditching your email marketing efforts or any other channel.

Adapting and diversifying your approach is key to keeping your law firm growing.

If you’re ready to expand your lead generation strategy watch the full video ☝️

KEY NOTES: 

00:00 - Introduction to Lead Generation Strategies
00:06 - Email and Text Messaging
03:05 - Content Marketing
04:44 - Creating Video Content
06:48 - Meta Ads
11:05 - Setting Up Meta Ads
13:25 - Local Service Ads
14:50 - Local Service Ads
15:39 - Pay Per Click Ads
16:20 - Keyword Research
17:08 - Landing Page Optimization
17:54 - Specialization in Marketing
19:17 - Mobile Optimization
20:07 - Negative Keyword Lists
21:35 - Local SEO
22:15 - Google Business Profile Optimization
22:59 - Importance of Reviews
23:42 - Citations and Local Content