Lawyers: Is Your Agency Tracking This?

Join us for a session where we’re breaking down the KPIs every law firm needs to track to evaluate marketing performance and hold their agencies accountable.

Cesar takes the conversation to explain the key metrics for search marketing—SEO, local SEO, PPC, and Local Service Ads. From traffic and engagement to conversions, rankings, and cost per lead, you’ll learn how to measure what actually matters.

We also talk about the importance of transparency and setting realistic targets based on your firm’s historical data, so you’re not chasing vanity metrics but driving real results.

If you’re serious about knowing where your marketing dollars are going, this video will show you how to track, analyze, and optimize for success.

KEY NOTES:

00:00 - Introduction to KPIs
00:58 - What is a KPI?
01:30 - Setting Targets
03:07 - Importance of Realistic Numbers
04:12 - KPIs for SEO
05:32 - Measuring Engagement
06:22 - Importance of Rankings
08:06 - Local SEO KPIs
09:10 - Review Importance
09:53 - Tracking Local SEO Rankings
10:02 - KPIs for Local Service Ads
11:13 - Cost Per Lead
12:10 - Cost Per Case
13:14 - PPC Metrics
14:40 - Conclusion on KPI Tracking