Lawyer Up (& to The Right) Podcast
Lawyer Up (& to The Right) Podcast
SEO Won't Work For Lawyers In 2026, Right?
If you're a lawyer struggling to get clients from Google, this is the wake-up call you need. The search landscape has completely changed, and most SEO agencies are still using outdated strategies that won't work in 2025.
Join Lawyer Marketing School for access to all videos: https://fireyouragency.org
In this video, you'll discover:
- Why traditional SEO is dead (and what replaced it)
- The Google Maps Pack strategy that drives 50%+ of phone calls
- How ChatGPT and AI search are changing the game
- The 4 Pillars of modern SEO & GEO
- Exactly where your clients are actually clicking
This is part of a complete lawyer marketing system designed to help you bring marketing in-house and stop wasting money on agencies that don't deliver results.
TIMESTAMPS
00:49 - Understanding Modern Search (Google, Maps, ChatGPT)
01:40 - Local Service Ads (LSAs) Explained
02:22 - Traditional Google Ads (PPC)
03:05 - The Google Maps Pack (The Money Maker)
04:37 - The Problem with Traditional SEO
05:25 - Above the Fold Strategy
06:10 - ChatGPT & AI Search Integration
07:42 - The 4 Pillars of SEO & GEO
08:35 - Pillar #1: Findability (Technical SEO)
10:18 - Pillar #2: Local Prominence
11:15 - Pillar #3: Content Authority
12:03 - Pillar #4: Links & Mentions
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🔑 KEY TAKEAWAYS
✅ 50%+ of law firm calls come from Google Maps Pack, NOT traditional SEO
✅ ChatGPT is stealing massive market share from Google
✅ Traditional SEO agencies focus on the wrong placements
✅ Local Service Ads are pay-per-action, not pay-per-click
✅ Google PPC can cost $300+ per click for competitive terms
✅ Technical SEO is overinflated for law firm websites
✅ AI can write better content than humans (with proper prompting)
✅ Mentions matter as much as links in 2025
✅ WordPress handles most technical SEO out of the box
✅ "Above the fold" placements are all that matter
🎯 WHO THIS IS FOR
- Personal injury attorneys tired of wasting money on PPC
- Criminal defense lawyers who want to rank locally
- Family law attorneys looking to dominate their market
- Any lawyer who wants to stop relying on expensive agencies
- Law firms ready to bring marketing in-house
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#LawyerMarketing #LegalSEO #GoogleMapsMarketing #ChatGPT #AISearch #PersonalInjuryMarketing #LawFirmMarketing #SEOForLawyers #LocalSEO #GEO