Lawyer Up (& to The Right) Podcast

SEO Won't Work For Lawyers In 2026, Right?

• WEBRIS Agency

If you're a lawyer struggling to get clients from Google, this is the wake-up call you need. The search landscape has completely changed, and most SEO agencies are still using outdated strategies that won't work in 2025.

Join Lawyer Marketing School for access to all videos: https://fireyouragency.org

In this video, you'll discover:
- Why traditional SEO is dead (and what replaced it)
- The Google Maps Pack strategy that drives 50%+ of phone calls
- How ChatGPT and AI search are changing the game
- The 4 Pillars of modern SEO & GEO
- Exactly where your clients are actually clicking

This is part of a complete lawyer marketing system designed to help you bring marketing in-house and stop wasting money on agencies that don't deliver results.

TIMESTAMPS

00:49 - Understanding Modern Search (Google, Maps, ChatGPT)
01:40 - Local Service Ads (LSAs) Explained
02:22 - Traditional Google Ads (PPC)
03:05 - The Google Maps Pack (The Money Maker)
04:37 - The Problem with Traditional SEO
05:25 - Above the Fold Strategy
06:10 - ChatGPT & AI Search Integration
07:42 - The 4 Pillars of SEO & GEO
08:35 - Pillar #1: Findability (Technical SEO)
10:18 - Pillar #2: Local Prominence
11:15 - Pillar #3: Content Authority
12:03 - Pillar #4: Links & Mentions
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🔑 KEY TAKEAWAYS

✅ 50%+ of law firm calls come from Google Maps Pack, NOT traditional SEO
✅ ChatGPT is stealing massive market share from Google
✅ Traditional SEO agencies focus on the wrong placements
✅ Local Service Ads are pay-per-action, not pay-per-click
✅ Google PPC can cost $300+ per click for competitive terms
✅ Technical SEO is overinflated for law firm websites
✅ AI can write better content than humans (with proper prompting)
✅ Mentions matter as much as links in 2025
✅ WordPress handles most technical SEO out of the box
✅ "Above the fold" placements are all that matter

 ðŸŽ¯ WHO THIS IS FOR

- Personal injury attorneys tired of wasting money on PPC
- Criminal defense lawyers who want to rank locally
- Family law attorneys looking to dominate their market
- Any lawyer who wants to stop relying on expensive agencies
- Law firms ready to bring marketing in-house
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#LawyerMarketing #LegalSEO #GoogleMapsMarketing #ChatGPT #AISearch #PersonalInjuryMarketing #LawFirmMarketing #SEOForLawyers #LocalSEO #GEO