3 Link Building Strategies for Lawyers

In this episode of Lawyer Up (& To The Right), Ryan and Cesar dive into the essential topic of link building for law firms.

Their discussion explains why high-quality backlinks are key to enhancing a firm’s online visibility and improving search engine rankings.

They'll also clarify common misconceptions, caution against poor link building practices, and share their agency's structured, tiered approach for acquiring quality links.

If you're legal professional - this episode has some actionable strategies for building links from authoritative sources, highlighting the importance of a sustained link building effort for long-term search success.

So tune in to Lawyer Up (& To The Right)!

KEY NOTES:

00:49 - Understanding Google and Links
01:41 - Types of Links
03:19 - The Importance of Relevant Links
04:49 - Agency Link Building Process
05:38 - Tiered Link Scoring System
06:21 - Tier Three Links
06:21 - Tier Two Links
07:09 - Tier One Links
08:04 - Cost of Link Building
09:43 - Client Onboarding and Strategy
10:31 - Competitive Research for Links
11:23 - Continuous Prospecting for Links
12:54 - Transparent Reporting
14:19 - Conclusion and Call to Action