Why 99% of Lawyers FAIL at SEO

To thrive in today's crowded legal landscape, you need a search marketing strategy that covers all bases. That means combining the power of Google Local Service Ads (ELSAs), traditional pay-per-click (PPC) ads, local SEO, and strategic presence on aggregator websites and platforms like Reddit and Forbes.

In this episode, I'm sharing my expert insights on how to craft a winning search marketing approach that drives real results for your law firm. From increasing online visibility to generating more leads in 2025 and beyond, I've got you covered.

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KEY NOTES:

00:00 - Introduction to Search Marketing for Law Firms
00:51 - Blended Search Strategy Overview
01:42 - Google Local Service Ads Explained
02:35 - Setting Up Google Local Service Ads
03:21 - Cost and Lead Generation with ELSAs
04:07 - Traditional Pay-Per-Click Ads Overview
04:56 - Keyword Control in PPC Ads
05:39 - Importance of Lifecycle Tracking
06:24 - Local Maps Pack Significance
07:14 - Organic Search Listings and Content
08:03 - Aggregator Websites and Their Role
08:51 - User-Generated Content and Forums
09:32 - PR Opportunities with Established Websites
10:15 - Summary of Search Marketing Strategies
11:06 - Diversifying Marketing Efforts
11:50 - Local SEO and Its Importance
12:36 - Creating Profiles on Aggregator Websites
13:23 - Engaging on Social Platforms
14:09 - Final Thoughts on Blended Search Approach
14:56 - Call to Action for Assistance