7 Marketing Tools Every Lawyer Needs

In today's episode, Ryan and Cesar will take you into the tracking tools every law firm needs to run profitable marketing campaigns.

You’ll learn why analytics are the backbone of success—because if you’re not tracking, you’re guessing. We break down the essential tools: Google Analytics, Google Tag Manager, Search Console, Google Business Profile, and call tracking software. These tools aren’t just for data—they’re how you turn insights into leads and sales.

A quick guest appearance drives home the importance of setting these systems up right—and why so many firms miss the mark.

If you’re ready to scale your law firm, this is the episode to watch.

Take notes, take action, and let’s get your tracking on point.

Need personalized help? Get in touch with us: https://webris.org/

KEY NOTES:

00:00 - Introduction to Tracking Software
00:59 - Google Analytics Overview
02:09 - Google Search Console Insights
03:31 - Google Tag Manager Explanation
05:10 - Google Business Profile Importance
07:01 - Call Tracking Software Recommendation
09:42 - Introduction to Advertising Tools
10:13 - Google Ads Overview
12:21 - Social Media Advertising Discussion
13:39 - CRM Systems for Lead Tracking
17:33 - Importance of Reporting Tools
18:50 - Conclusion and Call to Action